AlO-Lancaster Farming, Saturday, November 8,1986
OPINION
Add Fizz To Milk Sales
Here’s an idea worth
regurgitating several tunes. Ac
cording to Dairy Center Pipeline,
published by the United Dairy
Industry Assn, lots of people are
talking about carbonated milk put
in soft drink bottles to crash the
soda market.
It all started with a UDIA news
release, then came a short story in
Advertising Age, a leading
marketing trade publication.
Enter The Well Street Journel whose
reporter interviewed Dairy
Research Inc. (DRINC) President
Tony Luksas, Ph.D. From there,
the masses of media followed.
Carbonated milk, one of several
products currently under
development at the DRINC
laboratory, has captured the
imagination and interest of
newspaper, radio and television
reporters across the country... and
almost the world.
In the Sept. 17 Wall Street
Journal story, Luksas described
work on the carbonated milk, a
beverage which begins with skim
milk and contains all its calcium
and nutrients. Carbon dioxide is
added for carbonation, along with
a flavoring although some
prefer the taste of plain car
bonated milk, which Luksas has
likened to club soda. Others find it
more flavorful than club soda, but
almost all agree it has a lighter,
different flavor than milk. Some of
the flavors tried to date include
root beer, cola, coffee, mint, apple,
coconut, chocolate, orange cream
and pma colada.
DRINC researchers say it will
take another year in the lab before
the process is perfected enough for
approaching dairy processors in
co-ops and private industry. In the
meantime, the carbonated milk is
enjoying an amount of publicity
rarely achieved by a new product.
Johnny Carson talked about it in
his monologue on the Tonight
Show. Time magazine ran a piece.
USA Today heralded it on the first
page of their “LIFE” section. The
British Broadcasting Corporation
Farm Calendar
Saturday, November 8
North American International
Livestock Expo, Louisville,
Ky.; continues through Nov. 21.
Baked Ham Supper, Goodville Fire
Hall, 2 p.m. Adults, $6; children
under 12, $3.
Pa. State Beekeepers Association
annual meeting; contact Mrs.
Glenn Crimbring, 717-673-8201.
Lancaster County 4-H Lamb
Roundup, Manheim Farm Show
Fairgrounds, 11 a.m.
Monday, November 10
National Grange Convention,
CTWgOPBS^B.
completed two interviews one of
them from Ixindon with UDIA’s
Communications and Public
Relations Director Marilyn
Wilkinson.
Ted Turner’s CNN television
network trekked out to the lab to
film interviews, as well as do a
little carbonated milk sampling
with pizza, nachos and chips with
dip foods often consumed with
soft drinks.
Also making the filming
sampling visit were two Chicago
stations and the NBC affiliate in
Milwaukee. Although all the
figures aren’t in, current cir
culation figures from the
publications which carried the
story total 35,032,230 and the
number of viewers who have seen
the story on television is
inestimable.
The prize for furthest point of
interest goes to an Austnahan
radio station, which talked with
Salah Ahmed, technical director of
DRINC Development Laboratory.
“It’s seldom a product merits
this kind of media interest,”
commented Wilkinson. “What’s
really encouraging is that the
media is often a barometei of the
consumer interest. I’d say we’ve
seen a very good omen for fizzy
milk.”
Luksas agrees, and adds that the
media is not the only interested
party. He’s received tails from the
liquor industry, the flavoring in
dustry, processors and even one
volunteer for a consumer taste
panel when DRINC is ready to
form one.
First, though, senior
management staff members of
UDIA will take the taste test. They
are scheduled to hold their Dec. 15
meeting at the DRINC lab where
they’ll see and taste first-hand the
bubbly concoction.
“If carbonated milk could
capture ]ust 3 to 4 percent of the
soft drink market,” predicts
Luksas, “we could put a giant dent
in the dairy surplus." Now, that’s a
way to add some fizz to milk sales.
Madison, Wise; continues
through Nov. 16.
Berks County 4-H Recognition
Night, 6:30 p.m., Berks County
4-H Center.
Pa. Farmer’s Union Annual
Convention dinner, 6 p.m.
