A3O-Lancastw timing, Saturday ,Jiay3o, 1987 P'lWfiYU.
Record Sales Key Discussions At Annual Dairy Meeting
WASHINGTON - The 36 dairy
fanners who form the National
Dairy Promotion and Research
Board convened at the Grand Hotel
for their third annual meeting May
19 to 21.
Secretary of Agriculture
Richard E. Lyng praised the Dairy
Board’s efforts at the meetings’
opening reception, saying “I can’t
think of an instance where a
promotional organization has been
started as well and has ac
complished so much so quickly.”
The success of the Dairy Board’s
generic promotional campaign for
dairy products has led to similar
promotional efforts by other in
dustries in the agricultural
community, including beef and
pork.
Newly-elected Board Chairman
Louis Calcagno of Moss Landing,
Calif., highlighted the successes of
the past year for the
dairy industry. “The industry
recorded the largest three-year
increase in dairy sales in more
than three decades and a number
of promising new programs are
just now being put into action.”
“Our efforts have launched the
industry into a new era of ex
panded national promotion and
research for milk and milk
products,” said Joseph Westwater,
National Dairy Board CEO. He
said that commercial use of all
milk and milk products increased
about 12 billion pounds of milk
from 1983 to 1986, adding that
though other positive factors have
contributed to the dairy industry’s
success, the Dairy Board’s efforts
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have made a significant dif
ference.
Westwater reported that since
the Dairy Board was created in
1983, commercial cheese sales are
up 20.2 percent, fluid milk sales 3.5
percent, butter sales 5.25 percent,
ice cream 2.6 percent, and nonfat
dry milk 7.1 percent. These figures
represent an increase in total
commercial milk sales of 9.6
percent.
National Dairy Board Elects Officers , Committee
WASHINGTON - At its third
annual meeting May 21 to 22 in
Washington D.C., the National
Dairy Promotion and Research
Board elected its officers and
Committee Chairman for the 1988
fiscal year.
Louis Calcagno, Moss Landing,
Calif., was elected chairman; Carl
Delmarva To Promote Fresh Produce
ANNAPOLIS, Md. - Residents
of Delmarva and the millions of
summertime visitors will be
hearing a lot about local luscious
produce in the months ahead,
thanks to a promotion effort by the
States of Delaware, Maryland and
Virginia.
Advertisements on radio,
television, billboards and in
newspapers will spotlight fresh
local produce throughout the
season, reminding one and all of
the good eating treasurehouse that
o*rm
It has been a landmark year for
the Board’s research activities.
Working with universities and
state and regional dairy
organizations, the Board recently
implemented the Dairy Research
Center project which has created
six new dairy research centers
representing 12 universities. The
effort will greatly expand, as well
as focus dairy product research
and will benefit the dairy industry
Butler, Pine Plains, N.Y., vice
chairman; John Malcheski,
Pulaski, Wis., secretary; and John
Widger, Ellicottville, N.Y.,
treasurer.
The 36-member, dairy farmer
board also elected chairmen for its
seven operating committees. The
committees and chairmen are as
is the peninsula.
Dubbed the “Delmarva Joint
Marketing and Promotion
Project,” the campaign is a
combination effort by farmers,
area media, state officials and
retailers. The message is simple:
“Look for Delmarva produce and
help yourself to freshness, quality
and flavor.”
In 1986, a smaller campaign was
undertaken by the agriculture
departments of Delaware and
Maryland. This year, Virginia has
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by furthering its position as
leaders in biotechnology. The
Board has also strengthened its
commitment to product research
by sponsoring 51 competitive
research projects.
During 1987, the Board took
major action to lead the industry to
a more focused approach to its
nutrition research efforts. It
launched the establishment of a
follows.
Advertising and sales
promotion Louis Hinders,
Canyon, Tex., chairman, Ivan
Strickler, lola, Kan., vice chair
man.
Product
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As a member of the project
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produce we grow right here on
Delmarva. We are host to millions
of summertime visitors and we’d
like to make our message stick
with them as well so when they go
home they will look for Delmarva
produce in their stores.”
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“Nutrition, Hypertension and
Cardiovascular Disease Research
Institute” at Oregon Health
Sciences University a
significant first step. It is hoped
that the Institute will become a
prototype for future research
efforts in other areas including diet
and heart disease, especially fats
in the diet, since this is currently
the most pressing research need
for the industry.
Chairmen
lowa, chairman, Audrey
Sickinger, Cato, Wis., vice
chairman.
Nutrition Research and
Education: Ardath De Wall,
Shannon, 111., chairman, Carl
Butler, vice chairman.
Program Evaluation: Gerald
Sipple, Menomonie, Wis., chair
man, John Malcheski, vice
chairman.
Industry Communications and
Public Relations: Lynn Meikle,
Smithfield, Vt., chairman, Gerald
Sipple, vice chairman.
Finance and Audit: John
Widger, chairman, Ivan Strickler,
vice chairman.
Personnel: Louis Calcagno,
Chairman, Louis Hinders, Canyon,
Texas, vice chairman.
The National Dairy Board also
passed a resolution that the full 36-
member Board would serve as the
organizations’ Executive Com
mittee.
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