Ford holds 2nd Women’s Council session
TROY, Mich. Women
representing 13 leading farm
organizations attended Ford
Tractor Operations’ second annual
National Agricultural Women’s
Council meeting at Ford Tractor’s
North American Training Center
in Memphis, Tenn., June 26-28.
Council sessions included
roundtable discussions on major
marketing, advertising, financing,
product and dealer-service issues;
meetings with Ford Tractor’s top
management; a “ride-and-drive”
session on Ford’s 160-acre farm in
Collierville with newly introduced
agricultural and consumer
products, and a tour of Ford
Tractor facilities in the area.
“The council is an important
communications link between
Ford and the women in
agriculture,” said Robert J.
Nicolazzi, general operations
manager of Ford Tractor’s North
American Sales Operations.
“Through these council meetings,
we can explore the needs of women
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MARSHALL MACHINERY
Honesdale, Pa.
717-729-7117
"■Ml*
Airville, Pa.
717-862-3967
B. EQUIP., MC.
Waynesboro, Pa.
717-762-3193
B t R FARM El INC.
Beavertown, PA
717-658-7024
DOTTERER ft KOLESAR.
INC.
Mill Hall. Pa.
717-726-3471
NICHOLS FARM EQUIP.
Bloomsburg, Pa.
717-784-7731
in agriculture so Ford can better
serve this important group. We
also gain valuable information and
receive feedback from the users of
tractors and implements which we
incorporate into plans for future
programs.”
After listening to the members at
the first Women’s Council meeting
last October in Troy, Mich., Ford
marketing planners incorporated a
number of ideas into their 1984
North American dealer meetings
and advertising program.
“At our six regional dealer
meetings, we re-emphasized the
important role women play in
parts purchasing and the demand
for quality service,” Mr. Nicolazzi
said. “We also produced our first
advertisement featuring women as
key partners in the farming
operation, appearing in
publications and newspapers
throughout North America this
summer.”
Council members also explained
how they play a key role in farm
New show
AG-IND. EEL, INC.
Rising Sun, Md.
301-398-6132
SHARTLESVILLE
FARM SERV.
Hamburg, Pa
215-488-1025
B.HR. FjjjjJA EQUIP.,
Annville, Pa.
717-867-2211
Flemington, N.J
201-782-4242
ROY H. BUCK, INC.
Ephrata, Pa.
717-859-2441
CJ. WONSIDLER BROS.
Quakertown, Pa
215-536-7523
GRUMELLI
FARM SERVICE
Quarryville, Pa
717-786-7318
A
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• Optional front-wheel-drive
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• Big, comfortable cab keeps you
working easily all day.
There’s much more to see. Stop
in now and arrange for a demo.
CJ. WONSIDLER BROS.
Oley, Pa.
215-987-6257
L.H. BRUBAKERJNC.
Lancaster, Pa
717-397-5179
JOHNW.SAUMS
t SONS INC.
CANYON IMPLEMENTS
HK.
Manfield, Pa.
717-724-2731
PETERMAN FARM EOUIP.
Carlisle. Pa.
717-249-5338
finances. To enhance these efforts,
Ford Tractor established an in
depth seminar dealing specifically
with farm finances. The seminar
has been presented to farm women
at the national convention of
Women Involved in Farm
Economics and at the “Workshop
for Women in Agriculture,”
sponsored by Western Michigan
University in Kalamazoo, Mich.
It is scheduled for presentation
at the national conventions of the
American Soybean Association in
Tulsa, Okla. on August 3, and to the
American Agri-Women
Association in Peoria, 111. on
November 15.
According to United States
Department of Agriculture
statistics, more than 60 percent of
the nation’s farm wives are
responsible for their farm’s
finances and budgeting; 58 percent
share land purchase decisions and
55 percent are considered to be one
POWER PRO EQUIP. CO.
Milroy, Pa
717-667-6504
HUGHES BROS. INC.
Westminster, Md
301-848-6313
VERNON L SHIP CO.
Frederick, Md.
301-663-3185
WERTZ GARAGE, INC.
Lmeboro, Md.
301-374-2672
w
Somerset, Pa.
814-445-4189
MCK SHEARER EQUIP.
Johnstown, Pa.
814-266-9721
of their farm’s main operators.
Mr. John Churchman, marketing
manager of Ford Tractor’s North
American Sales Operations, said
Ford Tractor is conducting ad
ditional research on the in
volvement of women on the farm,
especially regarding purchase
decisions on tractors and farm
equipment.
The Ford Council members
represent North American farm
organizations with up to three
million members and are active
leaders in their communities.
Some are prominent national and
state spokespersons for their
organizations. All of the women
are full partners with their
husbands in fanning operations
with up to 3,000 acres. Several
council members write for
agricultural magazines and
community or daily newspapers.
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UncMttr Farming, Saturday, July 7,1984—D1l
FRANK A.
WANTED
Paid
Council members were selected
by the governing bodies of leading
agricultural groups. They
represent Women Involved in
Farm Economics (WIFE);
American Agri-Women (AAW);
American Farm Bureau
Federation; National Farmers
Organization; National Farmers
Union, Canadian Federation of
Agriculture; American Soybean
Association; National Association
of Wheat Growers; National Dairy
Herd Improvement Association,
Inc.; National Grange
Association; National Corn
Growers Association; National
Cotton Council of America, and
American Agriculture Movement.
Women representatives from the
Agricultural Departments of
Michigan State University and the
University of Florida also attended
the council meeting.