WILLIAMSPORT As we enter
the heart of the winter ski season,
the American Dairy Association
and Dairy Council’s annual ski
advertising program is in full
swing. Skiers throughout Penn
sylvania will be exposed to milk’s
advertising message as they ride
chairlifts to the mountaintop.
ADADC participates in an ad
vertising network called Ski-View
USA. This network places
billboard advertising on ski lift
towers at ski resorts nationwide.
Over 60 milk billboards will be
placed at 13 ski resorts located
throughout Pennsylvania.
The ski advertising program will
be extended through two special
promotions in order to reinforce
the advertising message. The first
of these is an endorsement by the
National Ski Patrol of milk as its
official beverage. Milk is a safe
Farm Calendar
(Continued from Page AlO)
ASCS Meeting, Acreage Reduction
Program, Lancaster County
Farm and Home Center, 7:30
p.m.
Wednesday, February 11
Making Smart Decisions Seminar,
Session 2, Chambersburg.
Lancaster Extension Swine
Meeting, Farm and Home
Center.
Fayette County Dairy Day,
Waltersburg IOOF Hall, 10:30
a.m.
CX 324
• Outstanding yields
• Strong emergence and standability
• Early Group IE maturity
CX 326-g£
• Resists Phytophthora root rot,
soybean mosaic virus and
powdery mildew
• Excellent emergence
• Early Group 111 maturity
CX 345
• Excellent yields and standability
• Good harvestability
• Medium Group 111 maturity
CX366^
• High yields and standability
• \fery good resistance to Phytophthora
root rot and soybean mosaic virus
• Medium Group HI maturity
CX4IS
• High yields
• Excellent standability
• Early Group IV maturity
Vitavax treated seed 75Vbag
Milk Teams Up With the National Ski Patrol
and healthy beverage for skiers,
and therefore has received the
endorsement of the patrol.
A second extension of the ad
vertising program is a cookies and
milk promotion which will take
place at selected ski resorts. The
ADADC has teamed up with
Nabisco to provide skiers with
snack packs featuring Oreos and
milk. Special promotional dates
have been arranged for local ski
resorts to distribute the snacks to
skiers free of charge.
This is ADADC’s fourth year of
participation in Ski View’s net
work. Research results have
shown milk’s ski billboard to be
highly visible and easily recalled
by skiers. The milk ads feature a
ski safety message and promote
the National Ski Patrol’s en
dorsement.
Thursday, February 12
Mid-Atlantic Direct Marketing
Conference, Radisson Hotel,
Wilmington, Del. Continues
through Feb. 14.
Forage and Soils Day, Leemasters
(Franklin County) Community
Center, Leemasters, 9 a.m.
Lancaster Extension Annual
Meeting, Farm and Home
Center, 6:30 p.m.
Dairy Cattle Reproductive Clinic,
10 a.m. to 3 p.m., Extension
meeting room, Courthouse,
Honesdale. Continues
tomorrow.
.i
X'
Are^bu
Covered?
lIT# I !!AVTAf rnit;CAITVIVAM
iillxXi HvMiii x oUIfiSJcaAIN OHIKII
O’ACS IfOTtflPTOtl rviA
01? im oiiaiiiti err mm v?
Mi liv iSlxvXwx fIWL/JtJfc,lux *
Are YOUR seed needs covered?
* paid by February 20 f.o.b. Palmyra
Alger’s DEKALB-PFIZER Seeds
RDI Box 813
Palmyra, PA 17078
(717) 838-5154
Good supply, but going fast!
Don’t wait any longer. Order the high quality
seed you need today.
_ (k airy -jry apt
National Ski Patrol, present milk’s latest ski billboard. Ward also presents Over with Ski
View's check as an official sponsor of the Patrol.
Delaware Farm And Dairy Tour Slated
NEWARK, Del. - The eighth
annual Delaware Farm and Dairy
Tour will travel to five European
countries.
Slated for Aug. 13 to 27, the tour
will travel to Luxembourg, Ger
many, France, Austria and
Iceland.
Highlights of the tour will in
clude a look at the diversified
agriculture in France, Germany,
Austria and Iceland including
geese farming, green house
vegetables and flowers with
volcanic steam in Iceland.
Tourists will travel to the semi
tropical island Mainau, the trip
also includes visits to orchards,
mountain dairying, trout, lake and
ocean fisheries, direct sales, ivory
crafts, the castle Versailles, the
castle Erbach, ivory crafts, the
Hummel figurines factory,
predator bird castle, mare milk
farm, Verdun World War I bat-
tlefield, the living medieval city of
Rothenburg, Paris sights and
shopping, the world famous Spa
Hofgastein, Lake Konstanz,
Luxembourg, Rejkjavik, and farm
tours on the week days to mention
a few highlights.
The cost of the tour is $1,590
The next time you open a bag
of DEKALB-PFIZER soy
beans, look closely.
You’ll see the difference.
SatotfMf Jmmrt lM7*tl
which includes buses in Europe,
Iceland and to and from Baltimore
and to and from Milford, Del.,
planes, hotels, double occupancy
rooms with showers, extensive
breakfasts, tour guides, entry fees
and some dinners.
Planes leave from Baltimore
direct without stop or change in
New York to Luxembourg via
Iceland and return.
Sign up for the tour is due by
Feb. 15 to Dr. George F. W.
Haenlein, 048 Townsend Hall,
University of Delaware, Newark,
DE 19717-1303, or phone 302451-
2522.
50 lbs.
They’re top-quality.
They’re tried and tested.
We Have A Supply
Of The Following:
Com Hybrids
Alfalfa Products
Sorghum Hybrids
SUDAX