A34-Lancaster Farming, Saturday, May 18,1985
ADA/DC promotions
(Continued from Page Al)
ADA will randomly select the
names of several stores to check
for promotional materials. If the
store is not displaying the
materials, another entry will be
selected.
First prize in the contest is a trip
to Mexico, second prize, a
Universal gym, and third prize, a
camera. A total of 112 prizes will be
awarded.
In Pennsylvania 280 kits have
been distributed to supermarkets
and 504 kits to convenience stores,
reported Dairy Marketing
Specialist Roberta Bronson.
Shoppers will be exposed to
audio dairy advertisements
proclaiming “Enjoy more milk,
’cause milk’s got more.” The
fam.har jingle will be followed
with information on in-store
specials at the dairy case, ex
plained Michelle Martins, a dairy
marketing specialist with
ADA/DC. A similar second ad will
feature nutritional information
about milk and an explanation
about the “REAL” Seal.
“This is an opportunity to tie in
the TV and radio promotions,"
Martins said. “It reaches people
right at the point of purchase.”
The in-store audio ads offer an
Farm
Wives
Love
the NEW
Meyer’s
‘Wife- Save
Steel Bate
Throw Box!
but watch it, girls. It’s so easy to
unload everyone will want your job!
You’ll never walk more than a few steps to
unload even the last bale. Simply slide the bales
on to the conveyor and away they go l There’s no
more leaning over the elevator to straighten bales
There just isn’t room here to tell you all about
the new Meyer’s Semi-Automatic Steel Bale
Throw Box. You’ll just have to see it at your dealer.
It’s only fair to warn you that once you
have seen it, you’ll never be satisfied with
any other kind!
The best part is it’s sold at a price
you can afford!
For Your Nearest Dealer
R.J. Lee
«« Manufacturers Rep. BnSfmm.
Carlisle, Pa. 17013
717/243-3966
itunity to increase the
frequency of ADA’s message and
cost only about 65 cents per 1,000
shoppers, she continued.
ADA will track sales with a
follow-up study that will compare
dairy sales in major supermarkets
using and not using the ads.
Another form of the audio ads,
called radio doughnuts, will be
offered to dairy businesses at no
cost. These ads are similar to the
in-store promotion, but contain a
blank space for individual
businesses to insert their own
messages. ADA provides a
professional radio spot, and the
business pays for the radio time,
Martins explained.
Grocery shoppers aren’t the only
consumers ADA has targeted for
promotion: pizza lovers will see
tempting photos of pizzas prepared
with real dairy products. ADA/DC
representatives have been
pounding the pavement to per
suade pizza makers to sign a
contract to use only real cheese on
their pizzas.
In return, ADA/DC provides the
producer with materials to help
inform customers that they are
using real cheese on their pizza.
These materials include brightly
colored decals for on the door,
window or cash register, and table
tents displaying mouth-w aiding
pizza photographs.
ADA/DC has developed another
contest as incentive for pizza
makers to participate in the
program. All pizza stores that sign
into the program by June 1 will
have a chance to win one of four
drawings for 200 pounds of moz
zarella cheese.
“Our goal is to increase the
number of pizza makers enrolled
in the program from 600 to 1,000 by
year’s end,” Goslee said. So far,
they have 400 signed agreements,
with 125 pizza makers representing
151 stores entering the program for
the first time. In Pennsylvania, 25
new producers representing 40
stores have signed up.
Transit users in ADA/DC’s
marketing area will soon be seeing
;act:
PUBLIC SALE
Personal Property of Jim & Jane Claar
located IVi miles south of Queen on
Scrub Grass Road, known as Jim &
James Wagon Shed.
FRIDAY, MAY 24
12 Noon
Consisting of: Studebaker buggy good cond.,
1947 IH ton truck stake body, 1947 Olds, 4 door
sedan, 1943 Jeep, bobsled, New Idea com
busker & shredder, Syracuse hillside plow,
Oliver 40 horseplow, steel wheeled wagon,
Clipper gram cleaner, 2 pc. 6 pane poplar
comer cupboard, old cradle, cherry drop leaf
table, iron baby bed, oak hat rack, quilts and
handmade bedspreads.
This is only a partial listing.
Terms Cash or approved checks
Auctioneers-
Don Wishard-AUOOIO29L
Stanley Claycomb-AUOOOISSL
Lunch served by Church
“Here's why i se
There are other grass hei
market, but none of them
up to Dual. In field after fi
after year, I’ve watched tl.
perform. And once a grow<
Dual work in his own con
beans, or sorghum, he’s i
than likely to stay with Di
Why I
recommend
DUAL:
Collegeville
215/489-9378.
Dublin
215/249-3117
AGWA
billboaiu - and subway posters
that are nart of a new outdoor
campaign. The billboards,
developed by UDIA, display a
soccer player on a milk carton, the
‘‘REAL" Seal, and the message,
“Milk America’s Health Kick.”
ADA/DC is also working on a
promotion with the makers of Oreo
cookies. The new ads will feature a
striking visual of an Oreo dropping
into a glass of frosty milk, said
■ Excellent control of the problems like nutsedge fall pam
cum, and foxtails And it controls black nightshade in beans
■ Lasts longer to keep late grasses from spoiling harvest
■ Yield Dual delivers excellent grass control which has been
proven to be a key factor in yield studies
■ Low per acre cost Because Dual rates are measured in
pints, not quarts
Finally I support Dual because Dual’s the only one helping
to get the farmers' message to the public on network tele
vision That helps all of us
gONGERMASTING
nai iMikmdrh trißA Ltit >
Newtown
215/968-3827
Mark Ellis, an account executive
with DMM advertising. By June 4
or 5, the new Oreo ads will start
appearing on buses and subways.
Nabisco will pay the $60,000 cost of
producing the ads and ADA/DC
will purchase the media space.
By bombarding the consumer
with these ads bearing the same
message ADA/DC hopes shoppers
will buy more REAL dairy
products.
ffWXK
I I Years Of I I
I Uervicy /(
(S 3
El
• PUBLIC SALE
I THURSDAY, MAY 30,1985
lABLE REALE:
VAL
I Located in Salsbury Twp., Lancaster Co.,
I PA. 1 mile north of Rt. 340 along Rt. 897
I in village of Springville, 2V. ? story house,
I 2 story barn. 5 bedrooms and full bath
* 2nd floor. Ist floor consists of kitchen
• and dining area - living room - laundry,
• partial bath, closed in porch. 2 story barn
* with stables fore bay etc., 2 car garage
1 and work shop. One and one fourth acre
J lot.
J 10% down sale day final settlement on
J or before July 1.
I Owners
ISSAC & LA VINA BEILER
Auct. Steve
Steve Jr. Petersheim
AU001349L
717-786-4624
I
Clover Leaf, Inc.
215/536-4252
7:00 PM
TATE
Shelly
215/256-8731