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The Mets' Darryl Strawberry tries a new pitch - milk
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NORTHEAST AGRI SYSTEMS, INC.
P.O. Box 187 Local Representative
Fitchville, CT 06334 DAVID NEWMAN
Phone: (203) 642-7529 (717) 299-9905
Our New Warehouse Is Now Under Construction At
FLYWAY BUSINESS PARK, Located By The LANCASTER AIRPORT
SYRACUSE The American
Dairy Association and Dairy
Council, Inc. has signed the New
York Mets’ star rightfielder
Darryl Strawberry as its new
spokesman for milk in New York
City.
Mtik
Strawberry was signed to a one
year contract that will feature him
in a television commercial beamed
to the Big Apple beginning on April
1, or virtually the start of the
baseball season.
The commercial received an
enthusiastic response from board
members and dairymen attending
the AD ADC’s annual meeting
banquet Wednesday night at the
Hotel Syracuse.
Completed by the organization’s
advertising agency, D’Arcy,
Masius, Benton and Bowles, the
commercial features Strawberry
in a variety of baseball action
shots, leading up to a strong selling
message delivered by the star.
wear and Galv-A-Weld (welded black then galvanized)
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costs; Meal Master Feedkar (traveling feed hopper),
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And, with Chore-Time feeding systems you can take
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minimize waste and provide each bird with fresh, Un-
Picked-Over feed.
ADA/DC signs Mets’
Darryl Strawberry for NYC ads
mcaster Fanning, Saturday, February 22,1986-
The organization used a slide
program to explain the method it
employed first to select
Strawberry and then, to make the
commercial.
Staffers reviewed a variety of
other possible choices, including
rock star Bruce Springsteen and
New York Mayor Ed Koch, before
selecting the rising young Mets
outfielder.
“We had two requirements in
selecting our spokesperson,” said
AD ADC executive vice president
Brian Ward. “It had to be someone
New Yorkers could identify with,
and also someone who would fit in
with milk’s healthy image.
Strawberry was the ideal choice in
both areas.”
Export session
YORK - The Office of In
ternational Agricultural programs
at the Pennsylvania State
University, and the Pennsylvania
The commercial is designed to
appeal specifically to New
Yorkers, but remains firmly tied to
the ADADC’s overall “Health
Kick” campaign. It will be sup
ported by bus and subway posters
featuring Strawberry.
The dairymen in the audience
got to see the less-than-glamorous
side of the commercial process,
during in the agency's slide show.
They learned that extensive
meetings and creative sessions
had taken place for weeks before
actual production of the 30-second
spot, which required a week of
filming in Los Angeles.
The commercial has been well
received in preliminary testing,
AD ADC officials said.
slated in York
Department of Agriculture are
interested in helping Pennsylvania
food producers and processors
take greater advantage of over
seas export markets. A telecon
ference meeting will be held
Thursday, March 6th, from 10:30
a.m. to 3:30 p.m. at the York
Campus of the Penn State U, 1031
Edgecomb Avenue, York, Penn
sylvania.
Despite controversial farm bills,
high interest rates and stiff in
ternational competition, there are
more than a few success stories in
U.S. agricultural trade. This
Teleconference has been
specifically designed to put the
spotlight on successful regional
and national trade programs and
examine the elements of their
success.
Some of the programs to be
explored will include; alnlonds,
apples, timber, high tech mills,
soybeans and others.
Particular attention will be
given throughout the telecon
ference to the interplay of finan
ces, marketing, transportation and
government relations in trade
programs. Recent U.S.
agricultural trade negotiations in
China and Japan will be
documented via videotape.
Objectives of the teleconference
are to explore ways in which
American agriculture has been
successful in marketing overseas.
To develop options which may be
available for increasing foreign
trade. To determine areas in which
additional education is needed to
enhance U.S. trade. To increase
and improve cooperation between
institutions, trade councils, private
businesses and government in the
areas relating to international
agriculture trade.
FProgram speakers will come
from agricultural universities,
banks, food marketing, tran
sportation and government
relations. Anyone interested in
exploring export markets should
plan to attend this teleconference.
For more information, you may
call Marion Douglas, Penn
sylvania State University, York
Campus, 771-4321.
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