A36-Uncaster Farming, Saturday, September 13,1986
National Dairy Board Hails Major Increase In Dairy Product Use
WASHINGTON, D.C. - The
National Dairy Board issued its
second annual report recently by
hailing a major upswing in con
sumer use of dairy products.
“When the Board was created by
Congress in 1983,” Chief Executive
Officer Joseph J. Westwater said,
“the experts predicted the new
national dairy promotional efforts
would boost dairy sales about two
percent a year. Now, according to
U.S. Dept, of Agriculture figures,
total milk sales are up seven
percent for the two years.”
The Board also reported that
cheese sales are up 12 percent and
butter use is up 5.7 percent in the
two-year period.
Westwater said one of the major
reasons dairy sales are up is the
advertising campaign the Board
has conducted to stress dairy
products as part of today’s healthy
lifestyles as well as excellent
sources of calcium.
“The value of milk, yogurt,
cheese and cottage cheese as
natural sources of calcium has the
endorsement of virtually every
important medical researcher in
the country,” Westwater said.
The Board last year spent $18.2
million or 29.8 percent of its $61.1
million advertising budget on
dairy calcium promotion.
In addition, it funded television
public service announcements for
68 members of Congress, including
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Speaker Tip O’Neill and Senate
Majority Leader Bob Dole, of
fering a free brochure on
osteoporosis, the bone crippling
disease, to their constitutents.
Other major advertising ex
penditures were $21.3 million for
cheese, $13.5 million for fluid milk,
SYRACUSE, N.Y. - A strong
campaign to get all Northeastern
dairy cooperatives and in
dependent dairy farmers as
members of the Regional
Cooperative Marketing Agency
can succeed in raising the farm
price of milk, according to Clyde
E. Rutherford, president of
Dairylea Cooperative, Inc.
Rutherford, who is also chair
man of the New York State Milk
Advisory Council, said that more
than 65 percent of the region’s
30,000 producers are already
members of RCMA.
RCMA is a Marketing Agency in
Common as defined by the federal
Capper-Volstead Act. The act
permits farmers and their
cooperatives joined together to
establish prices for their products.
In the milk industry, because such
prices are set at some level above
$4.3 million for ice cream and $3.8
million for butter.
The Board also spent $6.6 million
for nutrition research and
education.
“We have many of the best
medical researchers in the country
doing calcium research, and in the
Dairy Leader Urges RCMA Sign-Up
the minimums established each
month by the federal milk
marketing orders, the process is
usually called “over-order
pricing.”
Rutherford said that Dairylea,
one of the region’s major milk
processors, is committed to paying
the RCMA over-order price “as
soon as it can become effective.”
RCMA’s executive director, Ar
thur Little, has set 95 percent of all
Northeastern dairy farmers as the
minimum sign up necessary to
make the over-order pricing
program work. He said that when
the Pennsylvania - Maryland -
Virginia cooperatives set up a
companion pricing program
identical to RCMA and coordinated
with RCMA, the Northeast will
then have almost 80 percent of the
producers signed up.
“RCMA is the only legal
If you knew
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next year there should be very
significant results from these
studies,” Westwater said.
Another $3.8 million of the
Board’s funds went for product
research and development.
“We are pleased by our ac
complishments in the relatively
and independents; a recent
supreme court decision has af
firmed its legality; all RCMA over
order premiums will be collected
and distributed under the direct
control of a bank; costs of ad
ministration will come from over
order premiums, and not from
farmers’ regular milk check.
These costs are projected to be
approximately one cent per
hundredweight.
Dairy dub Turns 40 Years Old
mechanism now available that can
deal with over-order pricing on a
regional basis,” said Rutherford.
“For financially hard pressed
dairymen, RCMA is an all-win, no
lose opportunity.”
Dairylea’s president, an Otego
dairyman, urged farmers to
consider these facts about RCMA:
it is controlled by a board of
directors representing both co-ops
YORK SPRINGS - This year
marks Adams County 4-H Dairy
Club’s 40th year. The current 1986
members of the dairy club will host
a celebration for all the alumni 4-H
dairy members. It is scheduled for
Oct. 25 at the Heidlersburg Fire
Hall. The celebration will be held
in conjunction with the annual 4-H
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short time period of our
existence,” Westwater said. “We
have moved fast on ideas and that
is a major reason for our success.
We are launching our third year
with the same enthusiasm as our
first two, and hope to increase
dairy products sales even more.”
Dairy Awards Banquet beginning
with a social at 6 p.m. followed by
the dinner at 7 p.m.
For further information contact
the Adams County Extension
Office in Gettysburg or Janet
Ludwig, 514 Latimore Valley
Road, York Springs, Pa. 17372, or
phone 717-528-4792.
Phone.