Dairy promotion exhibit
HARRISBURG - The 18-
member Pennsylvania Dairy
Promotion Advisory Board will
unveil its logo and marketing
theme at an exhibit during Ag
Progress Days, Aug. 21-23, ac
cording to state Agriculture
Secretary Penrose Hallowed.
HBM/Creamer, the advertising
agency tapped to conduct a six-
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month program which begins Sept.
1, will staff the exhibit along with
state Department of Agriculture
personnel and advisory board
volunteers. The exhibit will include
two milk shake concessions.
“We encourage all farmers to
visit the exhibit and learn about
some of the programs the State
Dairy Promotion Board will
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sponsor during the next
months,” Hallowell said.
“Creamer’s staff will lead an
organized explanation of the
program once an hour. Of course,
the staff and Advisory Board will
answer questions at any time,”
Hallowell continued.
For simplicity, the program’s
formal name the Pennsylvania
Milk Promotion and Marketing
Program has been shortened to
the Pennsylvania Dairy Promotion
Program. The shorter name is
more easily identifiable on radio
and television commercials and
reflects the broad-based ad
vertising promotions planned.
This program was created under
provisions of the National Dairy
Promotion Program. Federal
legislation passed late in 1963
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established a mandatory 15 cents
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all milk produced in the con
tinental United States. Funds are
used to promote milk and dairy
product sales, and qualifying
programs like Pennsylvania’s may
receive 10 cents of the federal
deduction for use in local and
regional promotion efforts.
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