A36-Lancaster Farming, Saturday, March 29,1986
ADA signs baseball star
to ad campaign
SYRACUSE, NY - The baseball
season is just beginning, but local
dairy farmers are already
predicting a winner with Darryl
Strawberry as their new
spokesperson for milk.
Strawberry, all-star right fielder
for the New York Mets, was signed
to a one-year contract to promote
milk during the 1986 season by the
American Dairy Association and
Dairy Council (ADADC),
ADADC has just received results
of consumer research done on a
new milk ad developed with
Strawberry. Over two-thirds of
consumers tested claimed the new
commercial would encourage
greater milk consumption. The
positive response obtained from
the research will allow ADADC to
air the new campaign with con
fidence. Ads will go on air the first
week of April, coinciding with the
opening of baseball season.
The research tested consumers
in the New York area through a
series of mall interviews. Those
interviewed were shown the new
ad twice and questioned on their
reaction to it. Overall, the
Milking Shorthorns Slate
STASBURG The American
Milking Shorthorn Society have
announced the agenda for their
National Meeting to be held at the
Historic Strasburg Inn, Strasburg,
April 16 to April 19.
Among the highlights of the
meeting for April 17, are a day long
Amish farm tour, and a working
steer demonstration at the sale
bam followed by a barbecue and
entertainment.
The annual meeting starts the
day off on April 18. This is followed
by a juniors tour of Hershey and a
Ladies’ tour. A panel discussion on
genetic expansion and a report on
the status of Rosemount are
scheduled for the afternoon’s
agenda.
A social hour, the
banquet and dance will
the activities for the
WORK IN
WARMTH!
INSULATION KEEPS
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WARMTH IN'
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RedWin^
BOOKS
SHOE SERVICE
107 E STATE ST
QUARRYVILLE PA 17566
717 786 2795
CLOSED WEDNESDAYS
Strawberry ad scored well above
the norm for food commercials.
Two-thirds of the respondents or
more judged ADADC’s new ad as
easy to understand, entertaining,
convincing and pleasant.
Strawberry emerged as a
believable link between milk and
its healthy benefits.
Especially significant was the
fact that the commercial appears
to greatly appeal to the New York
audience. ADADC’s objective in
signing Strawberry was to add a
specific New York appeal to the
commercials, making consumers
in the metropolitan area take
notice of the milk ads. The new ads
mix the same theme, music and
scenes from the national generic
milk television ads, interspersed
with shots of Strawberry in action.
The television campaign will be
supported with bus and subway
billboards, featuring Strawberry.
The American Dairy Association
and Dairy Council is a generic
dairy promotion association,
funded and directed by dairy
farmers from New Jersey, New
York and Pennsylvania.
meeting.
The 1976 National Sale, which set
a new standard of professionalism
for all subsequent national sales,
was held in Lancaster. The 1986
edition returns to continue this
annual
conclude
national
Jgtul.
a tradition
in cast iron
since 1853.
l ,r ' i :' :Ht 'JOTUL
BOWMAN'S
STOVE SHOP
RD3, Ephrata, PA 17522
Rt 322,1 Mi. East
of Ephrata
(717) 733-4973
Tues.,Wed 10-6:
Thurs, Fn 10-8,
WASHINGTON - In response to
the contamination of milk and
dairy cattle with the banned
pesticide heptachlor, Secretary of
Agriculture Richard E. Lyng has
dispatched an emergency task
force to Arkansas, Missouri and
Oklahoma.
The task force will review the
problem and recommend action by
the U.S. Department of
Agriculture.
“Along with our concerns about
the public health implications of
the heptachlor contamination, we
fear its effects on farmers and
agriculture,” Lyng said. “The
economic consequences for dairy
farmers could be considerable.”
Officials from the Food and Drug
Administration and state public
health agencies have confirmed
the presence of heptachlor in milk
HARRISBURG - Pennsylvania
fanners intend to plant fewer
acres of corn, oats, and all
tobacco; more acres of all hay and
soybeans; and about the same
acreage for barley in 1986, ac
cording to the Pennsylvania Crop
and Livestock Reporting Service.
