Dairy Board set to launch women's ‘fashion’ campaign BY JAMES H. EVERHART HARRISBURG - The health approach, and the fear of osteoporosis may encourage a lot of women to drink milk. But the Pennsylvania Dairy Promotion Program is banking on the assumption that even more women will drink milk if they think it’s “fashionable.” The advisory board of the PDPP Wednesday gave tentative ap proval to a new “fashionable woman” campaign drafted by the program’s advertising agency, HBM-Creamer of Pittsburgh. And though some members quarreled with elements of the campaign including the presence of models in swimming suits and mink coats the overall concept received the board’s en dorsement. Each of the scenes in the new 30- second television commercial spot reviewed by the board would show women drinking milk. And the women protrayed would be “fashionable” individuals that most women would view as role models. They would range in age from healthy, active 17- to 21-year-old, to the gray-haired, dignified, ‘ ‘classy” woman in her 40s or 50s. Situations would include both leisure, social and business oc casions, agency personnel said, and the entire spot would occur against an “upbeat” musical score, in tune with other “Make it Milk” campaigns. The agency will attempt to have the commercial finalized before the board’s next meeting in February. In other action, the board gave Nutrition meeting LANCASTER - The January meeting of the Veterinary Nutrition Forum will be held on Friday, January 24,1966, at Groff’s Farm Restaurant (see attached directions). Cocktails will be served at 6:30 p.m., in the “shed” adjacent to the Farm, compliments of Ingredient Resources. Dinner will be served at 7:30 p.m., which will include; Homemade soups or fresh fruit Two Great Alfalfas Yields, winter-hardiness and Bacterial Wilt tolerance are excellent. K «c I High tolerance to anthracnose. WU A Very fast recovery after harvest Ask your pr " Pioneer salesman y < about the alfalfa np\ variety that’s right for ■ your farm. AND SEE US AT THE FARM SHOW /SgVPIONEER. " v J BRAND-ALFALFA SEED PIONEER HI-BRED INTERNATIONAL. INC., EASTERN DIVISION. TIPTON, INDIANA 46072 The Limitation of Warranty and remedy appearing on the label is part of the terms of sale. Pioneer is a brand name; numbers identify varieties. "'Registered trademark of Pioneer Hi-Bred International, Inc., Des.<Moines, lowa, U.S.A t preliminary approval to a $32,000 expenditure for a “Make it Milk” Day, June 1, at a Pittsburgh Pirates baseball game. The event, a Sunday that kicks off Dairy Month, would include a premium giveaway 10,000 portable AM radios that could be given to children under 12 or any other group the PDPP might want to designate. Board members raised several points about serving milk at the game, and the team representative promised to present the issue again to the stadium vendor, ARA Services. But she added that previous attempts to pressure the vendor in behalf of milk have not been successful. The board asked HBM-Creamer to determine the value of the media exposure it would obtain by promoting the game. A more formal report was promised for the board’s February meeting, when the full details of the game promotion would be presented for final action by the board. The ad agency also presented an evaluation of the recent recipe contest. Although the number of entries was lower than anticipated, the cost of the project, at $42,000, was less than was expected. More than 120 newspapers and broadcast outlets used information on the contest, the agency said. And the value of the media ex posure received, if purchased at prevailing rates, would be $67,000. In addition, the recipes obtained in the contest have been developed into a recipe book which the program is now offering to promote dairy sales. Request for the booklet have exceeded ex pectations. salad, an assortment of fresh vegetables, homemade bread, assorted relishes, ham, Chicken Stoltzfus, cracker pudding, chocolate cake, homemade pies with ice cream, and coffee, tea or milk. Please mail or call your reservations no later than Tuesday, Jan. 21 to John Fidler, Pennfield Corporation, 717 Rohrerstown Road, Lancaster, PA 17604, phone, (717) 295-6746. The advisory board also ap proved a media schedule, outlining the agency’s plans for placing ads throughout the year. The schedule, it was noted, would distribute ads evenly throughout the year, to help the board maintain a constant presence in the consumer’s awareness. Meanwhile, in an abbreviated appearance following lunch, Agriculture Secretary Richard E. Grubb noted that he has several reservations about the proposed revisions in legislation defining commodity groups like the PDPP. He noted that, under his in terpretation of the bill, the department would no longer be permitted to offer promotion groups free staff time and clerical services, which last year amounted to an estimated $170,000. On the other hand, the groups would be almost wholly in dependent of the department in decision making. I ALL ALUMINUM GOOSENECK TRAILER BUILT WITH THE SAME PARTS AS THE BIG "CIRCLE B" TRAILERS. • - t 1 ARRRfIk/ . L_J ' STANDARD FEATURES • Approx. 40% Lighter Than Steel • Corrugated Aluminum Tread Floor • Full Opening Divide Gate • Full Opening Rear End Gate with V? Slide • 7’ Wide x 6’6” Inside Height • Walk-in Side Door In Stock - immediate delivery - 20’ & 24’ lengths A Wide Variety of Lengths BARRETT TRAILERS. INC. * - -*■] IX tywm. Ijir-r.... iL. 4JI v BJM s •*«*• v ** *m**' ***•■> £•*>• ~ v nwrnill i*m IpwtitmVi*■ - ; f*. Your Best Buy-Is A Barrett! Distributed By TRANS EQUIPMENT, INC. Rtc 272. P 0 Box 415, Brownstown, PA 17508 717-859 2095 The Pittsburgh “Parrot" fits Board member Mary Burkholder with a Pirates' hat during an eventful visit to the Pennsylvania Dairy Promotion Advisory Board’s meeting Wednesday in Harrisburg. Grubb also said the changes were so significant that he was not sure the federal government would consider a dairy board under the new bill to be a continuation of the PDPP, or a new program altogether MINI "B" He also said he felt the bill would be a setback for commodity groups which have a smaller budget than the PDPP. Such groups he said, would be “put out of business” by the legislation. ,~r Manutdl Hired [>y ii < Blf 1 i cWt he. i>it /fo*ttoMHito&l**'
Significant historical Pennsylvania newspapers