A2&lanc«t«r May3o,l9t7
HARRISBURG - Milkshakes
will be added to school lunch
programs next year if the Penn
sylvania Dairy Promotion
Program has it’s way.
At PDPP’s regular May
meeting, the 21-member advisory
board approved a “Make it Shake”
promotion kit and instructed the
executive committee to hire a full
time field representative to work
with school districts on the new
program.
Everyone wins, it was noted at
the meeting. The shakes will help
dairymen sell more milk, and also
will make school menus both
nutritionally well balanced and
popular with the students.
Milkshakes also should generate
profits for schools, Board Chair
man Jim Harteis pointed out. The
Cambria county dairyman has
helped promote school milkshakes
in the Johnstown area for several
years.
According to the board chair
man, schools serving 100 shakes a
day at 50 cents each could expect to
make $5,400 in profits annually.
“Some schools average twice
that many sales in their lunch
program,” Harteis pointed out. He
said schools also sell milkshakes at
social functions and sport events.
Not all board members were
impressed.
“Is promoting a dessert-like
product a service to the dairy
industry?” Albert Hack of
Columbia County asked.
“Milkshakes are nutritious,”
Paul Corbin of Jefferson County
commented. “It’s sure better than
students punching quarters m the
soft drink machines.”
“We’re getting students to think
milk with a meal rather than soft
drinks,” Harteis added.
Randall Hirsch of the Central
Pennsylvania Restaurant
Equipment Sales demonstrated a
shake and soft serve machine at
the meeting. According to Hirsch,
studies indicate shakes do not cut
into milk sales. It’s new business.
The vote to go ahead with the
“Make it Shake” kit and new field
representative was unanimous.
PDPP’s new field representative
will not confine his activities to
milkshakes, according to Harteis.
“The job description is a mile
long,” Harteis explained. “We’ll
expect the person to call on
schools, restaurants, super
markets and institutions. Any
place milk is served or sold.”
“In addition,” he added, “the
field rep will assist local promotion
groups in their endeavors, attend
meetings and give talks. ’ ’
Salary will be commensurate
with .experience, it was noted. A
decision on the new employee is
expected my mid-June.
In dicier action, the board:
• Increased its funding to the
Dairy Princess program to $17,200
for the current fiscal year and
voted $20,000 for the 1988 fiscal
year. This in line with a formula
determined by the four milk
promotion programs serving
Pennsylvania.
• Heeded the advice of Steve
Crawford, special assistant to
Secretary of Agriculture Boyd
Wolff, to take no action under Act
1 until the new law could be in
terpreted by the Secretary and
policies established. Act 1 provides
new administrative options for
state commodity programs.
• Okayed a $44,900 contract with
Penn State for all football and
basketball radio broadcasts.
Package includes radio ad
vertising, a full page ad in the
Beaver Stadium game programs,
presentation of milk can trophies
to winners of the Penn State-
Temple and Penn State-Pittsburgh
games and $2,000 in academic
scholarships to winning schools.
• Heard progress report on new
film documentary from Vice
Chairman Thad Woodward,
Bradford County, who serves as
Schools To ‘Make It Shake’ This Fall
technical advisor to Film Space, • Renewed contract for “Make it visitors see the billboards an-
State College, with board members Milk" billboards in Hershey nnally. Sr ?eiS“aS
Chris Wolff, Columbia County, and Arena. An estimated million • Bid goodbye to David B. n enartment 0 f Agriculture in
David Bird, Montour County. hockey, basketball and other arena Stetler, Juniata County, who so^hcen t ra i Pennsylvania
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