VOL. 30 No. 5
Pa. Dairy Board adds
promotion activities
BY WENDY WEHR
HARRISBURG - From Burma
Shave to Tastykakes, beauty
queens to milk truck decals the
Pa. Dairy Promotion Program is
pursuing every,-avenue imaginable
to increase the consumption of
milk across the state. These and
other promotional ploys were
approved at the sparsely attended
meeting of the Pa. Dairy
Promotion , Advisory Board
Thursday in Harrisburg.
The meeting got off to a slow
stan with only six members in
attendence. In order to convene a
quorum and conduct business it
was finally decided to put through
a conference call to at least three
additional members. Motions were
drafted in advance and voting took
place via long distance.
" While the snow and rain ap
parently kept the majority of
members away, those who shovflifLt
'up in Harrisburg arrived from
many parts of the state. Board
members who participated in
person were: Donald Duncan,
Ernest Miller, Carol Sanders,
Elder Vogel, Byron Sollenberger,
and Richan) Shellenberger.
Action of the board included
designating 1 $30,000 for printing
milk truck decals, $lO,OOO for
plastic beverage glasses bearing
the Pa. prdmotion program logo,
and about $5,000 for a senes of milk
promotion signs fashioned after
the old Burma Shave ad
vertisements that appeared along
the nation’s highways.
The promotion board’s income to
date is more than $BOO,OOO.
Interest by the milk haulers and
promotional value prompted the
milk truck decal action. Both the
"Make It Milk” and the Pa. dairy
promotion logo will be printed and
made available for milk tank
trucks. The $30,000 will cover the
cost for 200 trucks and milk
PRV meeting set Friday
LANCASTER - A public meeting to review optional recom
mendations for a pseudorabies eradication and control program
will be held at 1 p.m. Friday in the basement of the Lancaster Farm
and Home Center.
Recommendations for a PRV program drawn up by a swine
industry committee will be reviewed at the session. Additional
suggestions concerning eradication and control will also be
received from interested persons and groups at the session.
Following the public session, the draft of a PRV program will be
submitted to the Pa. Livestock Association Animal Health Ad
visory Committee for further review. Eventually, it will be sub
mitted to the Bureau of Animal Industry of the Pa. Department of
Agriculture.
Participating in the Friday session will be Dr. George Reran, of
the lowa State Veterinary School, who is involved in the PRV pilot
project in that state. His expenses to attend are being paid by the
National Pork Producers Council.
Optional recommendations to be reviewed Friday will include
those of the industry committee which was formed as part of the
compromise with the state in which a moratorium was placed on
forced depopulation until May 1. This committee includes pork
producers, representatives of packers, markets and Extention, as
well as veterinarians.
Anyone with interest in the PRV program is invited to the Friday
session.
050016192240 COM
periodicals division
Four Sections
haulers will be expected to pick up
one third of the cost.
The board members also ap
proved a joint advertising venture
with the makers of Tastykakes.
The Pa. Dairy Promotion Board
will sponsor side panel ad
vertisements on milk cartons,
while Tastykake will sponsor
point-of-sale advertising and
redeem coupons on a special
promotion that pairs up milk and
Tastykakes.
The promotion will combine milk
and Tastykakes, two all-natural,
complementary products that
have the same target consumer.
During the campaign the, con
sumer will be required to purchase
three cartons of milk and one
Tastykake family pack, and cut
out and send in proofs of purchase
from the items to receive a coupon
for half-off on his next purchase of
i»Ta«S*ikes.
In other action, the board af
firmed HBM/Creamer’s recom
mendation to use Gina Major, the
reigning Miss Pennsylvania, in a
series of television and print ad
vertisements. The focus of the
Major campaign will be the good
taste of milk, the “real” beverage.
During the meeting, Stan
Muschweck, Creamer’s account
representative, presented an
update on the preliminary findings
from the $56,000 marketing
analysis that was approved by the
board last inonth. From initial
interviews with several focus
groups who different attitudes
about milk, varied questions arose,
explained Muschweck.
Concerns about nutrition were
expressed in the interviews, but
also such factors as resentment
over having to drink milk as a
youngster and the social ac
ceptability of drinking milk in
(Turn to Page A 37)
Lancaster Farming, Saturday, December 8,1984
Awards are presented to DHIA producers and supervisors alike on Tuesday and Wed
nesday at the Annual Red Rose DHIA meetings. Here Lancaster DHIA members with
high milk herds display their awards. From left, Kenneth and Thelma Garber, Guernsey:
John and Susan Howard; Holstein; and Kerry Boyd, Brown Swiss.
Lancaster DHIA holds meeting
BY WENDY WEHR
and
SALLY BAIR
LANCASTER - While Red Rose
DHIA completed another suc
cessful year, with many awards
for superior supervisors and
outstanding herd averages, the
larger economic picture does not
look so bright for area dairymen.
2 calves help launch
Remshurg Memorial Fund
LANCASTER - Kids and calves
were as much a part of the life of A
Doty Remsburg, of Jefferson, Md.,
as were dispersals and pedigrees.
And quite possibly they per
sonally may have been a larger
part.
As he traveled widely m the cow
selling business throughout a six
state area, he spent as much time
and effort on promoting and
supporting farm youth activities as
he did at sales and getting ready
for them
Denny and Helen Remsburg hold two calves that were sold
and resold numerous times on Thursday to raise money for
the A. Doty Remsburg Memorial Fund, which will be used for
the benefit of farm youth.
Highs and lows for dairy industry
At the Red Rose Annual DHIA
Meeting, held Dec. 4 and 5, dairy
extension agent Glenn Shirk
reminded the dairy families that
they’ll need to “work smarter, not
harder” in 1985.
Although area production
changed very little from 1983 to
1984, pointed out Shirk, return over
feed costs dropped a dramatic $2OO
About 08,000 raised
On Thursday at the Guernsey
Pavilion in Lancaster, two calves
and a lot of friends and admirers of
Doty and his youth work helped
kick off a Memorial Fund that will
help a lot of farm youth in coming
years, particularly those who take
part in dairy cattle judging.
John B Merryman, in ex
plaining the purpose of the
Memorial Fund, cited Doty ' as a
great one to help young people
(Turn to PageA37)
$7.50 per Year
per cow. For a Bft-cow herd, this
amounts to a nearly $12,000 cut in
income per year.
"You can be appreciative and
thankful that you are in a family
business,” said Shirk, “but today
you must be a united family of
dairymen who work together in a
united way toward common
goals."
He also reminded the DHIA
members of the value of using
their records. He particularly
noted the deficiencies that were
showing up for genetic im
provement.
Of all the Lancaster County cows
on test with sires identified,
reported Shirk, the average
predicted difference for milk was
zero. And nearly 35 percent of the
cows on test were not even iden
tified by sire
(Turn to Page A3B)
Farm Show Issue
HARRISBURG - Don’t
look now but the Pa. Farm
Show is creeping up fast.
In a little over a month, the
Farm Show Complex will be a
beehive of activity as a record
number of commercial
exhibitors and livestock
exhibitors rub elbows with the
thousands of daily visitors.
Lancaster Farming’s An
nual Farm Show Issue will be
published Saturday, Jan. 12.
Activities get underway the
next day and continue until
Friday, Jan. 18.
Advertising deadline for the
Farm Show Issue is Friday,
Dec. 28. News deadline is
Monday, Jan. 7.
Contact LANCASTER
FARMING, P.O. Box 366,
Lititz, Pa. 17543 or call (717)
626-1164 or (717) 394-3047.