A2B-Lancaster Farming, Saturday, March 22,1986
Dairy panel stresses
The one thing panelists and
audience seemed to agree upon
was that the dairy industry faces
tremendous changes, and to be
successful the industry itself must
change. The other area of
agreement was that there is a
great need for better, more in-
BY SALLY BAIR
Staff Correspondent
HARRISBURG - It was the
dairy panel which drew the biggest
audience at the Future of Penn
sylvania Agriculture Conference,
and it may have raised the most
unanswered questions.
i K
Dairy panelists at the Future of Agriculture Conference included: left, Earl Fink,
Pennsylvania Milk Dealers Association; William Moore, Chester County dairyman; Paul
Wangsness, moderator; Beverly Minor, manager of The Spring House Store and dairy
farm wife; and Dr. Paul Hand, Interstate Milk Producers Cooperative.
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marketing,
novative marketing.
Beverly Minor, manager of The
Spring House dairy store in
Washington County, told the group
that marketing must be the
number one priority of the dairy
industry. She said, “We must be
constantly aware of the market
erence:
consumer awareness
and what it wants.” She and her
husband Samuel and their five
children operate the store on their
dairy farm.
The four items which sell, ac
cording to Minor, are two percent
milk, calcium, yoghurt and cheese,
and it is these four items which
should be marketed heavily. She
said the industry should be taking
advantage of the current interest
in calcium and osteoporosis and
watch for forthcoming research on
the importance of calcium in
reducing hypertension and colon
problems.
Dr. Paul Hand, general manager
of Interstate Milk Producers
Cooperative, agreed with Minor,
saying there needs to be more
effort made to convey to the public
current research on milk products
and cholesterol.
Earl Fink, executive director of
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the Pennsylvania Milk Dealers
Association, also supported better
marketing efforts. He said, “We
should capitalize on the favorable
publicity. Milk is now in the news
in a positive manner. The industry
must continue to develop new
products to suit the needs of
consumers.”
In his remarks as a panelist,
Chester County dairyman William
P. Moore, also challenged
cooperatives to develop new
products.
Minor said homemakers are
interested in foods that will keep
families slim. “We have a light
product,” she said, adding that it
could be a real growth area of the
fluid milk market if marketed
properly.
She told the audience that
yoghurt sells. “It is a healthful
(Turn to Page A 29)
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