Milk promoters
(Continued (rom Page Al)
The Dairy Promotion Board,
established by a provision in the
Dairy and Tobacco Adjustment
Act of 1983, consists of dairy far
mers nominated through certified
dairy and farm organizations. The
board will oversee a national
advertising and promotion effort to
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increase the consumption of dairy
products, funded by the 15-cent per
hundredweight assessment on all
milk produced nationally.
Keith Eckel, who operates a
1,000-acre dairy, vegetable and
cash crop farm in Clarks Summit,
Lackawanna County, said that the
board needs to address itself to
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promotional and product
development programs to
recapture the lost market share.
“If we can just return to the per
capita consumption of milk that we
had 10 years ago,” Eckel said, “the
dairy situation can be turned from
the present 10 percent surplus to a
two percent deficit.”
Serving as PFA president since
1981 and on the board of directors
since 1976, Eckel said that room
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programs in place that can use
more funding, but there’s also
room for new and innovative ad
vertising of milk products,” he
said.
In addition to his involvement in
PFA, Eckel serves on the Pa. State
Planning Board which advises the
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Lancaster Fanning, Saturday, May 26,1984-A25
O i>vernor on resource, economic
and community issues. He was the
past president of the Lackawanna
County Cooperative Extension
Association and one of the founders
of the State Board of the Pa.
Council of Cooperative Extension
Associations. He has also been a
director of the State Council of
Farm Workers.
A resident of Hop Bottom,
Susquehanna County, Earl For
wood said he feels very strongly
that the dairy industry needs to
promote its product. “We have to
combat the bad press we’ve gotten
from the Medical Society,” For
wood said. “We have to let the
consumer know that beneficial
things come from dairy science.”
Forwood, president of Eastern
Milk producers since October 1963,
said that university research has
shown milk to be beneficial in
fighting calcium deficiencies and
in lowering cholesterol levels. The
message that needs to be sent to
the public, Forwood said, is “milk
is not only beneficial, but it is also
a health food.”
An active member of Eastern
Milk Producers, Forwood has
served as the association’s
secretary as well as a member of
the Executive, Sales, Legislative,
Milk Price Regulation and Unit by
Unit committees. He is also a
member of PFA, and serves as a
director of the National Milk
Producers Federation and is a
member of the Executive Com
mittee of the Northeastern Dairy
Conference.
Marylander Walter Martz, of
Frederick, Md., sees the role of the
National Dairy Promotion Board
as “one of sifting through the
various programs to get the most
promotion for the producer’s
dollars.” This will be a task, Martz
said, since the board has a short
time to implement its programs.
President of the Md. and Va.
Milk Producers Association for 10
years, Martz said education is the
key to increasing milk sales. “We
need a real effective sale of
products through education and
through the Dairy Council and the
media for a better response of milk
sales,” he said.
Active in dairy organizations,
Martz is currently an executive
committee member on the Board
of Directors for the Advertisement
and Promotion Agency of the Mid-
Atlantic Milk Marketing Agency.
He has served on the Board of
Dairy Council of the Greater
Metropolitan Area, Washington,
D.C. as well as the United Dairy
Industry Association board of
directors.
The 36-member National Dairy
Promotion Board will meet for its
first time next Wednesday at the
USDA in Washington, D.C.
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