Afr2—Uncastf inning, Saturday, July Si, 19&4
(Continued from Page Al)
and expectations about
operations they frequent.
Results of the two surveys - one
with data from the direct
marketers and the other from
consumers who buy from them -
will then be compared.
d
STRIKE
IT
RICH!
SELL
IT
WITH
A
LANCASTER
FARMING
CLASSIFIED
Direct market survey
Additional phases of the
research project will include
regional workshops for direct
marketers, slide programs
depicting marketing alternatives
and display of products, a direct
marketing handbook and
operational assistance in such
areas as financial management,
managing time and people and the
the
STIHL
Wood Boss"—
WE SHIP UPS OR
PARCEL POST
• Monday, Thursday, Friday 'til 9:30
• Tuesday & Wednesday 'til 6:00
ST/HL
rue WORLD'S LAMOKMT BMLLIMO CHAIM SAW
today
,9'
m
training of employes.
“Pennsylvania is one of the
leading states in the direct
marketing of ag products,”
Vroomen points out.
“In our project, we not only want
to determine the most up-to-date
information to support direct
marketing by farmers, but also to
help provide guidelines to the state
See it
• Saturday ’til 5:00
717-665-2407
NEW TIMPTE GRAIN HOPPER
IN STOCK
Also 3-4 Weeks Delivery On
EBY All-American Grain Bodies ,
12 9 -24 9 Length
BLUE BALL,
PA
717-354-4971
in the consideration of loans and
other assistance to direct
marketing.”
The PDA has been operating an
approximate $1 million revolving
loan fund to provide low-interest
financial assistance to direct
marketers and these types of
operations may also be included in
the farm operations to be con
sidered under the $lO million ag
portion of the bond issue recently
approved by state voters.
Major sections of the survey
going out to direct marketers
during the coming week include:
-Information on the roadside
market such as location, size,
clientele, etc.
-Economic data - Prices
charged and how they’re deter
mined, product display, ad
vertising, use of “Pa. Grown”
logo.
-Operational information -
When in operation, principal
products sold, owner charac
teristics.
“We urge all direct marketers
leceivmg the survey to complete
and return it as promptly as
possible,” Vroomen said.
“The greater the response from
direct marketers the better that
results will be to help them in their
future operations. ’ ’