A36-Lancasfor Farming, Saturday, May 31,1986
fCZI Dairy
'|plf Business
Y By
m t Newton Bair
Competitive Nutrition
There are all kinds of angles that
might be explored in milk
marketing, personally, I think
mostly about what tastes good
when I think about nutritive values
of what I eat. But with all the
hubbub about vitamins, calcium,
and especially about fat these
days, I wonder about the negative
publicity we get.
The publicity that is generated
by so-called “research
nutritioinists”, who always seems
to emphasize the negative.
Why do we always get the im
pression that milk is too high in fat,
for instance? I think that FAT gets
entirely too much play in the press.
Isn’t whole milk actually only
about 3.7% fat.
I’m not alone in assuming that
that means it is actually 96.3% fat
free! How many other good and
nutritious foods can make that
claim?
Sure, whole milk does contain
some of that stuff called
cholesterol. The stuff that clogs the
arteries and blows the blood
pressure. Doesn’t nearly all the
good stuff we eat, like beef, pork,
and eggs contain both fat and
cholesterol? Don’t kid yourself,
some vegetables also contain the
same thing.
Now mother nature doesn’t like
to be kidded, so she must be taken
seriously sometimes. Eating would
be pretty bland, and life would be
quite dull if we had to live on
spinach and water. If Mama
Nature Puts a little extra zoom in
the best foods, there must be a
reason.
Why is it that people live longer
and are more productive in the
countries that eat the most meat
and drink the most milk?
Many Third World people subsist
on manioc and milo, strictly
vegetable and no fat or cholesterol.
Their average life expectancy is
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less than forty years, and they are
not leaders of mankind these days.
We ought not miss the boat on
calcium either. No one denies that
milk is one of the best sources of
calcium for the body.
But some enterprising sales
promoters are marketing lime
pills, to be taken twice a day so you
don’t get osteoporosis! Might as
well go lick the foundation of the
house, or chew on a bit of limestone
for breakfast! Not very tasty, but a
lot cheaper than buying pills. But
then, that wouldn’t do much for the
pill industry, would it?
Hey, maybe it would be
profitable to set up a roadside
stand and sell “limestone pellets”
for strong bones. Easier and
cheaper than milking cows, and
purely “natural”. I’m not sure
what chewing them would do for
the teeth though. They would
probably be like the cows that
graze on short grass in stony soil -
strong teeth but worn below the
gums!
But wouldn’t the profit be
tremendous? Lets see, at just
thirty nine cents for an eight ounce
bottle that would come to seventy
six cents a pound, or $1520.00 a ton
for limestone.
Don’t let anyone else in on your
secret. The competition is already
pretty heavy.
It is just that ridiculous kind of
competition that the Dairy
Business must constantly fight.
Certainly, we don’t want to be a
party to that kind of phony
business. But in order to combat it
and compete for survival, we need
to continue the type of advertising
that is just started to grace the TV
screen. Not only the “Health Kick’’
angle, but also the goodness of
Dairy products.
For years we depended on people
to buy our products because they
were cheap and good. It is time
that we tell the truth about both
good health and good taste. We
don’t need to sell pills to do that.
All we need to do is shout a little
louder than the pill pushers about
good taste. Most people would
rather eat Ice Cream or Cheese,
than eat calcium pills that have no
cholesterol.
Pittsburgh
HARRISBURG - It’ll be party
time for the noon hour crowd in
downtown Pittsburgh June 3 when
the Pennsylvania Dairy Promotion
Board officially kicks off June
Dairy Month for the state’s 14,000
dairymen with country music,
cows, calves and free ice cream.
The country celebration, com
plete with a square (lancing
demonstration, will be held from 11
a.m. to 3 p.m. in Market Square,
according to Elder Vogel,
Rochester, a member of the state
dairy advisory board who is
helping to coordinate the event.
Vogel said that Pennsylvania
Dairy Princess Beth Heald, State
College, will preside over the mid
day festivities along with
Washington-Greene County
Princess Laurie Duran of Bulger.
A butter-making demonstration
conducted by local dairy prin
cesses, is also part of the
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But they need to be reminded of
it, or they might go back to eating
calcium pills and sawdust. I
wonder how long it will be until
someone tries to market a pill
containing Cholesterol? Or maybe
even Fat pills?
Don’t be surprised if someone
tries to manufacture and sell
Set For Dairy Festival
festivities.
“We want to remind our city
friends that milk and other dairy
products are fun and great
tasting,” the Rochester dairyman
explained. In 1985, the June Dairy
Month kickoff was staged in
Philadelphia.
The ice cream will be provided
by western Pennsylvania milk
dealers.
“And they promise plenty of free
milk and other dairy products to go
along with the scoops of ice
cream,” Vogel said.
Agriculture is the number one
industry in Pennsylvania, and
dairying is the leading agricultural
enterprise. The Pennsylvania
Agricultural Statistic Service
estimates Keystone State
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genuine, pure and natural “Cow
Pills”. We already have the jump
on them, if we do not keep the
secret under our hat.
June is Dairy month, a good time
to bolster our attitudes about in
novative promotion. We have a
real edge, so let’s use it, not lose it.
dairymen received $1.3 billion for
milk produced in 1984.
Pennsylvania ranks fifth
nationally in total milk production,
and second in the manufacture of
ice cream and Italian cheese.
“Not a penny of tax money is
being spent on our kickoff party,”
Vogel said. “The full tab is being
picked up by the western Penn
sylvania milk dealers and the 4,000
dairymen who contribute to the
Pennsylvania Dairy Promotion
Program,” he noted.
An average person eats 1,426
pounds of food per year, 3 ounces a
day more than 20 years ago.
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