Dl2-UncMt«r Farming, Saturday Novtmbar 24,1984
Sperry
NEW HOLLAND - A kit of
ready-to-use advertisements
promoting milk as an important
part of the family diet has been
created and distributed by Sperry
New Holland for use in community
relations advertising by agri
businessmen and dairymen.
The ads are designed to be used
in high school athletic programs,
playbills, special events programs,
and other community activity
publications local business people
are usually asked to advertise in.
“Thousands of activities are
staged each year by schools, youth
groups, churches, county fair
exhibitors, and other community
organizations. And local
businesses are always approached
to take ads in printed materials
published for these events,” says
Mark Branstetter, Public
Relations Manager at Sperry New
Holland.
What often results, he points out,
is that the business advertiser buys
some space and simply lists the
name of the business. “Com-
ATTENTION DAIRYMEN
#••••••••••••••••«*<••<•••*****(*******************••••••••••
STOP LOSING COWS
A LITTLE MONEY NOW
FOR GROOVING CAN
SAVE LOTS OF MONEY LATER
The TMI "EDGE" provides dean, straight grooves
in feed alleys, freestaHs, holding lots and comers for
improved traction, heat detection and drainage and
the reduction of broken bones and splitting.
Group rates available!
TRACTION
MASTERS, INC.
Merle Becker Dari M. Packard
224 S. Market St. 1514 Hollins St.
Ephrata. PA 17522 Baltimore. MD 21223
(717)738-1359 (301)945-7313
New Holland offers milk ad kit
pliments of a friend” is a common
but rather ineffectual message
used in such community relations
ads.
“ Our milk promotion ad kit is
being supplied to Sperry New
Holland farm equipment dealers,
and is offered at cost to any
business that wants to send in for
it. The kit makes it possible to
deliver to milk consumers
thousands of “drink more milk”
messages - at virtually no added
expense to the community events
supporter.” Branstetter says.
Sperry New Holland has put into
its milk promotion kit ads designed
to stand out in community special
events program folders and
publications, according to Bran
stetter. He adds that such
publications are usually printed
inexpensively in black-and-white,
and that the cartoons and
humorous line illustrations in the
milk promotion ads increase
message impact on the reader.
Branstetter reports that a
number of studies have shown that
CALL OR WRITE:
promotion of milk as a healthful
beverage stimulates milk con
sumption. But, most milk
promotion is done at national or
regional levels, with little being
done at the local level.
“These ads make it easy for
STEEL CULVERT PIPE
An Additional 1 % DISCOUNT is offered
if paid by Cash Money or Certified Check
Over Forty Years of Reliable Service HOURS:
Fuel Oil, Gasoline, and Coal Mon.-Fri.: 8 AM - 4 PM
111 E. State Street. Quarryville, PA 17566 Sat.: 9AM -12 PM
Phone: 717786-2166
local agri-business people who
depend on the dairyman to help
create and enhance awareness
that milk is good food. Because
many businesses and individuals
already invest in community
activities support, simultaneously
EIEJSSF^
Used carbon steel storage tanks which we
have removed the end (heads). Lifting lugs
attached. No coating. These tank shells make an inexpensive, quick and
strong bridge. Tank shells buried with 3 feet, of ground cover can
support 80,000 lbs.
Diameter Weight/ Thickness Lengths Price, F. 0.8
Inches Lbs. Inches InStock Quarryville
(Approx.) (Approx.)
64 1615 .167(7ga.) 12 -0" *loo to 2oo
64 2312 .167(7ga.) 17-11" *2OO to 300
64 3010 .167 (7 ga.) 23 -10" *3OO to 400
80 .240 (Vi") 37’- 0" *650
96 4280 .240 (Vi") 13 -7" *3OO to 360
96 4723 .240 (‘/i") 16 -0" *360 to 420
96 6075 .240 (Vi") 21- 4" *4BO to 560
96 7425 .240 (Vi") 26 -8" *6OO to 700
120 7700 .240 (Vi") 20’- 3" *7OO
120 .240 (Vi") 24’- 8” *9OO
126 .240 (Vi") 20’- 4" *BOO
CONCRETE CULVERT PIPE
Factory Seconds, interlocking. Inner core consists of heavy
steel pipe encased in concrete.
Weight/
Lbs. per ft.
(Approx.)
Diameter
Inches
(ID)
430
HOWARD E. GROFF CO.
.** %
Lengths
InStock
Thickness
Inches
(Approx.)
2’ thru 11*
delivering an important messap!
about milk can extend their'
promotion dollars by doing
goodwill work and supporting the
consumption of milk,” explains
Branstetter.
Dairymen and others who want
to obtain a kit can do so by sending
a check for $2 made to the ordergf
Sperry New Holland. The addregg
is: Milk Promotion Kit (M.S. 215),
Sperry New Holland, New Holland
PA 17557.
oStlean
MM
'V>ri
iySmmSm
iv«*v m*>.
* * Ht"
' v *S%
* V f
*£ f
Price, F. 0.8
Quarryville
•IS/Ft.