WELLSBORO Elsie, the best
loved Jersey cow in America came
to Wellsboro, Tioga County, to
celebrate her 50th birthday and the
45th annual Laurel Festival.
Joining Elsie, the Borden Cow, in
her trip to Pennsylvania was her 3-
week-old son, Beauregard, sired
by that infamous bull “Elmer.”
Making the trip possible was the
Wellsboro Plant of Borden, Inc.
who reportedly went “whole cow”
and spent over $3,000 to bring Elsie
and Beauregard to the Festival for
four days.
Thursday, June 17, Elsie,
Beauregard and two human at
tendants arrived at the Festival in
Elsie’s “Cowdillac” a special
white and yellow tractor trailer rig
containing a fully equipped barn
boudoir.
This 950-pounds, fawn-colored
Jersey cow entertained visitors at
her homey boudoir which featured
two stalls, one for Elsie that looks
like a canopied double bed, and the
other an oversized crib for
Beaun
Between naps in her canopied-double bed and keeping a
watchful eye on her son, Beauregard, Elsie was the cordial
hostess at her boudoir to visitors of the Laurel Festival.
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Elsie and Beauregard Entertain in WeUsboro
i'%.
Next to each sleeping ac
comdations was hoofware for the
bovines. Beauregard had four
sneakers attached to roller skates,
while Elsie had just stepped out of
four plush bedroom slippers.
The Elsie which visitors to the
Laurel Festival were privileged to
meet, alias KEK Guess Marie
Lois, is the 23rd Jersey to
represent the Borden Dairy
Division and Eagle Brand
sweetened condensed milk.
Originally conceived as a car
toon personality in the 1930’5; Elsie
appeared in medical journals and
newspaper ads telling folks about
the nutritional value of milk.
Unlike most cartoon characters,
Elsie became a live personality
during the 1939 World’s Fair in New
York City. When the fair opened,
the focal point of the elaborate
Borden exhibit was a modern
automatic milking machine, the
“Rotolactor,” where 150 cows
were milked each day.
But the question fair visitors
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asked most often was which of
those 150 cows was Elsie. In order
to avoid disappointing the crowds,
a 7-year-old blueblooded Jersey
cow named “You’ll Do’s Lobelia,”
was dressed in a lavishly em
broidered green blanket and
milked separately twice a day.
The live Elsie was such a hit at
the 1939 World’s Fair that Borden
became convinced she could be the
company’s super sales lady and a
star, of the milky way, was bom.
In 1940, the live Elsie made a
movie, “Little Men” with Jack
Oakie and Kay Francis. She,
ironically, played the part of a
cow. During World War 11, Elsie
sold war bonds, (10 million worth.
An attempt in the sixties was
made to retire Elsie and develop a
new trademark, but a survey
showed the friendly cow was the
best known and loved trademark in
the country.
In 1971, an animation film house
began developing a new cartoon
Elsie for television commercials.
The live Elsie, Nor Lea Chiefs
Golden Etta Kriket, was reac
tiviated for the official opening of
the Borden Ice Cream Parlor at
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Beauregard, a 3-wee K-old Jersey bull calf sired by "Elmer”,
peers at visitors to the 45th annual Laurel Festival in
Wellsboro from his oversized crib.
Walt Disney World in Florida in
1972, and to greet the governor of
Ohio and mayor of Columbus when
Borden transferred its corporate
headquarters to Ohio’s capital
city.
Elsie’s popularity with a new
generation of customers has taken
her to the Kentucky Derbyd, In
dianapolis 500, Rose Bowl Parade
INTING
ALU
GOOSENE'
■v. - .’e.'-
and even to television for guest
appearances.
Now, Elsie spends 11 months
each year in her “CowdiUac”
covering thousands of miles coast
to-coast across the continental
United States as well as Hawaii,
Puerto Rico and Canada. Not a bad
schedule for a “50-year-old” cow!
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