AIS-Uncaster Fanning, Saturday, December 15,1984
More sports stars convey milk message
TOWSON, Md. - Milk growth
posters featuring sports celebrities
are conveying a very personalized
message to area children about the
importance of health, fitness and
drinking milk. Baseball greats, Cal
Ripken, Jr. and Mike Schmidt
popularized the growth poster as
an advertising medium last
summer when they appeared on
the first posters. The growth
posters feature,a life-size picture
of a sports star drinking a carton of
milk and telling the reader to drink
their and see how they measure up.
A scale along the side of the poster
allows a person to measure and
chart their growth.
The Advertising and Promotion
Agency of the Middle Atlantic Milk
Marketing Area, MAMMA,
produces the posters and has
extended their use based on their
popularity. Posters.of NHL hockey
players, Dave Poulin and Scott
Stevens, have already been
distributed to fans in the
Philadelphia and Washington, D.C.
markets. A third poster promotion
for the winter season is planned
later this month, when posters of
Baltimore Blast soccer player
Dave Mac Williams will be
distributed.
Philadelphia Flyers, Captain
Dave Poulin, was the subject of the
first growth poster promotion of
the winter senes. Over 7200 Poulin
posters were given away to fans at
the December 1, Flyers vs.
Penguins hockey game held at the
Philadelphia Spectrum. As part of
the day’s promotion, Poulin was
recognized for leadership in en
couraging others to stay fit and
drink milk. MAMMA Director,
Robert Winner of Moorestown,
N.J. and Montgomery County
Dairy Princess Kitty Kopistecki
presented Poulin with a silver milk
pitcher prior to the game’s start.
Poulin was selected by MAMMA
for the poster because he was
achieved both academic and
atheletic excellence, and includes
milk and dairy products in his diet.
Poulin is an attractive 5’11” and
180 pounds. He graduated from
Notre Dame in 1982, where in his
four years playing hockey he
became the sth All Time leading
scorer in Fighting Irish history. As
a Flyer, Dave is currently in his
second season. In his rookie season
(83’) Dave established a club
record for points by a Rookie.
On December 9 Scott Stevens,
Washington Capital’s leading
defenseman, was the subject of a
promotion at the Capital Centre.
Fans 16-years-old and younger
received the Stevens as the entered
the Caps vs. Red Wings game.
Scott was recognized prior to the
game by MAMMA Chairman,
David Weitzer and Maryland
Dairy Princess Tarra Woodifield.
The Caps went on to shut out the
Detroit Red Wings 4 to 0. Stevens,
who played inspired hockey,
scored one of the goals and was
named player of the game by the
sports writers.
Baltimore Blast Captain, Dave
Mac Williams will be featured on
posters distributed at the
December 21, Blast vs. Las Vegas
Apply by January 5 to receive Jersey calf
EVERETT Through the
generosity of Frederick Farms,
Bedford, a Jersey calf will be given
to a deserving youth between the
ages of 8 and 21. The calf must be
used as a 4-H or FF A project
Anyone who is Interested in
receiving the calf should send in an
application which includes «
paragraph or two about why he or
she wants the calf and aboet Us or
her previous experience wtttdaWß
Pepper and Wayne Armacost have chosen to be personally
involved in milk promotion because they see the affect that
advertising has on their own children, Page and Wayne, Jr.
On Dec. 21 Wayne will take part in a milk promotion at the
Baltimore Blast soccer game.
Philadelphia Flyers
Captain Dave Poulin is
presented with a silver milk
pitcher by Montgomery
County Dairy Princess, Kitty
Kopistecki.
game to be held at the Baltimore
Civic Center. Mac Williams was
born in Philadelphia and was the
top American-born scorer in the
Major Indoor Soccer League last
season. Wayne Armacost who is a
director for MAMMA and a
dairyman in Baltimore County will
be part of the Blast’s pre-game
activities and will have the honor
of starting the game by kicking out
the first ball to Mac Williams.
Armacost enjoys being personally
involved in promoting his product.
Along with his wife, Pepper, his
parents, Ray and Ellen, and
brothers Franklin and John, Ar
macost hosts hundreds of school
children to the family’s Hickory
Hill dairy farm each year.
“We enjoy promoting our own
product,” related Armacost. “We
can see the direct benefits from
this one to one contact. I think our
commitment stems from our own
personal belief that milk is good
for you.”
“We can see from our own
children, Wayne who is six, and
animals.
Applicants should also include
how many Jersey or other dairy
calves he or she owns and a
description of the facilities that
would be used to care for the calf
and the plans for the heifer after
riie freshens. An estimate of what
it costs to raise a heifer for one
year should also be submitted with
the application.
i «
Baltimore Blast Captain
Dave Mac Williams is en
couraging children to
develop good health habits in
this poster produced by
MAMMA.
