Phil Wagner, right, Franklin County Extension dairy agent, organized the milk
marketing update. Here he discusses the program with dairyman. Cliff Hawbaker.
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Milk Marketing Update
(Continued from Page Al 7)
referendum for continuation of the
program.
When questioned about the
chances of the referendum
passing, Eckel did admit that a
number of variables were at play,
including the possible April and
July reductions in the support
price. “I’m sure the impact the
national dairy promotion board
will be able to show by the
referendum will have a great ef
fect,” he said. “We have never
seen this ambitious a program.”
The decreasing consumption of
milk and dairy products over the
years, claimed Eckel, is due to the
farmers not being actively in
volved in selling and marketing the
product. The nationally organized
promotion program, he continued,
will aggressively begin the job ot
retaking our share of beverage
consumption.
But both Eckel and marketing
specialist Tom Jurchak warned
the dairy farmers to look carefully
at the variables that are currently
taking place in the market
situation.
Consumption has increased four
percent this year, and it would be
easy to credit the promotion
programs for the upswing. But
remember, said Eckel, that such
factors as the improveid economy
and the relative good buy that
dairy products are today may be
the real causes of consumers’
buying behavior.
Jurchaks’ comments too,
cautioned the farmers about
‘getting the wrong signals” from
the recent increase in demand for
milk. While handlers may be
knocking on your bam door and
crying for more milk now, said
Jurchak, no one knows what lies
ahead.
He cited three main variables
that depend on each other and will
be determining factors in future
milk prices: the results of the
diversion program, the success of
the national advertising and
promotion program, and the
support price adjustments.
"I don’t think we can avoid the 50
cent adjustment in April,” said
Jurchak. But predicting what
happens after that is less certain.
“We’re on the right track,
bringing everything to bear that
we can,” commented Jurchak in
reference to the variety of avenues
that are being pursued to aid the
ailing dairy industry. But it seems
that dairy farmers will need to
gear up for uncertain economic
times in 1985.
Dam and
daughter
top
Dreamstreet
Production
Sale
LANCASTER - The auc
tioneer’s gavel dropped at $7500 for
the top-selling Dreamstreet
Holstein on Thursday, Nov. 29.
Nearly one hundred cows and
heifers with the Dreamstreet
prefix were put up for sale during
the Dreamstreet Production Sale
at the Guernsey Pavilion, Lan
caster.
John Merryman, Sparks, Md.,
purchased the high-selling cow,
Dreamstreet M Boot-Nick Maxine.
The three-year-old is out of
Dreamstreet M Apache Maxi, an
EX-92, 2E cow with an 18,550 lb.
milk record.
And it was the Maxi cow who
brought the second highest bid of
the sale. A fourth generation ex
cellent, she was purchased by
George Morgan, Walton, N.Y., for
16,400.
The sale average on 102 head of
cows and heifers was $1,447. Prior
to the sale auctioneer Dave Rama
described the offerings as “a good
honest group of cattle.” Bidders
had opportunities to select animals
from some of the strongest sires in
the Holstein breed Total receipts
were $154,550.
Manager of the sale was The