CHICAGO - Geldermann
Peavey now offers producers a
written marketing plan as part of
its Farm Marketing Program. The
Program, directed by Bill Zielinski
and Bill Mullins, former president
of the National Com Growers
Association, is designed to help
farmers make more money
through better marketing.
“Our first objective is to make
LEWISTOWN - Heading the
1984 list of top DHIA herdsmen in
Mifflin County were two Belleville
dairy families. Percy S. and R.
Glenn Yoder achieved the highest
butterfat record, while Paul J.
Zook topped the county milk
records for the 62nd testing year
ending September 30th.
The Yoder herd produced 771
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Geldermann Peavey offers written marketing plan
the producer more profitable,”
Mullins said. “To be more
profitable, the producer needs a
written marketing plan. He needs
to spend more effort in developing
his price objectives, in deciding
how he’s going to achieve these
objectives. Most producers don’t
have a written plan. They haven’t
taken the time to sit down and
develop how they’re going to go
about doing their marketing, and
Mifflin DHIA completes 62nd year
pounds of butterfat with a 19123 lb.
milk record. Other dairymen
surpassing the 700 lb. fat mark
were: John A. Peachey, Mill
Creek; Paul J. Zook, Belleville;
Charles L. Forgy, McVeytown;
James G. Laughlin, Lewistown;
Sylvanus S. Peachey, Belleville;
James L. Hostetter, McVeytown;
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what tools they’re going to use to
accomplish their goals.”
Developing a thorough, precise
written marketing plan is the first
step of the Farm Marketing
Program. Geldermann Peavy will
work with the producer to deter
mine price objectives, break-even
cost of production, risk-bearing
ability, cash flow needs and what
action to take if prices don’t reach
his goall This eliminates a
Louis S. Peachey Jr., Belleville;
Bradstead Farm, Lewistown;
Russel L. Kline, McVeytown; and
Byler Brothers, Belleville.
The highest milk record in the
county, set by Paul Zook, was
20,705 pounds. Only one other
dairyman, John Peachey had a
herd record exceeding 20,000
pounds.
Also from the Peachey herd
came the cow with the highest
lifetime milk record. A Holstein
named Molly produced 279,518 lbs.
of milk and 9,506 lbs. of fat in 13
lactations. Fourteen Mifflin
County cows finished their lifetime
records with over 200,000 lbs. of
milk.
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common problem - there’s no need
to make an emotional decision
under pressure. Geldermann
Peavy then will write and deliver
the finished marketing plan to the
farmer.
Geldermann Peavey suggests
the farmer divide his production
into segments, assigning each to
an independent market advisor
(perhaps keeping one segment to
market himself.) Then Gelder-
The high lifetime butterfat
record was achieved by Kitten, a
Holstein from the Fred C. Myers
herd, Lewistown. She produced
9,795 lbs. of fat and 224,270 lbs. of
milk in 13 lactations.
The county averages on 101
whole-year DHIA herds for the
1984 testing year were 16,474 lbs.
milk and 617 lbs. butterfat on 5434
cows.
Officers of the Mifflin County
DHIA board of directors include:
G. Sheldon Peachey, president;
Frank Hartzler, vice president;
and Paul H. Yoder, secretary.
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maim Peavey will monitor,
execute and account for the far
mer’s program. (Currently
Geldermann Peavey used 8 ad
visory services, monitoring each
daily).
With a written marketing plan,
at the end of the year, the fanner
knows exactly how his program
has performed. The results for
current Program customers have
been good. “Every account this
year made a profit in the futures
market,” Zielinski said.
“A written marketing plan
provides discipline for the
producer,” said Mullins. “The
Farm Marketing Program is a
service offering efficiency and a
system to help the producer im
prove profits.” With Geldermann
Peavey’s new program, Zielinski
said, farmers “can walk out of the
house each day and know their
marketing is in order.”
For more information about
developing a written marketing
plan and tailoring the Farm
Marketing Program to their
operation, farmers can call Bill
Mullins or Bill Zielinski at (312)
322-6700. Outside of Illinois, call 1-
800-251-6109.
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