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Tastee-Freez international, accepts American Dairy
Association's “REAL” Seal foodservice award from Jeanne C.
Nelson, ADA's foodservice program coordinator. Tastee-
Freez received the award for being the first ice cream chain
authorized to use the "REAL” Seal dairy identification
symbol.
Tastee-Freez is first ice ersam
chain to display REAL seal
ROSEMONT, 111. - DeNovo
Corporation, parent company for
Tastee-Freez International,
recently joined the American
Dairy Association’s “REAL” Seal
program for foodservice
operations, making Tastee-Freez
the first ice cream restaurant
chain to use the seal.
ADA’s program authorizes
foodservice operations that serve
genuine dairy foods and that sign a
user agreement to display the
“REAL” Seal at the point of
purchase, for example on signs,
menus and table tents.
DeNovo Corporation, with
headquarters in Utica, Michigan,
is franchisor for approximately 725
foodservice outlets. About 600 of
these are Tastee-Freez stores in 38
states. Other DeNovo concepts are
Dog n’ Suds, B-K Root Beer and
Dairy Isle.
Tastee-Freez restaurants and
ice cream parlors utilize three
million gallons of real dairy ice
milk mix per year and about
120,000 pounds of process
American cheese. In 1983, the
company implemented its
Homemade Gourmet Ice- Cream
program, in which outlets serve
eight flavors of 14-percent but
terfat hard ice cream, made on the
premises. According to Tastee-
Freez Purchasing Cooperative
Administrator James Brasier, 40
stores now offer hard ice cream
and more than 15 have plans to add
the gourmet product by year’s end.
The first Tastee-Freez opened in
1950, offering the familiar soft
serve sundaes, cones and shakes.
In the 19605, a limited food menu
was added, followed by an ex
panded building and menu concept
in the 19705. DeNovo acquired
Tastee-Freez in June 1982. Today
there are two basic formats: a
small, walk-up ice cream parlor
and a food and ice cream
restaurant seating approximately
60 customers.
About ADA’s “REAL” Seal
program, Braiser said, "Tastee-
Freez International is pleased to
be part of this excellent program.
We feel the ‘REAL’ Seal is a highly
effective way to tell our customers
that we use only real dairy ice
milk, ice cream and process
cheese. It is a reiteration of our
commitment to quality and
nutrition.”
He reported that Tastee-Freez is
considering a variety of ways to
display the seal, including on menu
boards, tray liners and posters.
ADA conducts advertising, sales
promotion, foodservice and
publicity programs on behalf of
genuine dairy foods and the
“REAL” seal that identifies them.
The fall season is a good time to
give those expensive rose plants
the care that will help them
through the winter and promote
more flowers next spring.
If the growth this past year
hasn’t been what you expected,
have your soil tested. This will
enable you to add just the right
nutrients in the form of fertilizers
to correct any nutrient deficiencies
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or imbalances. Roses grow best at
a pH of 6.0 to 6.5.
“Soil with a higher or lower pH
may have needed trace elements
tied up and therefore not available
for plant use,” says County agent
Paul Reber.
Plants also respond to nutrient
balance. They produce their best
growth when all major elements
are present in moderate amounts.
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A soil lest will help determine the
nutrient content of your individual
soil
After the first hard frost, hybrid
tea rose plants should be
pruned back to 18 inches in height
to reduce whipping by winter
winds. In late November mound
soil around the plant so that the
graft union is covered by 2 inches
of soil. This soil should be brought
in from another area of the garden
to prevent injury to shallow roots.
All dead rose leaves should be
removed from the ground as they
are often a source of disease for the
next season.
After the ground has frozen,
plants should be protected further
by oak leaves, corn stalks or other
organic material that won’t pack
down. This material can be held in
place with a circle of chicken wire
or by old bushel baskets which
have lost their bottoms. How neat
you need to make this operation
will depend on how visible the rose
garden is during the winter
months.
This fall care only takes a little
time and will pay big dividends
next spring.
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