National Dairy Board
HERSHEY National Dairy
Board members adopted a revised
$81.7 million budget for the cur
rent fiscal year at their regular bus
iness meeting held this week at the
Hershey Convention Center.
The revised budget allocates an
additional $12.1 million for prog
ram developments. The added
funds resulted from uncommitted
funds carried over from the
Board’s first three years of exis
tence. Louis Calcagno, chairman
of the board, noted the Board made
modest budget projections because
of anticipated funding reductions.
Several of the Board’s programs
came in under budget, he added.
“I’m comfortable with the modest
surplus. I’d rather have it this way
instead of going over budget,” the
chairman said.
Calcagno praised the promo
tional efforts of the NDB and told
the Board members, “The Board
has to take the leadership role in
promotion. But we must walk the
path together with the state and
regional promotion groups,” the
recently elected chairman said.
“We are the single largest boa r d
budget-wise. We must do what can
be handled on a national basis.”
In an interview following the
Board’s general session, Calcagno
defined what can be handled on a
national basis. “We will do prog
rams in fluid milk not done by the
regional and state groups, the
programs for children and
tweens.” Calcagno cited a need for
the various promotion groups to
work together to promote milk.
“We will not take any lead in
restructuring or reorganizing the
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2) Dated sales receipt (Circle price) showing product(si purchased
between June 1 and July 15 1987
MAIL THIS FORM AND SALES RECEIPT POSTMARKED BY
JULY 31 19*7 TO
PARTS PAYBACK REFUND
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promotion groups. When the dairy
industry feels there is a need, the
National Dairy Board will respond
to the needs of the industry,” Cal
cagno said.
In May, the California dairyman
replaced Ivan Strickler as chair
man of the Board in a close and
controversial election. Calcagno
dismissed charges that his election
sent a message concerning the pos
sible merger of promotion groups.
He explained, the Board was look
ing to maintain a continuity of
leadership in the future. Each
member may serve on the board
for two three-year terms, as
appointed by the Secretary of
Agriculture. Calcagno, formerly
vice chairman, noted that he and
Strickler will serve on the Board
for two additional years. The new
vice chairman, Carl Butler, has
several additional years to serve on
the Board.
He noted the 4-year-old promo
tion group is still looking to find its
role and work out conflicts with
other agencies. The chairman anti
cipates that within two years, the
groups will work together in a har
monious manner.
Joseph Westwater, chief execu
tive officer of the NDB, explained
to the Board that he responded to
National Milk Producers Federa
tion’s proposal to merge the prom
otion groups. NMPF in turn sent
the proposal and Westwater’s
response to Secretary of Agricul
ture Richard Lyng. TTie groups are
awaiting Lyng’s reply on the
matter.
Westwater said he has heard
general support across the country
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either stanoa a or antiseptic i
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_ State
Adopts Revised $81.7 Million Budget
for increasing the promotion
assessment between 5 and 10 cents
per hundredweight.
The CEO explained that addi
tional discussion has been held as
to applying the assessment to
imported dairy products. He esti
mated that an additional $4 to 4.5
million could be realized through
this extension. However, he noted,
the group which does the import
ing could request a seat on the
Board for their contributions.
ALEXANDRIA, Va.—Middle
Atlantic Order Market Admini
strator Joseph D. Shine announced
a June 1987 base milk price of
$12.47 per hundred-weight and an
excess milk price of $lO.BB. The
weighted average June price was
$12.44 and the butterfat differen
tial for the month was 16.6 cents.
The base milk price was up 8
cents from May and was 17 cents
higher than last June. The weight
ed average price was up 12 cents
from May and was 18 cents higher
than a year earlier. The gross value
of June producer milk was $64.3
million, compared to $64.6 million
a year ago.
Shine said that producer receipts
totaled 517.9 million pounds dur
ing June, a decrease of 11.2 million
pounds from last June, and the
average daily delivery of 2,673
pounds per producer decreased 32
pounds or 1.2 percent from a year
earlier.