Genetti Lycoming Hotel,
Williamsport; meeting con
tinues through Nov. 12.
Sulbra Crop Management
Association Directors, Brad
ford Extension Office, 8 p.m.
Northumberland County Estate
Planning Meeting, Danville
Area High School, 7; 30 p.m.
NOW IS
THE TIME
By Jay Irwin
Lancaster County Agriculture Agent
To Appreciate
Farm-City Week
“Businesses working together to
help create mutual un
derstanding,” is the theme of the
1986 Farm-City Week being ob
served Nov. 21 through 28. The
purpose is to bring a better un
derstanding of problems existing
between the rural and urban
segments of our society. Some
people may think that agriculture
is a diminishing industry, but this
is not true. There are fewer far
mers but each farmer is now
producing enough food to feed 116
people—B6 in the United States and
30 overseas. That figure of 116 is up
from only 46 people per U.S. far
mer in 1960.
In early times, 98 percent of the
American population farmed and 2
Poultry Serviceman’s Seminar,
Evaporative cooling, Holiday
Inn - North, Lancaster, 6:30
p.m.
Tuesday, November 11
State Farm/City Kick-off Banquet,
6 p.m., Wilson College,
Chambersburg.
Grape Production School, Lan
caster Farm and Home Center;
continues through Nov. 13.
Blair County DHIA meeting, 7:15
p.m., Central High School
Cafeteria.
Pa. State Brown Swiss Association
Annual Meeting, Best Western
Inn, Carlisle.
Peninsula Horticultural Society
Meeting, greenhouse and
nursery session, Wicomico
Youth and Civic Center,
Salisbury, Md.
Lehigh Valley Farmers annual
dinner meeting, VFW in Troy,
7:30 p.m.
Wednesday, November 12
National FFA Convention, Kansas
City, Mo.; continues through
Nov. 15.
Wayne County 4-H Capon Roun
dup, Honesdale Courthouse,
7:30 p.m.
Thursday, November 13
DHIA Banquet, Guthriesville, East
Brandywine Fire Hall, Route
322,7 p.m.
Berks County Farm City Banquet,
Reading Motor Inn, 6:15 p.m.
Contact: Clyde Myers, 215-378-
1327.
Wayne County DHIA annual
meeting, Belmont Corners
Fireball, 7:45 p.m.
Friends of Ag Land Preservation
annual meeting, Miller’s
Smorgasboard, 7 p.m.
Northumberland County Estate
Planning Program, 7:30 p.m.,
Courthouse basement, Mid
dleburg.
percent lived in villages. Today,
this situation has reversed. Only 2
percent of our population farm,
and the other 98 percent buy food
from stores and restaurants.
Approximately 15 to 17 million
U.S. jobs, and about 25 percent of
our economy is based on
agriculture. We need to maintain a
strong agriculture. We urge you to
take part in Farm-City Week
e.vents.
To Mulch
Strawberries
Winter injury has been a
problem in strawberries for a
number of years. Crown injury can
be reduced by applying mulch to
protect them for the winter. The
best time for application is from
mid-November to mid-December.
The exact date depends on weather
conditions. But a good rule of
thumb is to apply mulch when the
temperature begins to stay around
20 to 25 degrees F. If it drops to 15
degrees or lower, unprotected
strawberry crowns could be in
jured. In any case it’s a good idea
to mulch the plants after they have
been exposed to a few good freezes.
Mulching is a very good practice to
insure a better crop next summer.
To Stretch Your
Food Dollars
With food being the largest
single item of cost in producing
meat and milk, it’s important to
make feeds go further. Several
things can be done to accomplish
this. Here are a few. Avoid feed
waste and spoilage. For more
efficient utilization, test your
Friday, November 14
Berks County 4-H Recognition
Night, Berks County 4-H
Community Center.
E. Pa. 4-H Beef and Lamb
Show/Sale, Ag Hall, Allentown
Fairgrounds. Show, 2:30 p.m.,
Nov. 14; Sale, 10 a.m., Nov. 15.
