rogram to
STATE COLLEGE—With a
$lO,OOO donation from the Pen
itylvania Young Farmers Associ
r'uion and a $lO,OOO grant from the
Pennsylvania Department of Edu
cation, Penn State is beginning a
statewide program to help farmers
with farm financial management.
The College of Agriculture has
developed a computerized farm
management education program to
be used by high school vocational
agriculture teachers and extension
agents who work with adult far
mers. The contributions from the
stale and the PYFA will fund a
part-time position for an educa
tional coordinator, beginning in
September.
The computer program has been
accepted by Penn State’s Coopera
tive Extension as a way to make
farm management education as
uniform as possible statewide,
says Don Mincemoyer, instructor
of agricultural education at Penn
State.
With the program, fanners will
be able to analyze their farm finan
cial records over the past few years
Lanco Roundup
(Continued from Page A2l).
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and make projections for future
years. Vocational agriculture
teachers and extension agents are
being trained to help farmers use
the program and to interpret the
results. The computer program
will accept data from any com
puterized financial record-keeping
program, Mincemoyer says.
The College worked with the
Pennsylvania Farmers Association
and the Farm Credit System, as
well as private entrepreneurs, to
develop a program that would sup
port the record-keeping systems of
these organizations.
Merril Brofee, a former Perry
County dairy farmers and one of
the initial users of computers on
the farm, assisted in developing
the program.
“The farmer will be able to cal
culate his cost per unit of produc
tion, then look at the market and
decide if he can continue to pro
duce with a margin of profit,” Min
cemoyer said. “The program will
give him ratios and factors, such as
what percentage of his gross
income must go toward paying
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interest on loans. With this infor
mation, he can begin to analyze his
business, and make decisions that
may improve it.”
The new program will provide a
link among the farm industry,
Cooperative Extension and agri
culture in the schools, Mincemoy
er said.
The Pennsylvania Young Far
mers Association presented the
$lO,OOO check to Dr. Lamartine F.
Hood, dean of the College of Agri
culture, on the Penn State campus
on June 28. “I hope this program
will be of benefit to all of the far
mers of Pennsylvania,” said Ron
O’Neil, president of the PYFA.
“Penn State is always anxious to
develop materials that will be help
ful in farm management educa
tion,” Dean Hood said. ‘This
donation will help to support our
efforts.”
Dr. Samuel Curtis, head of the
Department of Agricultural and
Extension Education, said the abil
ity to manage finances is one of the
SYRACUSE, N.Y. The
American Dairy Association and
Dairy Council is airing two new
radio ads directed at the teen mark
et in order to help promote milk’s
healthy benefits. The ads are paro
dies of rock and roll tunes from the
19505, a campaign strategy which
has had great success.
The two new radio spots,
“Chantilly Milk’’ and “Milkety
Milk” are 60 seconds in length.
They use the tune of “Chantilly
Lace” and “Yakity Yak.” origi
nally recorded by the Big Bopper
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Dr. Lamartine F. Hood (left) accepts a check for
$lO,OOO from Ronald O’Nell to Initiate a statewide
program to help farmers with farm financial
management.
most critical factors in farming.
“You’ve made an investment in
agriculture that is every bit as
Teens To Bop To Milk
and the Coasters. While the music
remains the same, the lyrics have
been changed to promote the bene
fits of milk.
According to ADADC Execu
tive Vice President Brian Ward,
“use of popular 50s and 60s tunes
in our milk ads has helped us break
through the clutter on teen radio
stations. Our research has shown
that these ads are easily remem
bered by our teenage listening
audience.”
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important as investing in seed or a
tractor,” he told the PYFA
members.
Tunes
by an independent research firm
indicated that 35 percent of teena
gers recalled the “Chantilly Milk”
commercial within simulated
radio programming. This recall
level among teenagers is approxi
mately double the average recall
scores achieved for all beverage
commercials tested by the firm.
ADADC will place the new
radio ads on stations located in its
top markets. This would include
areas such as Manhattan, Scranton,
Albany and Buffalo.
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