Mini-billboards get the word out big.
ADA/DC offers
mini-hillhoards to county
promotion groups
WILLIAMSPORT - In its latest
promotion effort, the American
Dairy Association and Dairy
Council is offering mini-billboardsi
to Pennsylvania county promotioni
groups. The billboards advertise
milk and are ideal for use on barns.
The signs are 6 feet by 10 feet and
made of metal. ADADC ha's of
fered the signs to county dairy
promotion groups located
throughout Pennsylvania. Groups
which make use of the signs must
provide a site which is
strategically located on a major
highway. The billboards are of
fered free of charge.
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Milk’s Got More” is the theme
used on the signs. This ties in with
the advertising theme of television
ads being purchased by both
ADADC and the National Dairy
Board. Also, it enables ADADC to
bring consumers one unified ad
message.
So far the billboards have been
placed in about 20 locations in
Pennsylvania. A limited number
are still available. Interested
groups can propose a location for
the signs by calling the American
Dairy Association and Dairy
Council at (717) 323-2552.
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ADA DC District 16 will meet
to review advertising program
WILLIAMSPORT Local
dairymen will review their portion
of the nationwide dairy advertising
program at the District 16 meeting
of the American Dairy Association
and Dairy Council on Oct. 29 at the
Whitneyville Methodist Church at
1 30 p.m. *
ADADC is the local milk
promotion agency for dairy far
mers in Pennsylvania, New York
PFA hits House’s dairy title
CAMP HILL - The head of the
Pennsylvania Farmers’
Association (PFA) has criticized
the dairy provisions of the farm
bill recently approved by the U.S.
House of Representatives.
Keith Eckel, president of the
statewide, general farm
organization which represents
over 23,300 farm families said PFA
opposes farm bill provisions for a
diversion and producer
assessment program. Eckel said,
“The dairy diversion was tried
before and did not work. At the 1985
annual meeting of our national
affiliate, the American Farm
Bureau Federation, voting
delegates adopted policy opposing
any government assessment of
dairy producers. We will be
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and New Jersey Their 1985 ad
vertising budget of $10.7 million
was used to fund promotion
programs for milk, cheese and
butter.
During the meeting a film
reviewing the history of milk
advertising will be shown. Also
included in the meeting will be an
explanation of how ADADC’s local
programs coincide with those of
working to amend the House dairy
language in the conference com
mittee; we expect to be called
after Senate farm bill action is
completed.”
Eckel said PFA favors a dairy
program which links dairy support
levels to the amount of government
surplus purchases. “Under the
House version,” Eckel said,
“dairymen will be forced to bear a
large unknown financial burden to
pay for diversion payments, a
whole herd buyout, and any
government surplus purchases
over 5 billion lbs.”
The farm bill dairy program
scheduled to be considered in the'
Senate later this month is more in
line with American Farm Bureau
and PFA policy, Eckel said.
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the National Dairy Board to bring
consumers a unified ad program.
A review of Dairy Council’s
nutrition education efforts will also
be provided. A roast beef dinner
costing $6 will proceed the
meeting.
Daniel Baker from Covington is
director of District 16, which en
compasses Potter, Tioga, Brad
ford, Sullivan and McKean
counties. All dairy producers are
invited.
For further information and
tickets contact Charles Kier at 717-
323-2552, or call ADADC’s tollfree
hotline at 800-HGT-MIIJ<
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