A32—Lancaster Fanning, Saturday, July 14,1984 i
Dairy product marketplace is
BY ROBIN PHILLIPS
Staff Correspondent
MONTEREY, CAL. - The 26th
Annual Meeting of National All-
Jersey, Inc., convened in Mon
terey, CaL as more than 350 Jersey
breeders from across the nation
gathered on the coast. Labeled
the “marketing arm of the
American Jersey Cattle Club”, the
NAJ meeting continued to stress
the importance of producer in
volvement in marketing to the
dairymen present.
The guest speaker of the day was
Jay F. Goold, Executive Vice
President, The League of
California Milk Producers, who
discussed “Milk marketing in the
next decade."
“The fickleness of the American
people is overwhelming,” Goold
began as he spoke on the future of
the dairy industry. “Shifting
special patterns must be taken into
consideration as we market our
milk,” he stated. “We must look
closer at the quality of milk that we
are selling,” he continued.
Stressing that more people must get
involved in the decision making of
the dairy industry, Goold
congratulated the AJCC and NAJ
for their efforts in marketing milk.
G. Joe Lyon, NAJ president,
presided over the business
meeting. Although he praised the
Jersey organizations for the
“excellent Job of marketing milk,
BY ROBIN PHILLIPS
Staff Correspondent
MONTEREY, Calif. - The 118th
Annual Meeting of the American
Jersey Cattle Club was held
recently in Monterey, California.
Approximately 400 Jersey
breeders, including 18 from
Pennsylvania gathered at the
Doubletree Inn, June 28 • 30, for the
weekend of meetings, tours, and
elections of the AJCC.
In his report to the members on
June 30th, AJCC Executive
Secretary, J.F. Cavanaugh,
stated:
“Today, the expansion of the
Jersey breed is recognized by the
entire dairy industry.”
He cited the greater percentage
of Jersey registrations during the
past decade than any other breed
as further proof of his statement.
Because of the increased
production of Jersey cows, ex
pansion of milk marketing efforts,
opening the herd register to
superior unregistered Jerseys,
availability of profitable Jerseys,
and leadership and breeders who
adopt progressive programs, the
Jersey breed is expanding more
than any other breed, according to
Cavanaugh.
“In addition to our milk
marketing efforts, several other
key ingredients played a part in
the Jersey revival,” continued
Cavanaugh.
“First, we had a cow that would
respond. Second, scientists gave us
easy-to-use indexes to recognize
superior genetics. Third, the AJCC
board had the wisdom and courage
to throw out the old and adopt the
new, modem programs. Fourth,
your staff was dedicated to change
and progress.”
Cavanaugh then went on to in
troducing key members of the staff
who talked about their efforts to
“make owning Jerseys more
profitable than any other breed of
dairy cattle.”
Following Cavanaugh’s address.
Dr. J.B. Siebert, assistant vice
president, director, Cooperative
Extension Division of Agricultural
Sciences, University of California -
Berkeley, spoke to the members on
the future of the dairy industry.
Discussing the many aspects of the
Persons with greatest stake must get more involved
Jay F. Goold
Calif. Milk Producers
cheese, and cows,” he reminded
dairymen that component pricing
of milk is critical for the survival
of the dairy industry.
Assistant Secretary, Guy M.
Crews, also followed these ob
servations and stated, “those who
still believe that there are ‘breed
issues’ simply have not come into
the reality of today’s market
place.” “Marketing of Jersey
Jersey revival is continuing on target
s*
%
9
■ETREE ' J d
J.F. Cavanaugh
American Jersey Cattle Club
current problems, Siebert cited
several factors the industry is
dependent upon. According to
Siebert, the government’s role,
marketing, the quality of the
product, management, and
scientific technology, all play an
important role in dairy’s future.
The American Jersey Cattle
Club honors young Jersey
dairymen each year for their
expertise in dairy farming, Jersey
Cattle breeding, participation in
AJCC programs and leadership in
Jersey activities. Presented an
nually to breeders under 38 years
of age, the AJCC honors their
future leaders at a breakfast and
awards presentation directly
preceding the annual meeting.
Those honored this year include:
William and Marion Barlass,
Janesville, Wise.; Jack and
Renata Gilson, Greanleaf, Wise.;
Reed and Shirley Johnson,
Mollala, Ore.; Gary and Lynn
Moore, Greenwich, N.Y., Dan and
Debbie Payzant, Canby, Ore.; and
Wilfred and Linda Owens,
Frederic, Wise.
The 1964 Distinguished Service
Award was presented to Dr. C.A.
Ernstrom, Utah State University,
Logan, Utah.
A Utah native, Ernstrom in-
cattle and Jersey milk is being
emphasized, but I am persuaded
that Jersey folks are concerned
with the successful marketing of
all dairy products, irrespective of
breed origin,” Crews continued.
“The marketplace for dairy
products is in a state of change...
turmoil brought on by over
production,” Crews said. Crews
cited the fact that over 50% of milk
tested did not meet the low
ingredient standards in a survey a
few years ago. “Now we come to a
time when every producer of milk
must invest 15 cents per hun
dredweight in advertising and
promotion. Does it make sense to
spend this kind of money on a
product that does not have high,
reasonable nutritional stan
dards?” he asked dairymen. “The
lack of such standards is a
detriment to intelligent marketing
of our product,” he stated.
“The person who has the
greatest stake in the dairy
marketplace must become more
deeply involved,” Crews stressed.
