HARRISBURG—HaIIoween
could be a lot safer this coming
October in some parts of
Pennsylvania.
As an alternative to going door
to door, trick and treaters will be
invited to upbeat Halloween par
ties staged at shopping malls by
local dairy promotion groups and
the Pennsylvania Dairy Promotion
Program.
The Halloween promotion,
okayed at PDPP’s July meeting, is
part of a how-to book on mall
promotions being prepared by the
Kelly Michener agency for local
promotion groups.
PDPP Board Chairman Jim Har
teis, and the other advisory board
members, were impressed with the
“Make it Safe” theme.
“We should go with it now,” the
Cambria county dairyman said in
urging the PDPP staff to prepare
some guidelines for such Hallo
ween parties.
Shopping malls and local dairy
promotion groups would co
sponsor the events.
Cathy Farmer of Kelly Michen
er told board members that milk
and cookies could be served,
prizes given for costumes and mall
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Dairymen Sponsor Halloween Treats
merchants approached for Hallo
ween treats. Local dairies also
could be asked to participate, she
said.
“Mall promotions move dairy
products,” board member Elder
Vogel of Rochester noted. A mall
ice cream parlor and cheese mer
chant saw sales increase dramati
cally during a recent dairy promo
tion in his area, he said.
“Publicity potential of Hallo
ween promotions is tremendous,”
pointed out board member Janet
Burkholder of Chambersburg.
In other action the board
•Okayed six side panels for milk
cartons that feature recipes for
everything from homemade ice
cream to cheese footballs. Panels
will be offered to state dealers.
•Learned from state coordinator
Janet Harding that Pennsylvania
has 42 dairy princesses for the 12
months, four more than the past
June-July period. There are also 37
alternates. “We have a super bunch
of people working this year. We
should have a lot of results,” she
said.
•Received more good news-on
White Lite’s expanding market.
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Unionville, PA 18375
<215) 347-2377
Major food chains and out of state
promotion groups have indicated
interest in marketing the 2 percent
milk, Pittsburgh ad executive Bar
bara Graettinger reported. Board
member Jim Turner, also Pitts
burgh, said the 2 percent White
Lite will be packaged this fall in
8-ounce cartons for school lunch
programs.
Del Val Names New Dairy Superintendent
DOYLESTOWN Delaware
Valley College has named a new
superintendent to head the Col
lege’s dairy operation.
Jesse Howe, 28, a former artifi
cial insemination technician for
Atlantic Breeders’ Cooperative,
which is headquartered in Lancas
ter, PA, began his duties recently at
the 132-head DVC dairy farm next
to the College’s main campus on
Route 202. He will be responsible
for all aspects of the operation of
the farm and the herd, which is
made up of Holstein, Ayrshire and
Brown Swiss breeds, all
registered.
Howe replaces Paul Knight,
who left the post to return to his
250
•Placed “Make it Milk” radio
ads in Williamsport market at urg
ing of board member Albert Hack,
Berwick.
•Reviews PDPP plans at Ag
Progress Days that include distri
buting White Lite hats, stickers
and balloons. Thousands have
been ordered. Booth also will
serve as information center for
own farming operation in York
County, PA.
Howe, who earned an Agricul
tural Science degree from Penn
State in 1986 and an associate’s
degree from Alfred State College,
NY in 1981, will live on the dairy
farm with his wife, Michelle, and
their son Richard. Howe is a native
of Geneseo, NY.
“I’d like to continue to keep
milk production at the level it is
now,” he said of his primary goal
as dairy superintendent. His secon
dary goal, he said, is to keep oper-
E-Town Starts Fair Season
The Elizabethtown Fair will
kick off the Lancaster County
community fair season on August
25. The annual event is now in its
14th year and all indications are
that the fair will be even bigger and
better this year.
Grownups and children alike
will enjoy the animal exhibits and
judging. Fair entries include rab
bits, swine, sheep, beef, dairy
cattle, dairy goat, and horses. The
supreme champion will be
announced Thursday, August 27 at
7 p.m., followed by the sale of
champions at 7:30 p.m.
All domestic entries should be
registered no later than Monday,
August 26. All entries will be
received at the Elizabethtown Bre
thren in Christ fellowship hall
WHAT’S YOUR FARM WORTH?
- ASK ALPHEUS RUTH
Horning Farm Agency, Inc., is pleased to announce
the appointment of Alpheus L. Ruth as a sales rep
resentative in our Morgantown office.
An outstanding leader in the dairy industry for
many years, Alpheus is now available to give valuable
advice to our clients and prospects.
Former president of Lehigh Valley Farmers and
director of National Milk Producers Federation,
Alpheus is chairman of the board of Atlantic Pro
cessing, Inc., a federation of dairy cooperatives, and
still active in dairy farming.
But remember the saying, “If you want to get some
thing done, talk to a busy man.”
If you need help in buying or selling a farm, call
Alpheus Ruth,
HORNING FARM AGENCY
Main Street,
Morgantown, Pa. 19453
215-286-5183
Lancaster Farming, Saturday, August 1, 1987-Al9
state Dairy of Distinction prog
rams, according to PDA commodi
ty promotion chief Bill Smedley.
•Bid goodbye to Cindy Weimer,
a former state dairy princess who
has served three years as PDPP’s
promotion coordinator. Cindy and
her husband, Mike, have put
together a dairy herd in Clarion
county.
ating costs low.
A former student farm manager
at Penn State’s student farm, Howe
reported that approximately 60
cows provide an average yield of
22,000 pounds of milk per cow for
the year an impressive figure
for dairy yields.
Howe’s interests, outside of
livestock and farming, include
hunting, camping and traveling.
Until his new job took too much of
his lime, he also maintained a
small high-tensile fence installa
tion business.
adjacent to the fair grounds. The
hall will be open 9 to 9. Entry num
bers may also be picked up Satur
day, August 22,9 a.m. to 12 noon
at the fair office.
Exhibits in the fellowship hall
will feature vegetables, fruit &
nuts, home & dairy products,
canned or dried products, floral
exhibits, needlecraft, art, photo
graphy, and crafts.
Judging of the domestic exhibits
will take place Tuesday, August 25
from 9 a.m. to 5 p.m. Special
events will include a sheep-to
shawl competition, arm wrestling
contest, baby photo contest, big
wheel bike race, and garden tractor
pull.
The Elizabethtown Fair is fun!
It’s hometown spirit at its best
ALPHEUS L RUTH
R.D. 4, Box 175 ,
Fleetwood, Pa. 19522
215-944-7543