Products and Promotions
(Continued from Page A 1 *
Prior to the development of any
new product, market research into
consumer needs and wants is
conducted. Basic technology from
the university level is needed to
develop products from the market
research. These technologies are
then transfered to the manufac
turing process.
Extensive consumer testing
follows each phase of develop
ment. Product refinement is based
on the feedback from the con
sumer.
“Half the battle is before a
product goes to market,”
O’Donnell stated. The next phase is
selecting a manufacturer,
packaging and advertising.
“We select a manufacturer that
will be able to give us the widest
distribution,” he said. “We want
what’s best for the dairyman, since
the total program is funded by the
producer.”
The producers provide funding
through the 15 cent checkoff
program and they benefit through
increased sales. Answering
market changes with new products
has generated an increase in sales,
and, in turn, increased profits for
the producer, O’Donnell noted.
“It is all tied together and it is all
tied to the producer,” he said.
Agri-Care serves farmers
For a quarter-century, Agri-Care has been serving farmers and farm
communities with health care insurance.
We’ve learned what farmers need. The Agri-
Care plans are designed to meet your needs
and to change as your needs change.
Talk to your local Agri-Care Insurance agent
about the new Agri-Care plans for 1985. Talk
over your current situation and learn how the
Agri-Care plans might help you.
Insuring the country way of life- AGWAY INSURANCE (agway)
LIFE • HEALTH • FARM • AUTO • HOME Home Office PO Box 4851, Syracuse, NY 13221 ®
Product development will be
enhanced to a greater extent in the
coming year through the nation
wide establishment of Dairy Food
Science Research Centers.
“We use technologies not yet
applied to dairy processing to
develop new products,” said
Anthony J. Luksas, Ph.D.,
president of DRINC. “These
processes enable us to develop all
dairy foods. We don’t anticipate
using additives that could alter
taste or texture.
DRINC coordinates research
work on a national level to insure
that research efforts are not
duplicated.
In' addition to funding new
product development, the 15-cent
checkoff provides money for ad
vertising and promotion.
New billboards, commercials,
and ads promoting milk and dairy
products will appear this summer.
The Pennsylvania Dairy
Promotion Program will be
highlighting ice cream with the
theme “Summer Love.” Radio
spots based on the theme will focus
on a couple describing their first
summer love ice cream. A
“summer love” billboard will
tempt passersby with two heaping
ice cream cones.
Ice Cream Sundae Tuesday is
scheduled to take place on the
Capitol’s steps in 1 Harrisburg,
Tuesday, June 24. Keystone Ice
Cream Dealers will be distributing
free ice cream sundaes to victors.
The sundaes will require over 2,000
gallons of ice cream and a variety
of tasty toppings.
MAMMA will be focusing on the
theme “Milk has less than four
percent fat.” Billboards featuring
Betty Boop started on May 15. Cal
Ripken, Jr. and Mike Schmidt
billboards will go up in July.
Commercials will feature such
celebrities as Pam Shriver, tennis
player; Bobby Jones of the
Philadelphia 76ers; Bob Carpentar
of the Washington Capitals; the
Three Stooges, and Oliver Hardy
professing their amazement at
milk’s low fat content.
Billboard and commercials from
the ADA and the National Dairy
Board will proclaim “Milk,
America’s Health Kick.”
“Refreshing and energetic” were
descriptions used by those
previewing the commercials at the
National Dairy Board’s annual
meeting.
All of the promotion agencies are
aiming at presenting milk as a
tasty, energy filled, stylish
beverage.
The ultimate aim of the new
product development and the
promotions is to increase
utilization. Statistics from the past
Agri-Care
helps put
P k the cap
n] u j on health
I J care costs.
two years indicate the agencies are
accomplishing their goal.
A National Dairy Board study
showed commercial disap
pearance has increased 7 percent
in the past two years. Cheese use is
up 12 percent apd butter has in
creased 5.7 percent.
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Billboards which will be tempting motorists
this summer feature ice cream, sports stars,
and cartoon characters.
Lancaster Farming, Saturday, June 7,1986-A29
Everything from producing
milk, to promoting it, to resear
ching new dairy products
originates with the dairyman, and
is tied to a larger circle of support
groins. The big picture is putting
more milk in consumer’s homes
and improving the dairy outlook
for everyone.
Salute to the
;Dairy Judustry
During this time of economic hardship in
the dairy and farming community, it is especially
important that nr recognize and applaud those people
who have greatly contributed to America's health and
wealth. Jfs a privilege to work with and for the
dairy farmers of our area, and to lend our
support. Were behind you !Co%'
FARMERS AgCREDTT
CORP.
9 East Mam Street Lititz.PA 717-626-4721