A3t*Lancaster Farming, Saturday, January 31, 1957
Serving on the beef checkoff panel at Tuesday's Cattle
Feeders Day were (left) Eugene Wingert, representing the
pork industry, and Millie Bunting and Robert Coleman of the
Pennsylvania Beef Council. Dr. Bill Henning moderated.
Cattle Feeders Day
(Continued from Page Al)
Discussion by officials of the
Pennsylvania Beef Council, the
group responsible for collecting
checkoff funds and coordinating
the promotion program at the state
level. Panelists included PBC’s
executive director Robert
Coleman, secretary-treasurer
Millie Bunting and Eugene
Wingert of the National Pork
Producers Council, who update the
group on a parallel program being
run by the nation’s pork industry.
Moderating the panel was Penn'
State Extension meats specialist
Bill Henning.
Here in Pennsylvania, 50 cents
on the checkoff dollar goes to the
national board to help underwrite
nationwide promotion such as the
television ads featuring Shepherd
and Garner. The other half of the
Hollar is being channeled into a
state promotion program created
by a committee chaired by
McKnightstown Charolais breeder
Ray Grimes. Committee members
include Robert Coleman; Ella
Roush of Moyer Packing Com
pany; Lowell Wilson, Penn State
professor of Animal Science; Joan
Liesau, coordinator of the State
Department of Agriculture’s Meat
Marketing Program; and 1986
Cattlemen’s Queen Rebecca
Painter.
Coleman reported that checkoff
receipts totaled $93,000 for October
and slightly less than that for
November.
A referendum will be held within
two years of the program’s Oct. 1,
1986 startup date to determine
whether or not the program will
continue. Until that time cattlemen
may request a refund of checkoff
dollars, but Coleman reported that
acceptance of the program has
been heartening, with only about 5
percent of the contributors
requesting refunds. Veal
producers make up about 90
percent of this 5-percent group, he
said. Fifteen percent of all
checkoff receipts are being held in
escrow to cover the refunds, the
executive director pointed out.
According to PBC’s Millie
Bunting, the promotion program is
based on a projected budget of
$360,000 for Feb. 1 to Dec. 31, 1987.
Bunting said the program will
include the following components:
•Promotion-Advertising • Includes
in-store promotion at point of
purchase, $71,000; billboard ad
vertising, $22,000; Pa. Meat
Marketing Program, $3,500; radio
advertising, $5,000; state beef
queen-princess program, $13,000.
•Consumer Information - Includes
state beef cook-off program,
$3,920; veal cookoff, $1,500 (a veal
queen program may also be in
stituted); beef and veal
publications, $11,000; consumer
and producer-oriented exhibits,
$3,400.
•Education - Pa. Beef Council
coloring book, 10,000 copies, $4,300;
other primary and secondary
education materials to be initially
distributed to 2,500 school districts,
■ Communlcatlon/Inlonnation
Producer and consumer-oriented
newsletters, $18,400; news
releases, $1,250; radio hotline,
$3,000.
According to Coleman, research
indicates that promotional efforts
must target the 25-to-45 age group
to obtain best results.
“If we increase demand, well
increase the price you get for your
product,” Bunting summed up.
But regardless of how well the
promotion program goes, cattle
feeders will need to know how to
produce the best quality beef at the
least cost, beef experts told cat
tlemen on Tuesday. The day’s
featured speaker was lowa State
Extension beef specialist Dr. Dan
Loy, who reviewed some of the
university’s recent research fin
dings concerning protein
requirements and outlined a
feedlot monitoring program.
“I think most of us feed too little
protein early and too much later
on,” Loy told cattlemen, urging
them to invest in supplemental
protein only when it’s needed. The
lighter the calf, the higher its
protein requirements are, Loy
pointed out. In fact, research has
shown that at 900 pounds, cattle
don’t require protein supplements.
For medium-frame cattle bet
ween 500 and 700 pounds on a corn
silage ration, Loy recommends an
all-natural supplement. At weights
between 700 and 900 pounds, Loy
urged cattlemen to cut costs by
feeding a high urea supplement.
When cattle reach 900 pounds, “In
many cases we don’t need a sup
plemental program,” the beef
specialist said. “I think we can
certainly feed less than a pound a
day,” Loy said, reminding
producers not to reduce vitamin
and mineral supplements.
