.Cattlemen's Conference To Draw
UNIVERSITY PARK - The 1987
Beef Cattle Conference, with a
theme “Feeding, Breeding and
Selling Cattle in the 1990’5,” will be
held Friday and Saturday, Feb. 20-
21 at Allenberry Resort, Boiling
Springs. The conference is co
sponsored by the Pennsylvania
Cattlemen’s Association; the
Dairy and Animal Science
Department, The Pennsylvania
State University; and Bureau of
Markets, Pennsylvania Depart
ment of Agriculture. According to
Connie Grove, president of the
Pennsylvania Cattlemen’s
Association, “the program will tie
together many aspects of feeding,
breeding and selling cattle con
sidering all of the things that are
happening in the cattle business—
from branded products and beef
promotion, through new feeding
and breeding systems.”
The program will feature six
speakers from outside Penn
sylvania. Featured speaker for
cattle feeders and the marketing
segment will be H. Richard Farr,
Farr Farm Company, Greeley,
Colorado. Mr. Farr will speak
about some of the feed processing
and feeding systems that are used
in western cattle feedlots, and the
preferred kind of feeder cattle and
marketing systems. The Farr
Farms Company is one of the older
feedlots in the western states, and
has been a leader in many of the
practical innovations in cattle
feeding. Farr will speak on the
subject of “Feeding Cattle for
Profit and for the Consumer.”
Appearing next on the program
will be Dr. Jim Wise, marketing
specialist with the USDA Stan
dardization Branch, Agricultural
Marketing Service, Washington,
D.C. There are several proposed
changes in carcass grading that
may occur within the next few
years, which will affect the kind of
cattle being raised, type of feeding
systems utilized, and perhaps even
the way in which cattle are
marketed, processed and sold.
Following up on presentations by
Farr and Wise will be Dr. Harold
W. Haipster, associate professor
of animal science, Penn State, who
will discuss recent research data
on the relationship between feed
efficiency and carcass com
position. These are two highly
important economic traits in beef
cattle, for both the breeder and
feeder, and are also related to
consumer desires for different
types of beef.
At the Friday evening banquet,
in addition to presentation of
Cattlemen of the Year Awards,
1987 Cattlemen’s Queen and
Princesses, and a Fun Auction,
John Meetz, executive vice
president of the National Cat
tlemen’s Association, Denver,
Colorado, will address the group.
Meetz’s presentation “The Vital
Circle,” will include such things as
the effects of export markets of
both cattle and grain on our beef
cattle industry, and how beef cattle
producers in other areas of the
country have adapted to the tight
profit margins in the cattle
business.
On Saturday morning, Feb. 20, a
special breakfast will be held with
an opportunity for conference
participants to visit with some of
the commercial exhibitors at the
conference. The morning con
ference program will begin with a
discussion by Burton Eller, vice
president of NCA for Legislative
H. Richard Farr
Matters, discussing some of the
new governmental regulations
which affect cattlemen and almost
everyone else in agriculture. The
title of his presentation will be
“Texas, Estates, Government
Programs— and Other Good
Things in the Cattlemen’s Life.”'
Following will be Dr. W.R. Hen
ning, Extension meat scientist at
The Pennsylvania State University
with the topic “Consumption
Trends and Beef Outlook What
NY Cattlemen
ITHACA, N.Y. - Beef cattle
producers attending the annual
New York Beef Cattlemen’s
Association annual' convention
Jan. 9 and 10 at the Sheraton Inn
here were urged by their guest
speakers to give the Beef Checkoff
a chance.
John Francis, vice president of
marketing, Beef Industry Council,
National livestock and Meat
Board, who spoke following the
Jan. 10 Awards Luncheon,
discussed at length the research
and promotion program being
funded by the nationwide |l-per
head Beef Checkoff.
He said promotion, consumer
education, retail service and food
service programs are all being
designed to encourage more
frequent use of beef with smaller
portions. “A three-ounce serving of
lean, trimmed beef is well within
nutrition and dietery guidelines,”
he said.
“We have to sell beef on its
strengths - taste, calories, and
convenience,” Francis said, ad
ding, “we are appealing to the
‘closet beef eaters’ and telling
them it is O.K. to eat beef, which
has only 76 milligrams of
cholesterol in a three-ounce ser
ving and is one of the best sources
of iron.”
Francis outlined the national
beef advertising campaign with its
theme “Beef - Real Food for Real
People” which was launched Jan.
12 with James Garner and Cybill
Shepherd as spokespersons.
Francis said research programs
will include veal marketing
studies, dietary and health related
studies and market development.
In his remarks Francis noted
there will be a referendum on the
Checkoff in 1988 and said “the heat
is on” to produce results. He ex
plained the research and
promotion programs both on the
national and state levels are the
John Meetz
Can We Expect From the 1990’5?”
John Francis, vice president for
merchandising of the Beef In
dustry Council, Chicago, will
follow with “The New Beef/Veal
Check-Off Program What’s In It
.For You?”. The National
Beef/Veal Promotion Program,
which is funded by the check-off
' started Oct. 1, will be in full swing
by late February. Francis will
detail the plans for using the
check-off hinds for promotion,
Urged To Support Checkoff At Convention
responsibility of national and state
Beef Councils.
