A3B-Lancast«r Farming, Saturday, August 3,1985
WASHINGTON - The U.S.
Department of Agriculture has
issued a final rule revising the
voluntary U.S. standards for
grades of canned tomato juice and
establishing standards for grades
of tomato juice from concentrate.
John J. Gardner, a marketing
official with USDA’s Agricultural
Marketing Service, said USDA
developed the final rule at the
request of major segments of the
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Standards set for tomato juice
tomato juice industry.
Gardner said the final rule will;
- Set separate standards for
grades of tomato juice from
concentrate.
- Modernize the format of the
standards to include definitions of
terms and easy-to-read tables.
- Remove the word “canned”
from the canned tomato juice
grade standard because other
types of processors and containers
show how to compute
heat loss from typical
greenhouse con
figurations.
The publication can
be obtained by mail at
$4 per copy from the
Cornell Distribution
Center, 7 Research
Park, Ithaca, NY 14850.
Make checks or money
orders payable to
Cornell University in
U.S. funds only.
■ * ~
jp- >
K
Armstrong
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are now being used.
- Redesignate the grade name
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with no quality change.
Dairy referendum
(Continued from Page Al)
ready to claim victory for the
infant promotions program.
Penn State ag economics
professor Blair Smith noted that 16
of the nation’s largest co-ops
already have block voted in favor
of continuing the promotional
programs.
That meant, he said, that about
92,000 of the nation’s 180,000
producers already are on record in
support of the promotional
program.
But individual producers, he
noted, can register an opposing
vote by sending in a separate
ballot. And thus today’s victory on
paper could melt away in the hot
August sun.
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Gardner said the rule will im
prove the standards and promote
orderly and efficient marketing of
tomato juice and tomato juice
from concentrate.
Although the speakers and
panelists all seemed to support the
concept of dairy promotion there
was some insecurity about the
recent evaluation of the first
several months of the current
national promotions.
In separating the results of the
current promotions from those
voluntary programs in place
before the current, mandated
activity, Smith noted that though
the combined effect was clearly
beneficial, the new promotions
may not be paying their way as an
investment.
He quickly noted, however, that
all the evidence is not in... and the
current programs, once fully
established, may prove to be very
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effective
The mixed results, he noted,
while “not terribly encouraging,”
are also “not terribly
discouraging, either.”
One important effect of the
program, he noted, is that, if the
referendum is passed, the industry
“should be able to find out, for once
(and maybe for all) whether and to
what degree advertising of dairy
products does pay.”
Smith concluded by noting that,
whatever the result of the
program, growth had occurred in
demand and consumption. And
that meant good things for the
dairy industry.
“I think if I were a dairy farmer,
I would prefer to produce for a
market that is steady or ex
panding, rather than for a market
that is steady, if not declining,”
Smith concluded.
Representatives from Federal
Order 4, the National Dairy Board,
Mid-Atlantic Milk Marketing
Association, and the Pennsylvania
Dairy Promotion Board also
presented information about their
organizations and their role in
marketing and promotional ac
tivities.
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