Farmers are in for a tough time in 1965 as they struggle to increase profits in a period of stagnating demand, high interest rates and low prices. But the stage is being set for U.S. agriculture to become more efficient and competitive as new export policies, a new farm bill and a change in the focus of research enable demand for U.S. ag products to grow and allow U.S. farmers to become more productive. In a series of interviews in Soybean Update, the weekly marketing newsletter of the American Soybean Association, BEST BUY of the YEAR • 6" Steel Main Beam • 2" Vertical Tubing Drilled so that the 1" Horizontal tubing extends Full Length of Wagon • Double Welds give added Strength and Greater Structural design • Lighter Weight with this Design • Front-Side and Rear Loading and Unloading • 2”x8" Flopring and 2”x6” Cross Beams - All Pressure Treated Lumber - 30 Year Guarantee • Available in 8 ft. High and 8 ft. wide and 16,18 and 21 ft. lengths • ALSO Available in “Do-lt Yourself Kits” FOR FURTHER INFORMATION. CALL YOUR LOCAL DEALER: i nnrru ACE'JURISTA, INC. nuiunrnpnnnfi nnia LOST CREEK Tunkhannock pa CHAMBERSBURG FARM IMPLEMENT 717/836-2610 SUPPLY Oakland Mill, PA Chambersburg, PA 717-463-2161 A B C- GROFF 717-264-3533 New Holland, PA 717-397-4271 VALLEY IMPLEMENT WALTER G. COALE, INC. OXFORD GREENLINE, SALES Churchville, MD INC. Harrisonburg, VA 301-734-7722 Oxford, PA 707-434-9961 215-932-2753 KELLER BROS. Lebanon, PA MaROSE FARM 717-949-6501 NORTHEAST SERVICE DISTRIBUTING Greencastle, PA OUNKLE ft 6REI6 West Clifford, Pa. 717-597-3138 Mill Hall, PA 717-222-9020 717-726-3115 Manufactured By COUNTY LINE WELDING, INC. R.D. #2, Box 8 Newburg, Pa. 17240 717-423-6794 Expert says U.S. Ag must be efficient, competitive people representing different sectors of the agricultural com munity gave their attitudes and expectations about U.S. agriculture in the coming year. The major challenge for U.S. agribusiness in 1905 is to become more competitive in the world market, says Don Leavenworth, vice president of the oilseed processing group for Cargill, Inc. “All agriculture needs to focus on efforts to reduce the cost of production, to improve the ef ficiency of processing and han dling and to improve the price competitiveness of U.S. farm products,” says the Cargill executive. U.S. agriculture needs to change from the “passive mind frame” of being a residual supplier to the aggressive role of a “preferred supplier,” stresses Leavenworth. U.S. farm policy must be con sistent with a competitive world market situation. Rebuilding markets is not an easy task, Leavenworth notes. Lower prices might be necessary to gain back markets, but the end result will be a stronger U.S. ag system. Farmers must operate their farms as a business as well as a production unit, says Porter Robinson, vice president of agribusiness lending for the Union Planters National Bank of Memphis. Lending institutions need to understand their role in helping farmers become better businessmen, and banks should work with farmers as financial planners and counselors, he says. Lancaster Farming, Saturday, March 16,1965-E9 Banks should encourage a thorough investigation of all marketing alternatives to protect farmers from market volatility and reduce the farmer’s risks, Robinson says. Farmers should become familiar with hedging techniques and the opportunities that ag options offer. Another big challenge for U.S. farmers will be to successfully manage finances during a period of high interest rates and low prices, says John Campbell, University of Illinois dean of agriculture. The University of Illinois is looking at the “systems ‘ Market-oriented 9 policy “This would lower wholesale and retail prices and boost per capita consumption, encouraging broiler output to expand faster than it might under current conditions,” Vaughn says. For U.S. agriculture as a whole, unfortunately, even the transition to a market-oriented policy might reduce net farm income as much as 30 percent below recent distress Woi« hofore improvement would Two Great Alfalfas 526 531 Ask your Pioneer salesman about the alfalfa variety that’s right for your farm. /ggyPIONEER. V J BRAND-ALFALFA SEED PIONEER HI-BRED INTERNATIONAL, INC., EASTERN DIVISION. TIPTON. INDIANA 46072 The Limitation of Warranty and remedy appearing on the label is part of the terms of sale. Pioneer is a brand name; numbers identify varieties. ’’’Registered trademark of Pioneer Hi-Bred International, Inc., Des Moines, lowa, U.S.A. approach to agricultural research.” Using this system, all aspects of farming are studied - including financing, planting and marketing - and then the very best management practices are applied in all these areas. Campbell stresses the continued need of production research at the university level, saying that “one of the reasons U.S. agriculture is so successful is because U.S. farmers are so efficient and productive. Plus, if the United States doesn’t keep on with production research, other countries will pass us by.” (Continued from Page E 8) begin, he concludes. “In the short run, land values would continue to fall. The advantage to government would be the reduction of direct farm program costs by perhaps 80 percent. Thus, the issue becomes: Should American farmers be asked to adjust to a total market orien tation? And, if so, what’s the fairest way to make the tran sition?” Yields, winter-hardiness and Bacterial Wilt tolerance are excellent. High tolerance to anthracnose. Very fast recovery after harvest V f , PIONEER. BRAND I H I I