USDA proposes guidelines for pork, beef promotion boards
WASHINGTON - The U.S.
Department of Agriculture has
issued a proposed rule establishing
procedures for the nomination and
election of board members to
administer the beef and pork
promotion and research orders.
Paul Fuller, a marketing official
with USDA’s Agricultural
Marketing Service, said the Beef
and Pork Promotion, Research,
and Consumer Information Acts of
1985 authorized the establishment
of research, promotion and con
sumer information programs to
strengthen the position of these two
commodities in the marketplace.
The pork program will be funded
by a mandatory assessment of up
to l 4 of 1 percent of the market
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value at the time of sale on all hogs
sold in thennited States, including
an equivalent amount on imported
hogs and pork.
“The National Pork Producers
Delegate Body, consisting of ap
proximately 165 pork producers
including some importers, will be
responsible for administering all
aspects of the order,” said Fuller.
“The secretary of agriculture will
appoint delegate members from
pork producers selected in
statewide elections, while im
porters will be nominated by
eligible importer organizations for
appointment by the secretary,”
Under procedures outlined in the
proposed rule, state pork producer
associations and individual pork
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TOTAL VISIBILITY - FRONT & BACK
producers may nominate can
didates for statewide election. The
names of candidates in each state
receiving the highest number of
votes will be submitted for con
sideration as appointees to the
National Pork Producers Delegate
Body.
The beef program wiU be funded
by a mandatory sl-per-head
assessment on all cattle marketed
in the United States, including an
equivalent amount on imported
cattle and beef.
“The Cattlemen’s Beef
Promotion and Research Board
will consist of approximately 112
cattle producers and importers
nominated by industry for ap
pointment by the secretary of
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agriculture,” said Fuller. “The
board will be responsible for ad
ministering all aspects of the or
der.”
Under procedures outlined in the
proposed rule, state cattle
producer associations, state farm
organizations, and importer
organizations would apply to
USDA for certification to nominate
members for appointment to the
board.
COLUMBUS, OH - Delegates
and guests at United Dairy In
dustry Association’s (UDIA) 16th
annual meeting, to be held here
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Cattle producers, beef industry
officials and other interested
persons have until March 10 to
submit comments.
Notice of the proposed rule was
published recently in the Federal
Register. Comments may be
submitted in duplicate to' the
Marketing Programs and
Procurement Branch, Livestock
and Seed Division, AMS, USDA,
Room 2610-S, Washington, D.C.
20250.
March 25-26, will hear addresses
by leaders in government,
nutrition, and advertising. Guest
speakers will be Sen. Patrick J.
Leahy (D-VT.), Anita L. Owen,
R.D., and John S. Bowen.
Sen. Leahy will speak the
morning of March 26. He serves on
the Senate Committee on
Agriculture, Nutrition and
Forestry; the Senate Ap
propriations Committee;
Judiciary Committee; and Select
Committee on Intelligence of
which he is vice chairman. The
senator is a friend of agriculture
and was one of the dairy industry’s
champions in the debate on the
1985 Farm Bill.
Owen is the featured speaker at
the delegates’ luncheon, March 25.
She is president of the American
Dietetic Association and president
of the health care and nutrition
education consulting firm, Owen
Associates, Inc Renowned in the
field of public policy, Owen will
speak on "Launching New
Markets with Nutrition
Education.”
Bowen will address the UDIA
delegates at the concluding lun
cheon on March 26. He is chairman
of the board of directors and chief
executive officer of D’Arcy Masius
Benton & Bowles, Inc., UDIA’s
advertising agency for milk,
cheese, ice cream, the “REAL” -
Seal, and sales promotions. Bowen
will draw on his 40 years in ad
vertising for his topic: "Ad
vertising: Delivering on the
Promise.”
The UDIA meeting, with the
theme, "Better than the Best,” will
also include UDIA speakers, a new
resolutions process, and program
seminars from American Dairy
Association, Dairy Research Inc.,
and National Dairy Council.
UDIA is the world’s largest
commodity promotion
organization. It conducts a total
promotion program to increase
sales of U.S.-produced milk and
other real dairy foods. Its mem
bership represents 95 percent of
the nation’s dairy farmers and 85
percent of the milk marketed in the
United States.