Class I producer milk totaled
244.2 million pounds and was up
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TOTAL REBATE AMOUNT $
June Milk Priced At $12.47
PAINT
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1 qaiion CASE IH enamel pamt ,
Any color I
Special
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Your Cost
$23 49
5 00
$lB 49
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BATTERY |
Group 24 72 month 530 cold j
crank battery f or automotive I
or agricultural use • b? 4 ,
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$49 97
Calcagno said that in the past
three years, Americans have added
33 pounds of milk equivalent pro
ducts to their diets. He credited a
large portion of this increase to the
NDB’s efforts. “We stole that sto
mach space from someone else. If
we didn’t promote, someone
would’ve stole it from us,” he said.
No other commodity has equaled
the promotion successes of the
dairy industry, the chairman said.
At Thursday’s general session,
19.8 million pounds or 8.8 percent
from last June. Class I milk
accounted for 47.14 percent of tot
al producer milk receipts during
the month, compared with 42.40
percent in June 1986.
Base milk accounted for 92.34
percent of total producer milk
receipts in June, compared with
90.93 percent last year. The aver-
Brown Swiss Picnic Slated
PINE GROVE The Pennsyl
vania Brown Swiss Association
state picnic will be held at Wind
Mill Farm, Pine Grove.
Ronnie and Rhoda Daubert will
provide a chicken barbecue for the
noon meal. Guests are asked to
bring a covered dish. Following
lunch a short business meeting will
be held and visitors will be able to
view the Wind Mill Browi. Swiss
herd.
To get to Wind Mill Perm fol-
PLEASE CONTACT YOUR
PARTICIPATING DEALER
W DEALERS quarryville
A.L. Herr & Bro.
717-786-3521
BETHEL
Zimmerman
Farm Service
717-933-4114
ELIZABETHTOWN
Messick
Farm Equip.
717-367-1319 SPRING MILLS
CAP Fultz
Equipment
814-422-8805
HANOVER
Melvin J. Sheffer,
717-637-3808
IVYLANO
Wm nSSr*' TURBOTVILLE
215-675-1610 C °7^ r .649-511«l nC
215-343-2101 1-800-441-FARM
kittanning
W.C.CrytzerEq., UNION CITY
Inc. Kafferlin Sales &
412-543-2441 Service
814-438-7636
LITITZ
Binkley & Hurst Bros.
717-626-4705
McALLISTERVILLE
Inch Equipment Co.
717-463-2191
NEW BERLINVILLE
Erb A Henry
Equip., Inc.
215-367-2169
.... VINELAND
NSW RINGGOLD Tri County Equipment
Eckroth Bros. 609-697-1414
Farm Equip.
717-943-2131
the Board awarded the cheese
account to the DDB Needham
Worldwide advertising agency
from Chicago. They will attempt
to increase in-house cheese con
sumption by reminding the con
sumer, “Don’t forget the cheese.”
The public will be bombarded
throughout the coming year with
this slogan as well as 15-second
commercials and quarter-page ads
illustrating various cheese uses to
quickly dress up a food dish.
age butterfat test of producer milk
was 3.52 percent, up from 3.49
percent last June.
Middle Atlantic Order pool
handlers reported Class I in-area
milk sales 0f202.5 million pounds
during June, an increase of 2.9 per
cent from a yeas earlier aftef
adjustment to eliminate variation
due to calendar composition.
low Route 501 to Pine Grove.
From Interstate 81 take Exit 31 and
follow Route 443 East into Pine
Grove. Go straight at the light on
Route 125 North, go through town
and take the first right. Stay on this
road for about one mile. Make the
left onto Pine Hill Road. Wind
Mill Farm is the first farm on the
right.
The Dauberts request a those
attending contact them at
717-345-8135.
RINGTOWN
Ringtown Farm Co.
Equipment
717-889-3184
Inc.
TITUSVILLE
Sanford Equip. Co.
NJ DEALERS
FREEHOLD
Coastline Equip. Inc.
201-780-4600
SHILOH
Farm-Rite Inc.
609-451-1368
814-827-1814