CHICAGO, 111. - The National
pork Producers Council (NPPC)
announced that Velsicol Chemical
Corporation’s 1985 Operation
Trade Expansion (V.0.T.E.)
program has generated an ad
ditional $11,500 for investment in
fIPPC’s food editor liaison
program. Over the past two years,
the V.O.T.E. program has
generated more than $32,000- for
investment in NPPC’s product
promotion efforts. Velsicol’s 1985
V.O.T.E. funds were presented at
the American Pork Congress in St.
Louis.
NPPC’s strategic editor liaison
program is aimed at getting the
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Velsicol’s V.O.T.E. program aids pork producers
word out to consumers that fresh
pork cuts are nutritional, low in
calories and easy to prepare,
according to Robin Kline, director
of consumer affairs for NPPC.
“With this project, we will reach
food editors who have a great deal
of credibility and high visibility
with consumers,” says Kline.
“Working with food editors, NPPC
gets the message to consumers
that lean, boneless pork is
healthful and versatile in a cost
effective and efficient manner,”
she stresses.
NPPC’s message focuses on the
fact that lean pork is low in
cholesterol, high in protein and
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This trade-in offer is for a lim
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high in nutrients, Kline says.
The liaison effort with editors, in
conjunction with pork advertising,
will help increase the consumption
of pork, according to NPPC.
“Farmers and ranchers have
realized they can make a dif
ference by working through their
commodity organizations to
promote their product,” says
Howard Davis, district sales
manager for Velsicol ChemicaT
Corporation who presented the
1985 V.O.T.E. funds to NPPC. “The
V.O.T.E. program gave producers
the opportunity to become directly
involved in market development
and, in turn, the ability to help
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generate demand for the com
modities that they produce,” he
notes.
Under the terms of the V.O.T.E.
program, for every gallon of
Banvel and other Velsicol her
bicides purchased and reported on
a V.O.T.E. ballot, the ag chemical
company donated 50 cents in the
farmer’s or rancher’s name to a
commodity group of their choice
for market development projects.
Last year, NPPC used their 1984
V.O.T.E. funds to reach students,
teachers and editors with the
message that lean pork is healthful
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Velsicol’s Operation Trade
Expansion was launched two years
ago to help develop and expand
markets f or U.S. ag products at
home and abroad. As a result of the
1985 program, more than $lOO,OOO
was generated for six commodity
groups representing pork, beef,
com, wheat, soybeans and cotton.
This brings the total V.O.T.E.
dollars generated over the last two
years for investment in critically
needed market development and
expansion efforts to more than
$350,000.
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