Kellogg Offers Free Milk, Dollar For Liberty
ROSEMONT, El. - Kellogg’s
and American Dairy Association
(ADA) have joined in a promotion,
scheduled for June and July, that
offers consumers a free half gallon
of milk when they purchase
Kellogg’s cereals. Featured
cereals are Kellogg’s Corn
Flakes® , Bran Flakes, Nutri-
Grain® , and Raisin Squares™.
As part of the promotion,
Kellogg’s will donate $1 to the
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Statue of Liberty-Ellis Island
Foundation for every consumer
who participates in the offer.
To participate, people send in
two proofs of purchase of the
promoted cereals. Kellogg’s will
return by mail a coupon for a free
half gallon of milk or $1.25 toward
the purchase of a gallon.
Kellogg’s $2.1 million budget for
the promotion includes advertising
in free-standing Sunday
newspaper inserts, a full page on
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For more information call: (717) 299-9905
June 29 and a half page on July 13.
The ads, each with a circulation
of 47 million, will contain cents-off
coupons for Kellogg’s cereals. The
food company also will place
promotional displays in foodstores’
cereal aisles.
American Dairy Association is
supporting the promotion by
providing free point-of-purchase
materials for store dairy cases.
Kits contain a top-of-case banner
Dairy Marketing
and two case flags announcing the
offer, telling shoppers how they
can “Pour It on for Liberty,” and
urging them to look for specially
marked cereal boxes.
Approximately 58 million such
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boxes will appear on store shelves
between May and December.
Additionally, the offer will run on
millions of milk carton side panels,
the art for which ADA is providing
free to interested dairies.
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Ph: 717-299-2571