Loy also encouraged producers
LINKED FOR YOUR PROGRESS"
NAME
Thonyma SECRET
Whittier-Farms NED BOY
Modik Valiant COUNT-ET
LJC Richdale PEBBLE
Sunny-Craft Chief SPIRIT
Plushanski RAIOER-OC-ET
Pearmont MARVELUS
MD-Carrollton Star PEPPER 2
Fivebrooks STARFIRE
Park-Diamond Tradition ROD
Burley REDCAP
Vigo Valiant ELVAN
Brooks-Twam Valiant SAMMY-ET
Brooks-Twain Nugget SATAN
Thonyma ELECTRA
Knolltop Beckers ACE
Marvo MAVERIC-Twm
Vigo Starlite ELVATE
POTTS Southern Man-Twin
Potts MAGIC
Thonyma VAGABOND
Coldspnngs JOURNAL-ET
Forsberg GOLDEN OAK
Wentland Bell ROCKY-ET
Veemens Chief Pete ECHO
Allegen Conductor DAN
Cal-Clark Board CHAIRMAN
Pond-Oak PAPPY-ET
Sir Cal-Clark NITE TRAIN-ET
TESK-Holm Valiant Rockie
CODE
‘New Release Sires
Northcentral PA
Leighton Klinger
Phone: 717-523-3090
Western PA
Roger Pertl Don Hibbard WEST VIRGINIA
Phone:4l2-794-5423 Phone:7l7-836-3168 Washington, Green &
Fayette Co. In PA
Jim Piter
Phone; 304-686-2100
Southcentral PA Southeastern PA & N J
Ed Gulnac Willard Odenwelder
Phone 814-847-2520 Phone; 717-866-6158
Is HOLSTEIN
HEADLINERS
«<•>
y
i sin
Nwn
TUNKHANNOCK
S. PA >
JANUARY 1987 PROOFS
Help Your Herd Make The Headlines
Contact Your Representative Today!
MARYLAND
Ted Ridgely
Phone: 301-898-9101
Northeastern PA
to monitor feedlot progress
closely. Start by obtaining ac
curate beginning weights on your
cattle, he said, and be sure to
weigh feed. A good feed scales is
one of the cattle feeder’s most
important investments, he said.
Other important data to have at
your fingertips includes the
moisture content and cost of
feedstuffs, as well as nonfeed
costs, such as medical expenses
and interest. Feed intake and
average daily gain should be
monitored weekly, said the
specialist.
Also included in the day’s
program were Penn State Ex
tension veterinarian Dr. Tom
Drake and Extension meats
specialist Dr. Bill Henning. Drake
emphasized preventive health care
and outlined the components of a
successful feeder calf receiving
program.
Henning presented an industry
overview and predicted a good
year for cattlemen in 1987. Com
pared to a year ago, he said, the
number of cattle on feed is down 5
percent and placements are at 91
percent. At the same time,
marketings are running 3 percent
ahead of last year. With cow
numbers on the slide, feeder cattle
prices should remain strong, he
said.
“We’re really trying to focus on
what the consumer wants,”
Henning said, pointing to the
RPT % LBS.
checkoff program and the in
dustry’s recent effort to redescribe
the beef grading system as
examples. “I think we’re going to
have a real profitable year in
1987,” he concluded
PROTEIN
*O5 *5B *slB3
*O4 *4l *sl6o
-03 *3B *sl47
-03 *24 *sl37
-07 *2l *sl2s
*O2 *39 *sl3B
-02 *34 *sl27
-08 *24 *slll
-11 *2O *slo4
-03 *29 *slls
-02 *34 +sll6
-02 *37 *sll4
49%
71%
*O2 +36 *sl2l
*O3 *2l *sl2l
-06 *32 *slol
-05 *lB *slo4
*Ol *2B *slls
-06 *l7 *s9B
-02 +35 *slo7
-02 *3O *slo3
-03 *32 *slo2
-02 *lB *slol
-03 *lB *s97
-07 *24 *sB9
-10 *2l *sB3
*Ol *l7 *slo6
*Ol *34 *slo3
*O7 *3l *slls
-02 *8 *s96
*OO *34 *s99
Tunkhannock, PA 18657
(717) 836-3168
SEARCHING
FORA
GOOD
FIND IT
r
CLASSIFIEDS
87%
55%
71%
81%
R D #2