Burton Eller, vice president for
government affairs and policy
coordination of the National
Cattlemen’s Association, was the
banquet speaker Jan. 9, and, in
discussing political issues af
fecting cattlemen, said the Beef
Checkoff was one more example of
cattlemen developing their own
programs instead of asking
Washington for subsidy help.
Henry Bono, chairman of the
New York Beef Industry Council,
said, “The Council is alive and well
and response to the Checkoff has
ST. JOSEPH, Mo. A full house
was on hand for the 1987 Roll of
Victory National Angus Show held
during the National Western Stock
Show in Denver, Colorado. The
Stadium Arena seats and aisles
were packed with spectators,
breeders as well as exhibitors,
making the Angus show in Denver
one of the largest in recent years.
Some of the top quality Angus
breeding cattle in the country were
on display for this national event.
Judge Jim Hough, Lakeville,
Connecticut, and associate judge
Eric Rincker, Gormley, Ontario,
Canada, sorted through 172 Angus
bulls and heifers during the two
days of evaluation.
A 2,074 pound, May 1985 son of
Cobble Pond New Yorker captured
the title of grand champion bull.
Broadway, also named the in
termediate champ, is owned by
Lee Miller and Family, Wood
sboro, Maryland, R&J Ranch,
Briggs, Texas; and Springfield
Angus Farm, Garner, North
Carolina.
The reserve grand champion
bull spot was filled by Premier
Valedictorian. This February 1985,
Ken Caryl Overdrive 304 H son
earlier won the junior champion
ribbon. He weighed in at 1,833
pounds and is owned by Premier
Angus Inc., Cloverdale, Indiana,
and Northcote Farm, Forest,
Virginia; Shady Brook Angus
Farm, Leoma, Tennessee; and
New Horizon Farm, Stuyvesant,
New York.
There were some very excited
On National Expertise
advertising and consumer
education to increase the price of
beef and veal products.
Following a lunch with special
presentations, Mr. Roy Wallace,
director of beef programs, Select
Sires, Plain City, Ohio, will speak
on the use of sire progeny in
formation and how genetic
programs influence the individual
breeder’s herds, and the influence
on the total beef industry. Most of
the Pennsylvania beef breed
been good.” He said the State Beef
Industry Council is accepting
grant proposals to fund research
and promotion projects with the
Checkoff money being returned to
the state. Proposals are due Jan. 31
and grants will be awarded by
April 1.
Francis, concludfiig his talk,
urged producers to support the
Checkoff and the resulting
promotion and research programs
which he anticipates will
“recapture the market for beef by
reaching the light user, active
lifestyle, health oriented consumer
Pa. Angus Heifer Wins in
owners in the female show after
the judges slapped Nelson Gigi
5220 as their grand champion. The
owners of this February 1985,
Premier Celebration daughter are
Clyde Nelson, Salmon, Idaho, and
Robert and Evelyn Urquhart,
Hamilton, Montana.
R&J Ranch led out the reserve
grand champion female, R&J Julie
1975. She is a June 1985 df ughter of
R&J Rolex 2023. Her first tide
came when she was awarded the
jcyi
the National Western Stock Show's Angus Show held in
Denver, Colorado recently. Owners are Richard Gregg, Greg
Krueger and Family and Bill Conley.
Roy Wallace
associations will hold either
membership or directors meetings
immediately following Wallace’s
presentation.
There will also be a separate
session for Cattle Feeders
Saturday afternoon. Some of the
topics to be discussed by Penn
State specialists will be new forage
concepts for the cattle feeder, the
safety and effectiveness of growth
promotants and antibiotics,
handling newly arrived cattle to
prevent losses and the ef
fectiveness of different types of
internal and external parasite
treatments.
On both Friday and Saturday
evenings there will be special new
product beef hors d’oeuvres, and
entertainment and dancing. There
will also be special tours and
lunches for spouses, including a
tour of the Eisenhower home and
farm, Alloway and Ashcomte
Gardens, and other attractions.
Registration for the conference
will be open at 10 a.m., with a noon
lunch Friday and the opening
sessions starting at 1 p.m. Friday
afternoon.
For more information contact
Pennsylvania Cattlemen’s
Association, 862 Webster Drive,
State College, Pennsylvania or the
Department of Dairy and Animal
Science, 324 Henning Building,
University Park, PA 16802.
Phone: 814/863-3659 (days) or
814/238-5888 (evenings).
with a back to the basics “Beef-
Real Food for Real People" ap
proach.”
Denver
intermediate banner.
Windac Coral stood as the spring
heifer calf champion for
Dixeylands Ranch, Fairfield,
Virginia, and Double M Farms,
Dublin, Virginia. The resene
spring heifer calf winner was CK
Lucys Sable. She is owned by
Richard Gregg, New Providence,
Pennsylvania; Bill Conley,
Clarksdale, Missouri; and Greg
Krueger and Family, Coatesville,
Pennsylvania.