A $2.4 million budget has been
approved for fiscal 1987 by the
Advisory Board of the Penn
sylvania Dairy Promotion
Program, according to Board
Chairman Jim Harteis of Ebens
burg.
The board voted a $300,000 in
crease for advertising, promotion
and public relations, and $lO,OOO
more for local promotions, Harteis
reported.
According to the Cambria
County dairyman, the proposed
Penn State dairy research center
was earmarked for a $50,000 grant.
This includes $25,000 for the
ongoing Milk Quality/Flavor
Program.
Also approved for 1987 were:
dairy princess program, $16,000;
dairy councils, $125,000; local
funding program, $80,000;
miscellaneous promotions,
$30,000; advisory board expenses,
$30,000; administrative and per
sonnel, $35,000; administrative
travel, $6,000; accounting/ in
vestment services, $5,000; and
Dairy Marketing
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Dairy Board Votes $2.4 Million Budget
contingency, $63,500.
In addition to funds appropriated
for a proposed public relations and
promotion campaign, the budget
provides $l.B million for ad
vertising Pennsylvania dairy
products. Advertising is done
under a previously approved
contract with HBM/Creamer of
Pittsburgh.
The board expects to soon enter
into a contractual arrangement
with another agency for an ex
tensive public relations effort.
Harteis also announced
reorganization of the advisory
board, with five new committees
appointed. The committees are;
Executive- Jim Harteis, Ebens
burg, chairman; Thad Wood
ward, Canton, vice-chairman; Don
Duncan, Robesonia; Dick
Shellenberger, Manheim; and
Beverly Minor, Washington.
Local Funding- Byron Sollen
berger, Curryville; Albert Hack,
Berwick; David Stetler, Mif
flintown; Beverly Minor,
Washington; David Roth,
mient Packa
kssMhis
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Loysville; and David Bird,
Catawissa.
Promotional Materials- Don
Cook, Drums; Janice Burkholder,
Chambersburg; Paul Corbin,
Reynoldsville; Don Duncan,
Robesonia; and James Turner,
Mamma Helps McDonalds Promote Item
TOWSON, Md. - The Mc-
Donald’s Corporation is currently
test marketing a new sandwich
entree it’s calling the Cheddar
Melt. It’s a sizzlin’ hot quarter
pound beef patty topped with
mounds of melted Cheddar cheese
sauce, seasoned with onions and
served on a toasted light rye bun.
The Advertising and Promotion
Agency of the Middle Atlantic Milk
Marketing Area is helping Mc-
Donald’s to promote the Cheddar
Melt by providing Real Seal aprons
and balloons to the 48 McDonald’s
restaurants in Southeast Penn
sylvania where the Cheddar Melt
is being test marketed. MAMMA is
a regional member of the
American Dairy Association, the
organization that has authorized
McDonald’s to display the Real
Seal in its restaurants in con
junction with food items containing
dairy products.
Lancaster Farming, Saturday, November 15,1986-Al9
Pittsburgh.
Policy- David S. Stetler, Mif
flintown; Glenn Houck, Spruce
Creek; La Verne McCarthy,
Forksville; Dick Shellenberger,
Manheim; Thad Woodward,
Canton; and Chris Wolff, Jr.,
“McDonald’s serves only
genuine dairy cheese, milkshakes,
milk and ice cream in its
restaurants, because it believes its
customers deserve quality,” states
Joan Wilbur, foodservice
marketing consultant for
MAMMA. “We are trying to assist
McDonald’s promote the
wholesomeness of the Cheddar
Melt during this introductory offer.
By providing the employees with
Real Seal aprons and giving
customers Real Seal balloons when
they order » Melt, we
National Dairy Board Promotions
ARLILNGTON, Va. - National
Dairy Promotion and Research
Board Chief Executive Officer,
Joseph Westwater, recently
promoted two staff members.
Steve A. Halbrook, was
promoted to executive vice
president. In this position,
Halbrook will have supervisory
responsibility for nutrition
research and education, product
research and development and
public affairs. He also will con
tinue to serve as acting Chief
Executive Officer in the CEO’s
absence.
Halbrook joined the staff of the
National Dairy Board in July, 1984
following four years as an
agriculutral economist with the
dairy division, AMS, USDA. He
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Millville
Dairy Princess- Carl Brown,
Pine Grove; Janice Burkholder,
Chambersburg; Paul Corbin,
Reynoldsville; Elder Vogel,
Rochester; and John Plummer,
Chalfont.
hope to convey the message that
the sandwich contains real
cheese.”
The Cheddar Melt is available
only at the 48 participating Mo
Donald’s in Southeast Penn
sylvania. The test market
promotion began Oct. 16 and will
continue through Dec. 15 or until
supplies last. Customers of par
ticipating McDonald’s are being
offered free samples of the
Cheddar Melt during the
promotion.
earned a Ph.D. in economics from
lowa State University, Ames, lowa
and a J.D. from Drake University,
School of Law, Des Moines, lowa.
He is a member of the District of
Columbia Bar.
Nadine Alemian was promoted
to the position of Director of Ad
vertising Programs. This position
reflects her increased respon
sibility in working with the Board’s
advertising agencies as well as
other promotional programs and
organizations. Alemian joined the
NDB staff in July 1964 following
self-employment as an ad
vertising, public relations and
marketing consultant. She at
tended New York and Howard
Universities where she studied
communications and psychology.
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