Deere Exec Says Money Management
Is Key To Farming Success
MOLINE, 111. Record crop
yields and technological
breakthroughs have become
commonplace in U.S. agriculture.
Have these changes been ac
companied by a farm management
revolution?
“I don’t think there’s any doubt
about it. American farmers are
much more analytical, much
better informed about business
decision-making than they were in
the past,” said Dick Yahnke, a
man who has dealt with farmers
all his life, and is currently
director of Deere & Company’s
North American marketing ser
vices for agricultural and con
sumer products.
“Today’s successful farmer
views his purchases, his inputs, in
terms of receiving a return on
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GIFT CARU I c read from
investment, rather than just
buying something because he
wants it'or because his neighbor
has one,” Yahnke said.
“Farmers cannot control many
facets of their business, so it
behooves them to obtain optimum
levels of return on those factors
they can control. Increasingly, this
means learning more about con
trolling cash flow and financing
alternatives, more about gaining
operating efficiencies; in short,
looking for anything that will
improve net return on investment.
“Our dealers see a growing
awareness, of this value and ef
ficiency need. Most farmers who
come into the dealerships today
are not so concerned about how big
a tractor is or whether it has more
horsepower than the neighbor’s.
x
STATE-
COUNTY
Instead they’re interested in the
financial aspects of owning or
leasing the tractor.
“What is the expected operating
cost per hour? What’s the most
efficient tillage alternative?
What’s the fuel consumption per
hour? What sort of life ex
pectancy? What’s the warranty
program? What trade-in value five
years from now? What sort of
replacement parts am I going to be
buying?”
Yahnke re-emphasized the
point: “There’s been a real change
in perception among farmers in
the last 10 years. Farmers want
more facts on financial
management. They want more
information on how to deal with
money; more details on how to
make their assets work for profit.”
Mail This Coupon
LANCASTER FARMING
P.O. BOX 366
LITITZ, PA 17543
Subscriptions Will Begin
With Christmas Issue
I
Lancaster Farming, Saturday, November 29,1986-C7 >
To help answer this need, Deere
& Company recently published
Farm and Ranch Business Management
The book was originally released
as a text, but is now available
through John Deere dealers for
anybody who wants to purchase a
copy.
Regarding the company’s effort
to provide better financial
management information to
farmers, Yahnke said, “It makes
good sense. Farmers are our
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TRACTOR, INC.
Ymt UmtUr Cmstf RMht
1655 Rohrerstown Rd., Lancaster, PA
FloryMUl Exit off Rt. 283
(717) 569-7063
customers, and if we can supply
information that helps them in
crease profits, it’s good for
everybody related to agriculture.”
“I believe that in the long run,
we are going to see a stronger,
better balanced, more competitive
American agriculture,” said
Yahnke.
“The profitability will come
back to agriculture. There’s no
question about it.”
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Full-size cab and chassis models
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