MAMMA
TOWSON, MD - Six Mid-
Atlantic dairy processors and
distributors received recognition
for excellence in dairy marketing
at the annual meeting of the
Middle Atlantic Milk Marketing
Area. The dairy marketers were
honored with plaques during a.
recognition luncheon held October
15 at Baltimore’s Inn Harbor
Sheraton.
Cited for superior marketing
efforts leading to increased dairy
sales were, Dick Vogel of Johanna
as Eastern president
SYRACUSE, NY - Eastern Milk
Producers Cooperative
Association, Inc., held its annual
reorganization meeting on Friday,
Oct. 18, electing officers of the
Association, as well as members of
the cooperative’s Executive
Committee.
Earl R. Forwood of Hop Bottom,
PA, was re-elected by a solid
margin to a third term as president
of the 4,100-member cooperative,
with R. LaVerne McCarty of
Forksville, PA, elected as vice
president in place of the retiring
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honors six processors
Farms, Inc., Norman Rich of Weis
Markets, Harlan Wengert of
Wengert’s Dairy, Don Zettle of
Safeway, Jeff Bilk of Frankford -
Quaker Grocery Company, and
Keith Ruby of Rutter’s Brothers
Dairy.
Richard K. Norton, manager of
MAMMA made the presentations
on behalf of the dairy farmers of
the Middle Atlantic Milk
Marketing Area. Said Norton,
“These marketers have shown an
agressive attitude toward dairv
Forwood re-elected
Robert K. Hill, Jr. Also re-elected
was Secretary George R. Fuller of
Cohocton, NY.
George J. Haddad of Bainbridge,
NY, was elected Treasurer,
replacing retiring director George
A. Stambaugh. Noel F. Davis of
Unadilla, NY, was elected
Assistant Secretary-Treasurer. All
officers will serve a one year term.
Members of the Executive
Committee were also elected at
Friday’s meeting. The Executive
Committee acts at the request of
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sales and have given our in-store
promotion programs continuous
support through the years. Their
efforts have resulted in higher
milk and dairy product sales in our
region. We are grateful for their
support and the work they have
done. We would be remiss not to
recognize their valuable con
tribution.”
MAMMA is a regional division of
the American Dairy Association.
As an ADA division, MAMMA
the President on matters requiring
immediate and emergency
decisions. Elected to one-year
terms on this committee were Leo
J. Connor of Bridport, VT; C. Lee
Greenwalt of Lawrenceville, PA;
and George J. Haddad of Bain
bridge, NY.
Eastern Milk Producers is the
largest dairy cooperative in the
Northeast, serving the needs of
member dairy farmers throughout
New York, Pennsylvania, Ver
mont, New Hampshire,»
Massachusetts, Maryland,
Delaware and New Jersey.
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Dairy Marketing
makes available to grocers in
store advertising campaigns and
training designed to boost the sale
of dairy products.
Dick Vogel, sales director of
Johanna Farms’ Dairy Center in
Fort Washington, Pa., was
recognized for his assistance in
organizing numerous dairy
department management training
seminars for A & P employees
throughout the United States.
Cited for being instrumental in
placing in-store promotion
materials in Weis Markets’ 110+
chain stores was Norman Rich,
vice president of operations for
Weis Markets, Sunbury, Pa.
Harlan Wengert, owner and
director of Wengert Dairy Farms,
Lebanon, Pa., was commended for
his strong support of Mamma’s
Fitness Campaign. Wengert has
incorporated the Fitness slogan
into the logo of their newest
product, Swiss 2 Acidophylos Milk.
Wengert has also been a supporter
of the seminar training program,
arranging for his customers to
receive the training program at his
Lebanon plant. His team of sales
managers have been instrumental
in helping MAMMA reach the 75
independent grocery stores in
Southcentral Pennsylvania.
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As Advertising Manager for
Safeway’s Washington Division,
Don Zettle has been called on by
Mamma’s merchandising staff for
many years. He has always given
the most support of any chain in
the Baltimore - Washington Metro
Area. His efficiency and readiness
to respond have made him a very
valuable asset to the marketing
efforts of the dairy farmers in the
Mid-Atlantic.
Grocery-Dairy Buyer, Jeff Bilk,
of Frankford-Quaker Grocery
Company has played a very active
role in helping MAMMA mer
chandisers coordinated in
stallation of up to five in-store
dairy product promotions each
year among his group’s 325 store
membership. Bilk also supports
the seminar program and been a
key person in MAMMA in
volvement with the Tri-State
Dairy-Deli Association’s annual
Philadelphia trade show.
Keith Ruby, sales manager for
Rutter’s Brothers Dairy, York, Pa.
was honored as an invaluable
contact because of his great
willingness to use MAMMA’s
promotion materials to enhance
the merchandising work done by
the Rutters organization for many
years.
2400 Dairy Road
Lancaster, Pa. 17601
717-898-0129