He suggested three goals for every
dairyman, “irrespective of breed
persuasion.” They include;
1. Be active in your marketing
co-op. Vote. Support the objectives
of the organization.
2. Communicate your advocacy
for higher minimum standards on
milk offered to consumers. Let
your elected representatives know
of your stand on these matters.
J.B. Siebert
Cooperative Extension
University of Calif. - Berkley
Hamburg, president of Pa.
Jersey Cattle Club, invites
Jersey breeders to the June,
1985 national convention to
be held at Host Farm in
Lancaster.
in state
o^^
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FREE
'EY
Guy M. Crews
National All-Jersey Inc.
3. Promote our prduct.
Crews also invited any need for
additional information on
marketing to write to him at
National All-Jersey, Inc., P.O. Box
27310, Columbus, Ohio 43227.
Executive Secretary, J.F.
Cavanuagb, also gave his report
and concluded with, “1 would
make a plea with all owners of
Jerseys, with the membership,
traduced Jersey breeders to a
revolutionary concept of
marketing milk in 1974. His con
tention is that milk should be paid
for on the basis of product yield. He
was instrumental in developing a
pricing system for cheese mUk,
has continued to speak out for end
product pricing, and continues
with research in the milk in
dustry’s fields.
W. Charles McGinnis, AJCC
President, also presented the
Master Breeder Award at the
annual meeting. Walter and John
Brown, Hughson, California, were
honored as the 40th recipients of
this prestigious award.
The Brown’s, Edyvean Farm
herd was founded in 1939 and
features production winners, hall
of fame cows, and national class
leaders. Their milking herd
usually numbers 55 head and four
Order 4 milk price
ALEXANDRIA, Va. - Middle
Atlantic Order Market Ad
ministrator Joseph D. Shine today
announced a Class I milk price of
114.87 per hundred weight for
August 1984. This price is up one
cent from July but is 41 cents below
last August’s Class I price.
Order No. 4 prices are an
nounced for milk testing 3.5 percet
butterfat f.o.b. plants located
within 55 miles of Philadelphia, PA
and also within 75 miles from the
nearer of Washington, DC or
Baltimore, MD. There is also a 6-
cent direct-delivery differential
applicable to producer milk
received at plants located within 55
miles of Philadelphia.
Shine announced a Class II milk
Willow Maple Holsteins honored
NEWMANSTOWN - Two
Holstein cows in the Willow Maple
Farm herd, Newmanstown, were
recently recognized by the national
Holstein Association for their
performance in the Dairy Herd
Improvement Registry program.
The two cows, owned by Donald
and Harold Bollinger, were
Willow-Maple Snowman Lil and
Willow-Maple Topper Candy. Lil, a
of change
with the staff, and with all the
directors, never lessen our efforts
to market our product. I am cer
tain the Jersey breed would not be
in its present strong position
without All-Jersey, Equity, Jersey
Marketing Service, and our newest
venture, Jersey Pride & Cheese.”
According to Calvin Covington,
executive assistant, Jersey Pride
cheese is being well received. A
domestic specialty cheese, Jersey
Pride is a 100% Jersey milk cheese
high in butterfat with a creamy,
buttery taste. “The Jersey Pride
Program contains the three
ingredients of a good cheese
program,” said Covington, “an
excellent product, unique package,
and an aggressive promotion
program.”
“We all know and appreciate the
specialness of the Jersey cow. Just
as the cow is special, so is her
milk,” Covington continued. “In
order for Jersey milk and Jersey
milk products to be treated fairly
in the maraketplace, it will take
specialized marketing. NAJ has
and will continue to provide this
specialized marketing.”
Following the reports, Richard
Clauss, California, was elected to
the presidency of the NAJ. Former
vice president, Clauss succeeds G.
Joe Lyon.
Edyvean bulls have entered A.I
service.
Nationwide votes for directors
on the national board were also
tabulated at this meeting as the
American Jersey Cattle Club
assumed new leaders.
C.L. Collins, Jr. Sylacauga, Ala.,
has taken over the president’s
reins of the AJCC. Collins, serving
oathe board for six years, brings
his knowledge of finances, and
management of his Arco Jersey
Farm, to the AJCC. He succeeds
W. Charles McGinnis.
The new directors that were
elected • are: Donald Koontz,
Fredonia, Pa., District Two;
Loraine Funk, Liberty, 111.,
District Seven; Ray Schooley,
Niangua, Mo., District Nine;
Duane Wickstrom, Hilmar, Cal.,
District Twelve.
314.87 for August
price of $12.00 per hundredweight
for June 1984 and a butterfat dif
ferential of 17.3 cents for the
month. The Class n price was up
two cents from May while the
butterfat differential increased
nine-tenths of a cent.
The August Class I price and the
June Class n price are based on
the June 1984 Minnesota-Wisconsin
manufacturing milk price of $12.09
per hundredweight at a 3.5 percent
butterfat content.
The USDA reported that the
wholesale price of Grade A butter
at Chicago for June was $1.5004 per
pound and the nonfat dry milk
price was $.9016 per pound, f.o.b.
plants in the Chicago area.
5-year-old, produced 30,660 pounds
of milk and 1,106 pounds of fat with
a 3.6 percent fat test in 365 days.
She is sired by Simpsons Burkgov
Snowman-Twin.
A 3-year-old, Willow-Maple
Topper Candy produced 31,730
pounds of milk and 1,086 pounds of
fat with a 3.4 percent fat test in 365
days. The cow is sired by Penmar
Apollo Topper.