* Ratings from the 1983 Starch Profile of Farm Markets and the 63 Major Publications Serving Them.
(STARCH - A Nationally Recognized Print Media Rating Organization)
READER INVOLVEMENT
according to the 1983 Starch Report
*VI/N *1 * IN READER ACTION for discussing the advertised product or ser-
JLv vy# JL vice. Your ad gets the attention it deserves.
f7 *With the number of readers who actually cut out ads for positive
| f action... intending to buy your product;
-.y n * PUBLICATION’S IMPORTANCE IN OPERATING A FARM. Number 3
|/’"\ in the mean ratings and a close 4th in the “10-9 very important”
vx rating column... far ahead of the other publications listed!
IN TIME SPENT WITH EACH ISSUE. Readers spend an average of
|\ I f \ 144.4 minutes reading each weekly issue. Remember, this happens
JLM KJm v/ 52 times a year!
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Based On The 63 Major U.S. Farm Publications
|ancaster farming
22 E. Main Street
(717) 626-1164 or (717) 394-3047
Lititz, PA 17543
Covering the RICHEST
agricultural area in the East.
Every Saturday.