ARLINGTON, Va. - The
National Dairy Promotion and
Research Board adopted a trade
policy statement aimed at en
suring fair world-wide competition
for American dairy products
during its September 29 to 30
meeting in Madison, Wis.
“This policy statement is the
first of its kind for the products of
the U.S. dairy industry,” said
Board Chairman Ivan Stnckler.
“Due to the magnitude of the issue,
we strongly urge its adoption.”
Specifically, the Board policy
statement recommends the
following:
• That it be the Export Trade
Policy of the United States to
provide access for the products of
American Agriculture to all in
ternational markets on a basis
equal to that enjoyed by the
agricultural products of all other
exporting countries, particularly
those with competing products.
• That export subsidies, or their
equivalencies by other names, be
used by the United States only for
the purpose of meeting com
mercially competitive price
ranges for the commodities in
volved in the countries where
offered for sale or sold. Further,
that export subsidies, or their
equivalencies, not be used to ob
tain an unfair or disproportionate
share of any market.
Representatives of the National
Dairy Board will communicate the
policy statement to the U.S.
Secretary of Agriculture, the trade
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Dairy Promotion Board Adopts Trade Policy
representative of the U.S., the
appropriate Congressional
Committees and other dairy in
dustry organizations.
The Board also authorized the
initiation of a study to gauge
consumer reaction to dairy
products made from milk
produced by cows treated with
bovine somatotropin. The research
will measure the level of consumer
concern about the perceived ef
fects of the substance and the
potential impact on dairy product
sales. Since a significant amount of
meat products are obtained from
dairy cows, consumer reaction to
meat from treated herds also will
be measured.'
Other research action included
approval for the creation of an
advisory committee and guidelines
for a study of consumer preference
on the solids content of fluid milk.
The National Dairy Board will
enlist the help of other dairy
organizations for the preliminary
stages of this project.
The Board also approved an
amended budget which reflected a
$2.6 million reduction in revenue,
from $79.9 million to $77.3 million
for the fiscal year ending April 30,
1987. This revenue reduction is
based upon the latest USDA milk
production figures which reflect
the effects of the Dairy Ter
mination Program.
In the area of nutrition
education, the Board authorized
expenditures of up to $3.5 million,
an increase from last year’s
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program. For this effort, the Board
has identified teens and physicians
as the key audiences for nutrition
messages. In addition, the
National Dairy Board will fund
Cooperative Extension Service
efforts to expand senior citizen
information programs with
nutrition education materials.
Product research activity in
cluded Board approval to request
proposals on research designed to
determine the infectious dose of
lystena monocytogenes and
develop appropriate testing
methods for the bacteria. This
protect continues Board efforts in
WILLIAMSPORT - Feast-A-
Pizza located in Allentown is a first
place winner in the “Real Cheese
Pizzamaker” contest sponsored by
the American Dairy Association
and Dairy Council. As first prize
winners, the store owners will be
awarded 300 pounds of mozzarella
cheese.
Feast-A-Pizza is owned and
operated by Frank and Tina
Bubba. During their three years in
business they have developed a
successful operation, with the goal
of providing customers with first
quality food.
Part of this quality focus is the
use of real mozzarella cheese on
their pizza - no imitations. As
owner Frank Bubba stated, “I’d
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Allentown Pizza Store Honored
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conjunction with the Milk Industry
Foundation, National Cheese
Institute and other dairy
organizations to identify research
information that will keep a strong
public confidence in dairy
products.
For a new promotion effort, the
Board took action to install point
of-sale materials in three Army
Commissaries. This test activity
could lead to greater dairy
promotion efforts for the military
market.
In addition, the Board approved
a test coupon program to deter
mine the value of couponing as a
means to increase butter cjOps
use real cheese even if I weren’t a
prize winner.” He feels that you
only have one choice in selecting
cheese for pizza, and that’s real
dairy cheese.
The Real Cheese Pizzamaker
program was developed by the
American Dairy Association in
order to encourage the use of real
dairy cheese in pizza store
operations. Since the program
started, ADADC has signed over
1,000 pizza stores in New York,
New Jersey and Pennsylvania into
Frank Bubba, left, owner of Feast-A-Pizza accepts plaque
from Roberta Bronson, dairy marketing specialist for the
American Dairy Association and Dairy Council.
The Saving Place
The coupons, to appear in a limited
number of markets, will be
released three times in 1987
during the spring, summer and
fall. The test will be carefully
momtored to determine the
ultimate benefit of generic
couponing for the dairy industry
Regarding the structure 0 f
national dairy promotion, the
Board reaffirmed its willingness to
work with the United Dairy In
dustry Association, COW
Dairymen, Inc. and other dairy
promotion groups to develop the
most effective and efficient
program structure.
the program. By signing an
agreement,*pizza stores agree to
use real cheese on their pizza. In
return they receive free
promotional materials from the
ADADC, including table tents and
decals, and qualify for contest
prizes.
The American Dairy Association
and Dairy Council is a generic
dairy promotion organization,
funded and directed by 20,000 dairy
farmers from Pennsylvania, New
York and New Jersey.
Authorized
UPS Station