19*7. .
Egg Marketing Order
(Continued from Pace Al)
receive AEB funds on a matching
basis. In 1906 Pennsylvania’s egg
promotional expenditures totalled
|70,000, with $35,000 coining from
AEB.
Although the marketing order
being proposed emphasizes
promotion and new product
development, not less than 5
percent of the funds would be
earmarked for nutritional
research. This portion would in
clude the continued funding of an
egg nutrition center in Washington
being managed by United Egg
Producers.
All marketing order revenues
would be administered by a 22-
member board of directors.
Representation from both large
and small egg producers would be
included on the board, Bushway
said. If the program proved
ineffective producers would have
the opportunity to vote it out in five
years.
“Pennsylvania is one of the few
Seedling Sale
LEESPORT - The
order deadline for the
11th Annual Tree
Seedling Sale conducted
by the Berks County
Conservation District is
fast approaching. Pre
paid orders will be
taken until March 25, by
mail or in person at the
Agricultural Center.
Varieties being of
fered this year are;
Austrian pine, Colorado
blue spruce, Douglas
fir, Norway spruce,
Scotch pine, white pine,
arborvitae, black
locust, Canadian
hemlock, red maple,
mountain ash, white
birch, and pachysandra
(ground cover).
The pickup dates are
ApriJ 16, 17, and 18.
Hours will vary each
day. Seedlings will be
picked up at the rear of
the Agricultural Center
across from Berks Heim
on County Road.
To receive an order
form call the Berks
County Conservation
District at (215) 372-
4655.
Last Week
To Order Trees
Area residents have
until March 28th to
order seedlings from the
Dauphin County Con
servation District.
Individuals interested
can call the 24 hour
“EVERGREEN LINE”
at 558-1092 to request an
order form. There is a
three day extension
from their original
March 25 deadline.
These bareroot
seedlings range in size
and age from 9-22” for
the three and four year
old evergreens and 8-
36” for the one and two
year old hardwoods.
The cost for a bundle of
10 evergreens is |4.00 or
$5.50 and the hardwoods
sell for $l.OO each.
Discount rates are
available for 500 or
more evergreens. No
restrictions for use are
imposed for these
seedlings.
Coniferous species
available are: douglas
fir, blue spruce, scotch
pine, Norway spruce,
and concolor fir.
Deciduous species for
sale are: white
flowering dogwood,
European white birch,
Chinese chestnut, black
egg states that does not have a
checkoff program,” says Hoffman.
“That one-half cent a dozen is
really very minor,” he said, ad
ding that California, the nation’s
number-one producer of table
eggs, is checking off one cent per
dozen.
Bushway underscored the need
for an aggressive promotional
program by showing tapes of
checkoff-funded television com
mercials being aired by other
commodity groups. She pointed out
that beef’s precipitous decline in
popularity came on the heals of a
beef referendum in 1980, when
producers voted against a national
checkoff. Under the |l-per-head
beef checkoff instituted last year,
advertising expenditures are
projected to hit $65 million in 1987.
The dairy and pork industries plan
to spend $2OO million and $2O
million, respectively, on ad
vertising this year, the Northeast
UEP’s director said.
Bushway also noted that a strong
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promotion program will be vitally
important in countering animal
rights groups that have “zeroed in
on egg producers.” She held up an
example of post cards being
distributed nationally by one group
featuring a photograph of a plate of
bacon and eggs labeled “the
breakfast of cruelty. ” She said that
UEP has received more than 35,000
of the pledge cards, on which
consumers have indicated that
they will stop eating bacon and
eggs for breakfast until egg and
pork producers overhaul
management practices that
animal rights activists see as
inhumane. “One large chain store
in the Northeast is being inundated
with these cards,” Bushway
reported. She also pointed out that
legislation has been introduced in
Washington that would place a 5-
cent tax on all pet food to raise $5OO
million to combat animal cruelty.
“This state can be the swing
state on the marketing order,”
Bushway stressed, adding that
Pennsylvania, with its 17 to 18
million laying hens, ranks third
nationally in the production of
table eggs.
If the marketing order does
QUALITY
INTEGRITY
EXPERIENCE
come to a vote, Buahway believes
that producers will support it. Her
intuition was supported at Mon
day’s meeting when a vote in
cluding 41 flock owners hi at
tendance revealed that 30 would
vote in favor of the checkoff and 11
Wl
Christine Bushway
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Hoffman, Monday’s vote may be
the first poll taken on the issue in
the county.
“You’re very efficient
producers, but it takes more than
that today,” Bushway summed up.
“You’ve got to market your
Ed Houston
PMENT
I N C.