A36-Lancaster Farming, Saturday, February 1,1986
December milk output
up 9%;
WASHINGTON - U. S. milk
production in December surpassed
year-earlier levels for the tenth
straight month, driving the output
for the year six percent higher
than the total for 1964, USDA of
ficials said.
The nation’s milk output in
December was 11.57 billion
pounds, an increase of 400 million
pounds over November’s total and
almost a billion pounds, or nine
percent, more than the December
1984 total.
The December production
concludes a year in which
production jumped to 143.1 billion
pounds, 7.5 billion pounds more
than the 1984 total, recorded during
the first 12 months of the 15-month
dairy diversion program.
Cow numbers in December
climbed about 3.4 percent over 1984
Dairy co-ops sponsor meeting
SYRACUSE, NY - Daniel W.
Fox, Ephrata, PA, Eastern Milk
Producers district 8 director and
Raymond J. Diebold, Altoona, PA,
Dairylea district 6 director have
announced a public dairy
education/information meeting
will be held Monday, February 10
at 1 p.m. in Intercourse, PA, at the
Harvest Drive Restaurant.
The meeting will be jointly
sponsored by Eastern Milk
Producers Cooperative and
Dairylea Cooperative Inc., both
headquartered in Syracuse, NY.
Topics for review and discussion
TURKEYS TURKEYS
TURKEYS.. > Bright Fofar» 'ft
W B«cou«# Of Th«lr Leon Atari And :
.. JHjfr a lowCott Of Production 1
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‘B5 up 6%
levels, to 11.18 million, while
production per cow was up 5.6
percent to 1,071 pounds.
In Pennsylvania, production was
up 14 percent to 863 million pounds,
giving the state the largest in
crease among the major milk
producing states. Cow numbers
averaged 747,000, 10,000 more than
year-earlier totals, and production
per cow was up 125 pounds, to
1,155.
In the Mid-Atlantic region, New
York’s production was up nine
percent, while in Maryland, milk
output increased 13 percent over
last November’s total.
Around the country, production
in California was up 10 percent,
Minnesota and Michigan were up
six percent and Wisconsin was up
nine percent among the leading
dairy states.
will include the 1985 Farm Bill,
rules and regulations of the whole
herd buyout, marketing
background and dairy price
outlooks. Presentations will be
made by one of the .following
economists; Joseph Mathis,
Eastern Milk Producers; Art
Little, Dairylea Cooperative;
George O’Brien, Dairylea
Cooperative.
All dairy farmers are invited to
attend this open meeting and will
have an opportunity to ask
questions.
n nwi
Dairy Board selects tagline
“America's Dairy Farmers 99
“America’s Dairy Fanners”
was selected as the new tagline for
the National Dairy Board’s
television and print commercials
at the Board’s meeting in New
Orleans, La., January 17-18. The
current tagline, “National Dairy
Board,” will appear in smaller
letters below “America’s Dairy
Farmers.”
This new tagline reflects the
Board’s desire that credit be given
to the nation’s dairy producers,
who fund the national promotion
program.
The revised tagline will appear
initially on the Board’s new butter
commercial. The final butter spot
was reviewed by the Board at thie
meeting, as were two butter print
ads that will run in national
magazines. The first butter spot
will appear during the February 2
broadcast of CBS’s “60 Minutes.”
The butter campaign is designed
to go head-on against butter’s
major competitor, margarine. One
of the print ads will focus on the
fact that there is virtually no
difference in calories between
butter and margarine; the other
will position butter as a pure,
natural dairy food, whereas
margarine is hydrogenated oil and
water.
Three creative concepts for this
summer’s ice cream program
were approved for consumer
testing. One will be chosen as the
final execution for the campaign,
due to begin in late May or early
June. This program will again be a
joint effort by the Board and the
International Association of Ice
Cream Manufacturers.
Six new calcium print ads were
approved, in other Advertising
action. They will begin appearing
in the March editions of numerous
national magazines.
In 1965, the first year of dairy
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calcium advertising, the print ads
stressed the importance of calcium
and how all dairy foods are ex
cellent sources of this essential
nutrient. The new ads are “product
specific”- three will focus on
cheese, three on yogurt, and three
on cottage cheese.
Five new product research
projects were also approved,
bringing to 41 the number now
funded by the Board.
“The Development of Value-
Added Cheese Products for the
Food Service Industry,” to be
carried out through Dairy
Research, Inc. (DRINC) will in
volve developing cheese products
better suited to use in institutional
and food service establishments.
The Board committed $260,000 to
this project.
Another project, “Production of
Low Cholesterol Butter and Butter
Derivatives” will be carried out at
the University of Wisconsin. The
Board will provide $126,835.
The Wisconsin Milk Marketing
Board (WMMB). has expressed
interest in jointly funding these
two projects. Such a joint effort in
contingent on approval from
WMMB’s Board of Directors.
Two of the other project are
“Development of Non-Cariogenic
and Anticariogenic Dairy
Holstein Assoc, slates
p Winter Forum meetings
BRATTLEBORO, VT - The
National Directors of the Holstein
Association recently announced its
annual series of Winter Forum
meetings that will be held
throughout the country between
January 29 and March 18.
These forums provide the
directors with the chance to learn
what the opinions are of the
members of the Holstein
Association on various topics.
Some topics that are likely to
Products” and “Development of
Uniquely Textured Gourmet
Cheese Products Utilizing UP
Retenate as a Dairy Ingredient.”
Both will be contracted through
Land O’ Lakes and coordinated
closely with the University of
Minnesota.
In nutrition research, the Board
voted to expand its funding of Dr.
David A. McCarron, M.D., of the
Oregon Health Sciences Univer
sity, by $289,900. This brings the
total to $1,139,980 through
December 1906. Dr. McCarron’s
work has been instrumental in
creating awareness of the link
between calcium and hyper
tension. This funding will help
expand the specific aims of this
research and advance the progress
of the data.
The Board also allocated $lOO,OOO
to evaluate a new advertising
program developed by the Middle
Atlantic Milk Marketing Agency of
Towson, Md.
Finally, the Board approved the
establishment of an Increased
Export and Military Sales Ad
visory Committee. The Com
mittee, whose members are yet to
be named, will explore op
portunities to increase dairy ex
ports and sales to the U.S. armed
forces.
come under discussion are;
changes the Holstein Association
has incorporated to meet
demands; chronology of animal
performanced information; new
total performance index formula;
first record scores used for PDTs;
new billing system; transfer fees,
bylaw amendment; association
finances; and bylaw amendment
proposal.
Tliese forums are scheduled for
March 3-4 in Syracuse, NY and
March 10-11 in State College, PA.
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