Intended plantings of com at
1,740,000 acres will be down two
percent from last year’s 1,780,000
acres. Oats at 310,000 acres will be
Convention
tradition. It will feature top quality
cattle from across the country and
it will be held at the Guernsey
Sales Pavilion on April 19 starting
at 12:30.
STOPS ROOTW
All SEASON LONG
When you switch to BROOT
the unique brand of com soil
insecticide-you put an end
to destructive rootworm lar
vae for the entire season. It’s
as simple as that.
Because when you put
BROOT trimethacarb in the
soil, it releases its active
PROOF i <i iraikmaik ot L mon Ldrhuk \uiuihunl F odmiM. mp uu Im \s with an acnailtural dunik il ilwav- 101 l u insin.Kiion'> on iht 1 ihi 1 1 1 11 mon ii I A I nniul in s \ V e-i'
P. L. ROHRER & BRO.. INC.
SMOKETOWN, PA
Milk contamination found in Southwest
State’s farmers to plant less grain,
ingredient gradually. So, that
means BROOT works for you
throughout the whole season
to protect your valuable corn
from rootworms until you
harvest it. And don’t worry if
you plant early either, because
you can depend on BROOT
to stand up to those heavy
from cows raised in the three
states. The dairy herds are now
under quarantine, the USDA is
testing meat from livestock in the
area.
Lyng said it appears that the
pesticide residues came from feed
supplied to dairy farmers in these
states by Valley Feeds in Van
Buren, Ark. An alcohol fuel plant
at Valley Feeds apparently used
heptachlor-treated seed grain to
manufacture the ethanol used for
gasohol. The contamination
resulted when the company sold
the leftover “mash” as animal
feed.
The Environmental Protection
Agency banned most of hep
tachlor’s food uses in 1975, after it
was found to be a suspected car
cinogen. Its approval for use in all
more hay
down three percent from 320,000
acres while all tobacco at 11,000
acres will be down four percent
from the 1 1,500 planted in 1985.
All hay acreage for harvest in
1986 will be 2,000,000, up one per
cent from last year’s 1,990,000
acres while intended soybean
plantings at 185,000 acres will be up
six percent from the 175,000 acres
planted in 1985. Barley acreage to
be planted will total 75,000, un
changed from the previous year.
Farmers in the U.S. intend to
plant 78.1 million acres of corn in
1986, down six percent from last
year’s 83.3 million acres. Oats
seedings of 14.44 million acres will
be up nine percent from the 1985
planted acreage of 13.27 million.
All tobacco acres at 649,000, will
decline seven percent from the
PH; 717-299-2571
seed treatment products was or
dered to cease by July 1983,
although farmers could continue to
buy and use existig stocks.
The task force - to be headed by
Michael J. Masterson, special
assistant to the Secretary - will
include officials from the U.S.
Department of Agriculture’s Food
Safety and Inspection Service, the
Agricultural Stabilization and
Conservation Service and other
agencies with special expertise.
The task force will begin visiting
the affected areas Tuesday, where
it will gather data from other
federal officials, dairy producers,
agricultural leaders, and state and
local officials, according to Lyng.
Upon its return next week to
Washington, the task force will
brief the Secretary on its findings
and recommendations.
701,000 acres planted in 1985.
All hay acreage for harvest will
total 60.93 million, up one percent
from last year’s 60.55 million. Both
soybean intentions at 62.0 million
and barley at 12.9 million will be
down two percent from last year’s
63.1 million and 13.1 million
respectively.
Data users should be aware that
this survey was conducted just
before the sign-up period for the
1986 Acreage Reduction Program
was completed. Many producers
indicated they had not made their
final decisions for the 1986 crop
year. Actual acreage planted may
vary from intentions because of
further adjustments to the 1986
Farm Bill, the effects of weather,
availability of production inputs,
changes in market conditions, and
the indications from this report.
rains and still provide you
with long-lasting control.
BROOT is built tough.
Tough enough to protect your
corn from rootworms all sea
son. Ask us about it and find
out why it’s the corn soil
insecticide you should
switch to.
a n ■ i oil