Milk Advertising Continues Growth
WILLIAMSPORT - The
American Dairy Association and
Dairy Council is continuing its
expansion of milk advertising
programs directed at consumers in
ADADC’s marketing area. These
programs were reviewed for local
dairy producers at the District 19
meeting of ADADC, held Aug. 27 in
Mifflinburg. This is the first in a
Westminster
Livestock Auction
Hagerstown, Md.
Tuesday, August 27
Report supplied by auction
SLAUGHTER COWS: $l.OO
lower. High Yield None Offered.
Utility 34.00-37.75; Canners 30.00
34,00; Shelly 29.00-Down. Bulls-
Steady. Few Good Medium Wghts.
46.0047.00. Fed Steers- Good Run.
High Choice 59.00-62.00; Low
Choice 56.00-59,00; Good 48.00
54.00. Fed Heifers- Choice 52.00
54.50; Good 48.00-51.00. Veal
Calves- 130 hd. Mostly Steady.
Good & Choice 200-270 lb. 64.00
66.00; Stocky/Thin Few 150 lb.
35.0040.00. Killers 80-110 lb. 37.00
42.00; Weak/Rough 30.00-Down.
Farm Calves- Holstein Bulls 100-
125 lb. 65.00-76.00 ; 90-100 lb. 50.00
70.00; Beef Cross Bulls & Hfrs. 85-
130 lb. 45.00-61.00; Holstein Heifers
Few 95-110 lb. 45.00-50.00. Butcher
Hogs- $l.OO Lower. US #1&21 lot 213
lb. at $62.00; 215-240 lb. US 1 & 3
61.00; 240-260 lb. US 1 & 3 59.00
60.00; 300 lb. to 49.00. Sows- 30 Hd.
Strong Demand. #2 370470 lb.
FORD TRACTOR
POWHt
OARAVAH
See the new Ford II Tractors
presented by the Ford Tractor
World Demonstration Team
FORD .
w CARAVAN
DAY F]
lIDAY DATE
Route 194. % Mile South
tales
NEW HOLLAND
A SUBSIDIARY OF FORD MOTOR COMPANY
NEW HOLLAND, INC.
8102 Liberty Rd. 1201 New Windsor Rd.
Frederick, MD 21701 Westminster, MD
(301) 662-4197 or (301) 293-1510 (301) 857-0711
OUTSIDE MD; 1 (800) 331-9122
series of meetings which ADADC
will be holding to inform dairy
producers about milk promotion.
Roberta Bronson, ADADC dairy
marketing specialist, was the main
speaker for the evening. According
to Bronson, ADADC has developed
a total promotion program for milk
ranging from radio and television
ads to restaurant and supermarket
$53.50-54.75; #3 350-500 lb. 49.00
52.50; #3 500-650 lb. 52.00-53.75 ; 2
hd. 760-775 lb. 49.75. Boars- 550-750
lb. $38.75-39.75.
STOCK CATTLE- 65 Hd. $2.00
Higher. Steers- 300-500 lb. Choice
$62.00-64.00; 500-800 lb. Hoi. & Hoi.
X 41.0048.00; 850-975 Beef Type
49.00- Heifers- 300-500 lb.
Choice $54.00-58.00; Good 49.00
53.00; 500-700 lb. Good 46.00-50.00;
700-900 lb. Good 43.0046.50. Bulls
-200-300 lb. Good $54.00-58.00 ; 300
500 lb. Good 50.00-58.50 ; 2 Hd. 950
1050 lb. 45.00. Lambs- 39 Hd. s#.oo
Higher. 95-120 lb. Choice $65.00
70.00; Good 56.0081.00; 70-90 lb.
Choice 65.00-69.00; Good 62.00
65.00; 50-70 lb. Choice 69.00-72.00;
Good 64.00-68.00; Sheep- 35 hd.
18.00- Mainly 23.00-28.00;
Goats- 38 hd. Prices Per Hd. Large
$45.00-63.00; Medium 35.0045.00;
Small 20.00-35.00. Pigs & Shoats
-218 Hd. Strong Demand. 25-35 lb.
$38.0049.00; 40-60 lb. 47.00-54.50;
By The Lb. 34 Hd. 33 Lb. At 152.50;
69 Hd. 4447 lb. At 138.00-140.00 ; 7
Hd. 103 Lb. 70.00; Stock Boar- 1
Pure Bred 230 Lb. At $77.00; 200
250 lb. 47.0048.00; 290375 lb. 41.50
43.00.
Try Ford power and
the new whisper-quiet cab.
EPT. 5
Inc. - Woodsboro. MD
promotions. She stated, “We are
trying to get our message out to the
consumers in as many ways as
possible. This is done by placing
our messages wherever milk
products are bought or consumed
in order to reinforce our media
advertising.”
The restaurant and foodservice
area has been one of the largest
areas for expansion for ADADC
during 1986. Dairy promotions
have been coordinated with
several restaurant chains, in
cluding a back-to-school promotion
with Perkins. In this promotion,
which takes place this fall, con
sumers who purchase a glass of
milk at Perkins restaurant will
receive a free book cover which
contains a milk advertising
message. Over 50,000 book covers
will be distributed throughout
ADADC’s area.
Since a significant amount of
Pennsylvania’s milk is sold in New
York City, ADADA continued its
promotion efforts in this area.
They coordinated a successful ice
cream promotion with the Mc-
Donald’s chain this past summer.
Consumers were able to save 25
cents off the cost of all McDonald’s
ice cream products by presenting a
Real Seal at the time of purchase.
This program will run nationally
next summer based on the success
of this initial promotion.
Media advertising con
be the backbone of i
program. Two new televi
f 1986 TIME 11;00 AM
>f Woodsboro Livestock
were developed for the New York
market this year. The first
featured New York Mets’ All-Star
Darryl Strawberry as milk’s latest
spokesman. The other is a Spanish
milk ad directed at New York’s
significant Hispanic population.
Both of these new ads are coor
dinated with the generic milk
promotion ads being sponsored
nationally.
Following Bronson’s presen
tinues to
VDADC’s
tsion ads
Speaking Of Watermelons ....
Three generations of Brenemans got in this picture of 130
pound watermelons, Paul, his son Paul, Jr., and grandson,
eight year old Keith Allen. The big watermelons were grown
on the Breneman produce farm at RD4 Lititz.
The seed came several years ago from a world record
holder called the Oklahoma Giant Strain developed by Vernon
Conrad at Bixley, Oklahoma. The Brenemans expect to show
these big watermelons at some of the Lancaster County fairs,
but Paul said, “Someone else might have a bigger one.”
No Cash
Closings
for morgtage re-financing.
30 year annual
fixed payment percentage
Affordable Mortgage* QR rate
Lancaster County, call us today.
We make house calls.
OF LANCASTEFI COUNTY
* The Affordable Mortgage is an adjustable mortgage with a fixed
payment during the first ten years
Member FJJLIC
Lancaster Farming, Saturday, August 30,1986-AI7
. <« - «*•» IMT
8. 83%
8,50%
9. 75% 10. 29%
15 year annual
fixed rate percentage rate
299-1284
tation, elections were held for the
district committee. Elected were:
John Walter, three years; Fred
Epler, three years; Jim Sanders,
three years; and Ken Shuuck, two
years. These people will represent
the counties of Bedford, Blair,
Centre, Clinton, Columbia, Fulton,
Huntingdon, Juniata, Lycoming,
Mifflin, Montour, Nor
thumberland, Perry, Snyder, and
Union.
LENDER