Page who is four, that advertising
has a strong influence on children.
So many ads are directed to adults,
but they are still viewed by
children and have an effect on
them. That’s why we think it’s so
critical to gear our ads toward
developing good health habits.
What better way to promote the
health benefits of milk than to have
endorsements by atheletes like
Mac Williams who childrens and
adults respect.”
"All the sports celebrities
selected by MAMMA had to pass
strong qualifying guidelines to be
able to appear as representatives
for the milk,” said Norton.
"Synonymous with milk, they had
to be the picture of good health,
fitness and a top quality product.”
A parent must sign the com
pleted application, and a letter of
reference from a 4-H advisor,
county agent, or FF A advisor must
be attached.
Send applications to: Lori
Sollenberger, Rte. 3, Box 390 E,
Everett, PA 15537. Or call (114)
6524677 for additional information.
Applications must be received by
January 5, IMS-
P
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1 5
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See your nearest 1
HOLLAND
Dealer for Dependable
Equipment and Dependable
Service:
Alexandria, PA
Clapper Farm
Equipment
Star Route
814-669-4465
Annville, PA
B H M Farm
Equipment, Inc
R D 1
717-867 2211
Beavertown, PA
B&R Farm
Equipment, Inc
RD 1, 80x217A
717-658-7024
Belleville, Pa.
IvanJ Zook
Farm Equipment
Belleville, Pa
717-935-2948
Carlisle, PA
Paul Shovers, Inc
35 East Willow Street
717-243-2686
Chambersburg. PA
Clugston
Implement, Inc
RD 1
717-263-4103
Oavidsburg, PA
George N Gross, Inc
R D 2, Dover, PA
717-292-1673
Elizabethtown, PA
Messickfarm
Equipment, Inc
Rt 283 - Rheem's Exit
717-367-1319
Everett, PA
C Paul Ford & Son
RD 1
814-652-2051
Gettysburg, PA
Ymgling Implements
RD 9
717-359-4848
Greencastte, PA
Meyers
Implement’s Inc
400 N Antrim Way
P 0 Box 97
717-597-2176
Grove City, PA
McDowell Farm
Implement Co
Rt 173 North
814-786-7955
Halifax, PA
Sweigard Bros
RD 3, Box 13
717-896-3414
Hamburg, PA
Shartlesville
Farm Service
RD 1, Box 1392
215-488-1025
Honey Brook, PA
Dependable Motor Co
East Mam Street
215-273-3131
215-273-3737
Honey Grove, PA
Norman 0. Clark
& Son, Inc.
Honey Grove, PA
717-734-3682
HughesvMe.PA
Farnsworth Farm
Supplies, lac.
103 Cemetery Street
717-584-2106
Lancaster, PA
L.M. Brubaker, Inc.,
350 Strasburg Pike
717-397-5179
Lib—an. PA
Kekerßroe.
Tractor Co.
6m #O5
Lititz, PA
Roy A Brubaker
700 Woodcrest Av
717-626-7766
Loysville, PA
Paul Shovers, Inc
Loysville, PA
717-789-3117
Lynnport, PA
Kermit K Kistler, Inc
Lynnport, PA
215 298-2011
Martmsburg, PA
Forshey’s, Inc
110 Forshey St'
814-793-3791
Mill Hall. PA
Paul A Dotterer
RD 1
717-726-3471
New Holland, PA
ABC Groff, Inc
110 South Railroad
717-354-4191
New Park, PA
M&R Equipment Inc
PO Box 16
717-993-2511
Oley, PA
C J Wonsidler Bros
R D 2
215-987 6257
Pitman, PA
Marlin W Schreffler
Pitman, PA
717-648-1120
Quakertown, PA
C J Wonsidler Bros
RD 1
215-536-1935
Quarryville, PA
C E. Wiley & Sop, Inc
101 Sbuth Lime Street
717-786-2895
Ringtown, PA
Rmgtown Farm
Equipment
Ringtown, PA
717-889-3184
Silverdale, PA
I G Sales
Box 149
215-257-5135
Tamaqua, PA
Charles S Snyder, Inc
RD 3
717-386-5945
Troy, PA
Warner Tractor
& Equipment, Inc
Troy, PA
717 297 2141
West Chester, PA
M S Yearsley & Son
114-116 East
Market Street
215-696-2990
West Grove, PA
S.G Lewis & Son, Inc
RD 2, Box 66
215-869-2214
Churchvitle, MD
Walter G. Coale, Inc.
2849-53
Churchville Rd.
301-734-7722
Rising Sun, MO
Ag. Ind.
Equipment Co, Inc
1207 Telegraph Rd
301-398-6132
301-658-5568
215-869-3542
Washington, NJ
Frank Rymon & Sons
201-689-1464
Woodstown, NJ
Owen Supply Co.
Broad Street &
East Avenue
„ 609-769-0308