TV Team
PHILADELPHIA—It has
become a tradition that each year
during June Dairy Month the base
ball fans of Philadelphia are spec
tators to a celebrity milking contest
on centerfield of Veterans Stadium
just prior to a Phillies game. 'But
for the team of television sports
directors that compete annually, it
has become more than tradition, it
has become a matter of pride as
serins, /ati.w icess . m Kindlg demonstrates the proper hand
milking technique to the team of disc Jockeys for WYSP-FM radio. Serving as a
model Is DJ Ed Siaky, looking on Is DJ Debbie Colton. The team was compet
ing in a cow milking contest at Veterans stadium on June 27 prior to the Phill
ies vs. Mets game.
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Pulls To Another Victory In Milking Contest
they defend their title as champ
ionship milkers. The contest is
sponsored by the MAMMA, the
Middle Atlantic Milk Marketing
Area, as part of a total advertising
program for milk with the Phillies
that includes, television, radio and
print advertising featuring Mike
Schmidt and the campaign slogan,
“Milk. It’s Fitness You Can
Drink.”
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This year’s contest was held on
Saturday, June 27, just prior to the
Phillies vs. New York Mets game
before a crowd of 44,000 specta
tors. Competing for the coveted
title of champion milkers were a
team of radio disc jockeys and a
team of television sportscasters
from Philadelphia. The rookie
team of milkers from WYSP-FM
radio put forth a great effort as they
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were coached and assisted by
Phillies Coach, Mike Ryan. But
DJ’s Ed Green, Ed Siaky and
Debbie Colton, were no match for
the veteran television team.
Sports directors, Howard Eskin,
Channel 29, Scott Palmer, Channel
6, and Larry Rosen, PRISM, were
coached and assisted by Phillies
coach Claude Osteen.
It was a timed competition, with
each team member having the
same amount of time to milk. Each
team had its own cow with all the
team members milking into the
same bucket. Pennsylvania State
Dairy Princess Pam Kindig was
the official umpire for the contest.
When the timed competition was
over, Pam weighed each pail, dec
laring the television team the win
ners with over seven pounds.
The radio team made a good
showing with four pounds of milk.
Howard Eskin, dressed in a tuxedo
for the competition, made a victory
speech for the television team. He
told the fans that it was an easy vic
tory, and credited the win to,
“practice, practice, practice.”
PFA Sets Dairy Meeting
PACMA, a marketing affiliate
of the Pennsylvania Farmers’
Association, is sponsoring a free
one-day conference on dairy nutri
tion and herd health from 10 a.m.
to 3 p.m. August 4th at the Lancas
ter Farm and Home Center. The
subject will be the strategic use of
whole cotton seed and distillers
dried grains with solubles for
health and productivity in high
producing dairy cows.
During morning sessions, three
herd nutritionists from the school
dc
Atlantic Dairy Cooperative Members
Now Available
A Food and Farm Supply Cooperative Buying Service
For ADC Members
Save on your Food and Farm Supply Purchases.
Here Is One Of The Fine Products
Available To You!
NATIONAL VITAMIN
PRODUCTS COMPANY
L VITAMIN. Eastern Milk Producers
distributes Calf Milk Replacer manufactured at a facility
in the north east. Using dairy products from the nor
theast in the make up of their formula, Eastern Milk
Producers transports the product on their own trucks
and passes the savings along to the customer. All
dairymen should look to Eastern for Milk Replacer.
NATIOi
Take advantage of this exciting new service provided by
Eastern Milk Producers Dairy Supply Division at no cost to your
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FOR MORE INFORMATION CONTACT PO. 80. 271 Canton. PA 17724
, 717-673-3026
■ EASTERN •u.pßooucre
- MILK PRODUCERS
ASSUUATIDN INC. IjUARANIEEU
Lancaster Farming, Saturday, July 18, 1987-A2l
Immediately following the
milking contest. Dr. Paul Hand,
general manager of Atlantic Dairy
Cooperative, threw out the first
ball to the Phillie Phanatic to start
the game.
On Sunday, Aug. 23, MAMMA
is sponsoring “Back to School
Day” when the Phillies take on the
Los Angeles Dodgers at Veterans
Stadium. Each fan, 14 years or
younger, that attends the game will
receive a free three-ring notebook
from MAMMA. The cover of the
notebook features a picture of a
carton of milk and the slogan,
“Milk, It’s Fitness You Can
Drink.” Inside the binder will be
manufacturers discount coupons
for dairy products.
Tickets for the Aug. 23, Phillies-
Dodgers game, which begins at
1:35 p.m., are available at all Tick
etron locations.
A similar promotion will be held
at the Sunday, Aug. 30, game
between the Baltimore Orioles and
the California Angels.
In Lancaster
of verterinary medicine at the Uni
versity of Pennsylvania will dis
cuss feed ingredients and their
effects. Following a free buffet
lunch, suppliers of feed mgre
dietns will discuss availability and
quality. PACMA marketing coor
dinator, Dwight Allshouse, will
also discuss forward pricing for
profit.
Conference seating is limited.
Deadline for reservations is July
27. To make reservations call Alls
house at (717) 761-2740.
Attentionl
Check Your Mail For Our Eaay Order Form
Upcoming Promotion