Saturday, November 15
Md. Food and Wine Celebration, 11
a.m. to 8 p.m., Baltimore
Museum of Industry,
FATAL CHOICES
November9,l9B6
Background Scripture: 2 Kings
24:18 through 25; 21; Jeremiah 7
Devotional Reading: Jeremiah
7:7.
Despite the fact that Zedekiah,
the King of Judah, “did what was
evil in the sight of the Lord” and
was largely responsible for the
downfall of Judah and its capitol,
Jerusalem, I cannot help but feel
sorry for him. For the writer of 2
Kings tells us that Zedekiah was
captured by the Babylonians and
“They slew the sons of Zedekiah
before his eyes, and put out the
eyes of Zedekiah, and bound him in
tetters, and took him to Babylon”
(25:7). We don’t know how long
Zedekiah lived after that, but until
his dying day he could hardly blot
out of his mind that terrible scene
before Nebuchadnezzar It was a
X TWINK OTIS HAS
TOST F/NISHED
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forages and balance your rations.
Also, feed frequently and offer
animals smaller portions at each
feeding; this is one of the benefits
of electronic feeders.
Where practical, it may be
beneficial to blend some or all of
the ration, such as in total mixed
rations. Grind and chop feeds to
the proper length. For example,
corn kernels should be broken into
about & pieces for dairy cattle.
Take advantage of good feed buys.
Don’t waste feeds on non
productive animals; cull low
producers, problem cows and
excess heifers of questionable
genetic merit.
To Check
Fire Extinguishers
This is the time of year that our
barns and other buildings are filled
to capacity with hay, straw, gram,
tobacco and machinery. We want
to make certain that fire ex
tinguishers are mounted in each
building, including your home.
The first step is to have the
extinguishers; the second step is to
be sure they are in good working
condition; the third step is to be
sure that all members of the work
force and family know where they
are located and how to operate
them. In many cases a good fire
extinguisher can help control a fire
until the fire company arrives. And
finally, be sure they are checked
and filled with the proper
chemical.
The Cooperative Extension Service is an af
firmative action equal opportunity educational
institution
Baltimore, Md. Continues Nov.
16, noon to 6 p.m.
Flemington, N.J. County board of
ag annual dinner. Social hour, 6
p.m. Dinner, 7 p.m., Quaker
town Firehouse. For reser
vations call 201-788-1338.
Farm Toy Show and Sale,
Americana Host Farm Resort
Hotel, Route 30 East, Lan
caster, 9 am. to 3 p.m. Auction,
5 p.m.
(Turn to Page A3l)
tragic fate for anyone
ZEDEKIAH REBELLED
At the same time, the fate that he
suffered and the fate he brought
down upon the people of Judah was
a natural and logical consequence
of the choices that both Zedekiah
and his people made. The writer
doesn’t tell us precisely what was
the “evil” he had done in the sight
of the Lord, but indicates simply
that it was similar to the evil done
by his predecessor Jehoiakim
the continual dilution of the faith
and fibre of Israel with pagan
values and practices.
On the surface, it would seem
that these practices and values are
totally unlike anything we know
today; sacred prostitution, child
sacrifice, wild, orgiastic rites and
so forth. But what pulled down
Israel and later Judah was, for the
most part, an ancient version of a
moral disease that is still very
much with us today: the secular
materialism that leads us to find
our salvation and solutions in
"things” rather than within our
own spiritual resources.
IN GOD’S SIGHT
The evil of Zedekiah, Jehoiakim
and their people was not so much
that they publicly rejected the
Lord of Israel, but that they made
daily choices which gave them
material things that seemed to
make God unnecessary
Materialism is always a substitute
for God and it is probably the most
insidious and seductive alter
native, because it always appears
so reasonable and harmless. Even
when Zedekiah decided to rebel
against the Babylonians, the basis
of his action was not trust in God,
but in the military and diplomatic
resources of the southern kingdom
These were the fatal choices which
he made.
And what about us today? Is it
not possible that we too are
complacently making fatal
choices?
Based on copyrighted Outlines produced by the
Committee on the Uniterm Senes and used by
permission Released by Community & Suburban
Press ,