Lancaster farming. (Lancaster, Pa., etc.) 1955-current, November 03, 1984, Image 1

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    VOL 29 No. 52
What a difference a year makes
difference a year makes.
At last year’s Lancaster County
Poultry Association banquet, AI
was just dawning.
Then, poultry association
members apprehensively listened
as Dr. Max Van Buskirk Jr., of
PDA, gave them their first real
introduction to the disease that
was yet to strike most of their
Milk haulers air gripes
about deliveries to LeHi
Staff Correspondent
Milk Haulers met recently to
discuss problems and suggest
changes in the delivering and
unloading of milk at the various
plants in this area. The
dissatisfaction that has been
growing for quite some time with
the unloading process, and with the
management at the plants was
aired at the meeting.
Held at the Holiday Inn, Grant
ville, on Oct. 11, the session in
cluded milk haulers from nor
thern, central, and eastern Penn
sylvania, as well as Maryland.
The policies set by LeHi Valley
Farmers and Atlantic Processing,
Milk toast at Dairymen Middle Atlantic Division meeting is
offered by, from the left, State Comptroller Louis Goldstein,
Md. State Dairy Princess Tara Woodfield, and division
president Fred Butler.
Four Sections
On Thursday, some 300 members
of the association gathered for this
year’s banquet amidst an entirely
different atmosphere. AI was
behind them.
Last year, they were facing an
unknown - the depths of which
noone really could fathom.
This week, the unknown had not
only been faced but essentially
And, the 50th anniversary
banquet amounted to a real Golden
One for the association.
“We’re 95 to 98 percent back,”
Jay Irwin, county extension
director, reported.
“And all in less than a year when
everyone was saying it would take
at least three years.”
“It was your strength of
character, courage and concern
that you showed for the whole
poultry industry.”
Many personal tributes were
also made to the association
boards members and others, such
as Dr.'Robert Eckroad, of New
Bolton Center
Jn a brief business meetuig, the
association elected some directors
and a couple of
replacement appointments.
Named to the board were Marlin
Inc. came under the most
discussion. Because of the con
tinual growth of these two
organizations, larger volumes of
mUk have to be hauled over longer
distances and to several locations.
In spite of this growth, no changes
have been made at any of the
plants to handle the larger
volumes of milk, in addition to the
increased traffic and longer
waiting times.
The larger volumes of spring
water, orange juice, and cream
also add to the problems and
congestion at these plants, haulers
there was discussion on
rewriting the rate structure for
(Turn to Page A 35)
Lancaster Farming, Saturday, November 3,1984
R. Hershey, president; Timothy
Hoober, R 3 New Holland; Galen
Martin, R 2 Mount Joy; and Wilmer
Yost, Lancaster. Clair Eberly,
East Earl, was named to the board
to replace Vicky Wass-Steinhauer,
who has resigned. Jay Esbenshade
was appointed treasurer,
replacing Stanley Musselman, who
is stepping down after seven years.
He was presented a clock for his
years of service to the association.
Gwen Yoder, County Poultry
Queen, gave a report of her ac
tivities and plans for promotions in
the future. Also present at the
banquet was Margaret Herr,
alternate queen.
Andy Hansen, who headed up the
AI Task Force, summed up the two
main lessons of AI.
First, the value of local and state
trade organizations.
And, the need for continued bio
Pa. okays $56,000 milk research study
HARRISBURG - To get the
most mileage out of the
dairyman’s milk advertising
dollar, the Pa. Dairy Promotion
Advisory Board has set aside
money to discover people’s at
titudes about milk. At a meeting
on Wednesday in Harrisburg, the
board members allocated funds for
local promotion efforts as well as
statewide advertising, but set
aside the largest sum for dairy
marketing research.
After a presentation by Kate
Prescott and Stan Muschweck,
representatives of HBM/Creamer,
Inc., board members voted to
earmark $56,000 for research into
people’s attitudes toward milk and
dairy products.
. Knowing people’s current at
titudes about a product when
developing advertising is useful,
and as an example of this Prescott
cited the research and advertising
undertaken for the potato growers
She explained that research
conducted by Dr. Jerry Olson, an
Dairymen, Inc. looks ‘inward’
Staff Correspondent
cost and more money sums up the
aim of the immediate future at
Dairymen, Inc., according to top
level management reports heard
last Saturday by members of the
cooperative’s Middle Atlantic
Several hundred dairy fanners
and guests turned out for the an
nual division meeting held at the
Marriott’s Hunt Valley Inn, to hear
reports on the corporate financial
and philosophical outlook. The
Middle Atlantic division, based in
Baltimore, is part of the 8,000-plus
membership of Dairymen, Inc.,
with corporate headquarters in
Louisville, Ky.
Calling 1984 a year of
Maybe it’s symbolic of the Golden Anniversary Banquet of
the Lancaster Poultry Association this week following Avian
influenza. Also recovering are Poultry Queen Gwen Yoder,
who injured her arm, shown signing cast of Extension
Director Jay Irwin, who crushed his heel in ladder mishap
during recent poultry tour.
expert in marketing and consumer
psychology at Penn State, revealed
that most people’s perceptions of
potatoes as fattening was keeping
potato consumption at a very low
level. Once advertising was
directed at this misconception
about the product, potato sales
shot up.
Part of the $56,000 set aside for
the dairy research will be used to
hire Dr. Olson to delve mtQ
people’s attitudes about milk.
Results of the research may reveal
what should be targeted in dairy
“challenges,” division manager
John Collins cited a lost of over
order premiums, the diversion
program assessment and loss of
members to other organizations as
major problems that combined to
eat away at member incomes.
“In the past, Dairymen has been
the leader in changes in the dairy
industry. This has cost Dairymen
members more than non
members,” was Collins
“Dairymen has changed its
philosophy - to look after our
membership instead of the total
dairy industry when members
are paying the bill,” he added.
In keeping with rigid corporate
belt-tightening, producers were
briefed on an upcoming move of
the division office, from its present
*/.t>uper Yeoi
products advertising.
In action on the local promotion
funding applications, the
promotion board voted to fund 31
county proposals at levels ranging
from a low of $52 for a cow coloring
contest in Armstrong County, to a
high of $7OO to Mercer County for
programs ranging from a radio
trivia contest to school promotions.
At the conclusion of discussion
about local funding, the committee
had allocated only about $9,000 of
the $20,000 set aside for the local
In a review of the local funding
applications last week, a sub
committee established guidelines
to not fund requests for capital
investments, such as cow
costumes or mobile sales units,
print, radio, and television ad
(Turn to Page A3B)
Baltimore site, to a combined
office with the division warehouse
in Eldersburg, Maryland.
Employee cutbacks, along with a
consolidation of accounting
procedures at regional offices in
Greensboro, N.C. will cut present
Middle Atlantic office staff
numbers by half.
“It’s working,” says Collins of
the dairy diversion program,
noting the turndown of production,
beginning in February, after 53
months of steadily climbing
national milk output. While overall
national production is down 2.7
percent, consumption has doubled
by that amount, resulting in a 44
percent cut in government pur
chases of surplus dairy products.
With record numbers - of
(Turn to Page A 35)