E26-Umcaster Farming, Saturday, January 11,1985
Pay attention to market , experts say
COLLEGE PARK, MD -
Anyone who produces food or fiber
is not finished marketing then
product until it ends up in the trash
bin or somebody’s cesspool, says
John R. Martin.
Martin, a'Washington County
hog farmer and orchardist, says
Maryland fanners need to work
harder to sell their product and
educate the consumer.
As the Maryland Pork
Producers’ official pig promoter,
he echos what economists at the
University of Maryland say about
the future of agriculture in the
state.
Farmers need to look at new
ways to diversify and sell their
products as the Maryland coun
tryside slowly gives way to
suburbia, the economists says.
They may have to change
production levels or use new
marketing techniques to maintain
agriculture’s stable financial
condition in the state.
Small changes are the key, says
Jarvis Cain, an Extension Service
marketing specialist at the
university. He says no one, single
change will save Maryland far
mers from future financial
problems.
“It’s going to be bits and
pieces,” Cain says. “That’s how
Marylnd agriculture is going to
continue to prosper.”
Selling produce directly to the
consumer is one way farmers can
diversify their markets, Cain says.
This direct marketing concept has
been proposed for many years, but
he adds that it takes a “special
kind of personality” to sell a
product this way.
But if farmers are to survive
through direct marketing,
knowledge of the product and its
effect on consumers must be
mixed with a good campaign and
willingness to provide high quality,
Cain and Martin say. Only a
limited number of people in
specific situations can make a
reasonable living with direct
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marketing, Cain says.
But marketing is not the only
way to save Maryland agriculture
from future financial woes, he
adds. Other changes are needed.
Cain says possible declines in
dairy and tobacco industry profits
are the main reasons Maryland
farmers need to diversify.
As the suburban work force
seeks homes in rural areas,
Maryland tobacco and dairy
farmers could profit by changing
to other crops or selling their land
for development, economists says.
Cain says some farmers could do
well by selling fresh products to
their new neighbors. But whatever
way is chosen will take work, he
adds.
“We already know enough about
our products to get in trouble.”
Martin says. “Learn something
about getting out of trouble
through encouraging con-
MIDDLETOWN - Penn State
University and Pennsylvania
Bakers Association will be
presenting a series of seminars on
baking technology starting
January 27th. The seminar will be
held in the Continuing Education
Building at PSU’s Capitol Campus
in Middletown from 8 a.m. to 4
p.m.
PSU’s Food Science Department
will be leading the sessions with
seven professors coming from the
Main Campus. The first seminar
will be an overview of the next
three seminars and will cover
topics such as: functionality of
ingredients, quality control,
sanitation, and microbiology.
The seminars will be beneficial
to anyone involved in baking in a
bakery, deli, restaurant, or hotel.
The cost of $lO5 per seminar in
cludes all text materials and lunch.
For more information contact
Ron Melchoirre at Capitol Cam-
50 Ton To Choose From
Seminor set on baking
Sale
Price
Price Per
Pound
Irif)
iaq
hes
1.50
1 35
1.85
1 85
i-35
1 65
90
1 15
1 15
2.50
2.70
2 10
1 65
200
.2-70
1 65
200
2-70
2 50
2.50
sumption.”
The pork producer says im
proving consumer awareness of
the benefits of using fresh farm
products is necessary to increase
sales. This may require more
special promotions such as the
Dairy Council’s “Fitness You Can
Drink” campaign or changing
products to meet consumer
demands, he says.
Martin adds that most farmers
don’t know what is good for them in
terms of marketing. With a little
imagination and some basic public
relations skills, the farmer can
turn even the most common or
popular crop into something
special for the consumer.
Talking to the consumer can
help, the pork promoter says. He
and Cain agree that it’s going to
take new ideas and the revision of
some old ones if Maryland farmers
are to survive in changing times.
pus, Continuing Education, 717-948-
6275.
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John Deere to buy
Canadian firm
MOLINE, IL Deere & Com
pany and The Versatile 'Cor
poration of Vancouver, 8.C.,
Canada, announced that they have
reached a tentative agreement
under which Deere & Company
would acquire Versatile’s
agricultural equipment
manufacturing operations and its
marketing operations in North
America. The agreement is sub
ject to successful negotiation of a
final agreement and approval of
government bodies in the U.S. and
Canada. Under this proposal Deere
would also acquire Versatile’s
agricultural retail credit
operations.
The manufacturing operations
consist of a factory located in
Winnipeg, Man., which makes
large four-wheel-drive and bi
directional tractors, windrowers
and pull-type combines. Also in
cluded is a factory located in
Nobleford, Alberta, Canada, which
produces a line of drills and
cultivators designed for the
western prairie area of the two
countries.
This acquisition would provide
Deere with several new products it
does not currently manufacture
including bi-directional tractors,
certain models of windrowers, and
a model of a pull-type combine. It
would increase the sales potential
of the Winnipeg and Nobleford
factories. It is expected that
assembly of large four-wheel-drive
tractors would be concentrated in
the Winnipeg operation which
would use a number of components
manufactured in Deere’s
Waterloo, lowa, operations.
Deere says it would expect to
continue the distribution of the
Versatile product line through the
existing Versatile dealers as well
as a differentiated line of products
through Deere dealers.
Versatile, whose other lines
include shipbuilding, energy, and
cold storage warehousing, had
sales of $629.6 million (Canadian)
in 1984. Deere’s fiscal 1985 sales
were $4.1 billion (U.S.).
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