P22—Uncwtr Finring, Saturday, May 26,1984
TOWSON, Md. - The Ad
vertising and Promotion Agency of
the Middle Atlantic Milk
Marketing Area (MAMMA) has
been certified by the U.S.
Department of Agriculture as a
qualified program under the new
Dairy Research and Promotion
Order, according to USDA Division
Director Ed Coughlin.
Certification of MAMMA’s
advertising program will allow
Federal Order No. 4 producers to
receive a 10 cents credit against
the 15 cents due to the National
Dairy Research and Promotion
Board for contributions to
MAMMA’s local program.
MAMMA was established in 1972
to increase the sale and con
sumption of dairy products
through non-brand advertising. An
18 member board comprised of
dairymen directs the organization.
“We believe MAMMA’S ‘Milk.
It’s Fitness You Can Drink’ ad
vertising campaign is highly ef
fective in the Middle Atlantic Milk
Marketing Area,” said Penn
sylvania dairyman Dan Martin,
chairman of MAMMA’S board of
directors. “Fluid milk sales in the
middle Atlantic area are showing
increased strength.”
The most recent issue of the
“Middle Atlantic Market Ad
ministrator’s Report” gives
evidence of this strength in milk
sales. A total of 257.1 million
pounds of producer milk was
utilized for Class I products in
March, an increase of 4.2 million
pounds or 1.6 percent over last
year the report stated. Class I
utilization of producer milk was
49.97 percent this March compared
with 47.30 a year ago.
MAMMA’S advertising program
is well established in the
marketplace,” explained board
member Robert Gabel. “Market
research and experience gleaned
through the years has developed
the MAMMA program into a
sophisticated campaign that
targets dairy promotion dollars to
the proper medium in a cost ef
ficient manner.”
A variety of media are used in
MAMMA’S advertising and
promotion campaign to reach and
influence the consumer. These
include television and radio,
billboards, print media, in-store
merchandising, food service and
food publicity. Nutrition education
conducted by Dairy Council of
Philadelphia and Harrisburg is
funded by MAMMA. MAMMA is
also the largest financial con
tributor to the Pennsylvania Dairy
Princess program.
FISHER'S PAINTING
■ ALL TYPES OF INTERIOR &
EXTERIOR PAINTING
■ SANDBLASTING
■ ROOF COATING
■ RESTORATION & WATER
PROOFING ON STONE & BRICK
BUILDINGS
We Specialize In Farm Buildings,
Feed Mills , Water Tanks, Etc.
With Aerial Equipment
If you need good paint, roof coatings,
or paint accessories at reasonable
prices, stop at our new outlet store.
We buy in large quantities
STORE,.SHOP AND OFFICE LOCATED
IN OLD STONE BARN AT:
4056 A Newport Road
Kinzers, PA 17535
(Across From Pequea Valley School)
717-768-3239
MAMMA qualifies as local promotion program
Currently, MAMMA’s ad
vertising schedule is running four
different television and radio
commercials on local stations
reaching a large target audience.
Most Valuable Player (MVP)
baseball personalities Mike
Schmidt of the Phillies and Cal
Ripken Jr. of the Orioles are pit
ching the “Milk. It’s Fitness You
Can Drink” slogan as the agency’s
milk spokesman. Growth posters
of Schmidt and Ripken are to be
given away to youngsters in two
special June Dairy Month
promotions at the baseball park.
On June 8 at Veteran Stadium in
Philadelphia growth posters of
Schmidt will be given to the first
20,000 children 14 or under who
come to watch the Phillies play the
Pirates in a double-header. Bet
ween the games special milk
promotion activities will be per
formed on the baseball field. The
following day a similar promotion
will take place with the Orioles,
where growth posters of Cal
Ripken Jr. will be given away. The
pokers picture the ball players
drinking a carton of milk and read,
“DRINK YOUR MILK AND SEE
HOW YOU MEASURE UP TO
MIKE SCHMIDT (CAL
RIPKEN)”.
A June Dairy Month
Proclamation Party is currently
being planned for June 1, to kick
off June Dairy Month. MAMMA is
working together with the Penn
sylvania Department of
Agriculture to put on this spec
tacular event in the capitol rotunda
in Harrisburg. Lt. Gov. William
Scranton HI and members of the
legislature will salute Penn
sylvania’s dairy industry as part of
the festivities.
A Foods For Fitness buffet will
offer the public and media per
sonnel a variety of delicious dairy
foods. Male and female body
builders 11 perform fitness
Hook up to the
RUGGED ONE
• 3 200 Gallon Capacity • Discharge Rate
• Front Unloading Controlled From
Left Hand Side Discharge Tractor Seat
• Low Wide Spread Pattern • Four-Bladed Impeller &
Four-Bladed Chopper
Here it is the RUGGED ONE from PATZ built as only
PATZ will build them to last and last
The PATZ 3200 has a tank constructed of 3/16 inch steel
and a tank frame and hitch of U inch steel with
reinforced tank ends The PATZ 3200 tank interior has an
epoxy primer coating the best known protection
against the corrosive action of liquid manure
You can unload in minutes with a wide spread pattern
of even distribution All working parts are in the front of
the tank within easy view and operation from the
tractor seat Safety too has been built into the PATZ
3200 with independent tandem beam walking axle
and surge brakes on ALL FOUR WHEELS Tires 19Lx16 1 or
48x25x20 Super Floatation Terra Tires
Contact Your Nearest
Patz Dealer
ALEXANDRIA
MAX ISENBERG CARL R.BAER
814-669-4027 717-582-2648
BALLY
LONGACRE
ELECTRIC
215-845-2261
BERRYSBURG
HOCH’S SALES
& SERVICE
717-362-8252
CAMP HILL
LLOYD SULTZBAUGH
717-737-4554
BUY DIRECT FROM THE MFG.
AND SAVE sss
GENERATORS
1 to 1,400 KW
MARTIN
MACHINERY
P-0. Box 35 - Martindale, PA 17549
215-445-4585
Telex 522372 IP-A-HOWD
ELLIOTT!
FORKSVILLE
DURWOOD J WHITELEY FARM SERVICE SILO CO. INC
717-924-3460 215-766-8675 215-445-6736
HAMBURG
SHARTLESVILLE
FARM SERVICE
215 488 1025
demonstrations, and for the first
time a cow will be milked inside
the rotunda!
Year round promotion programs
are conducted for in-store mer
chandising. MAMMA’s marketing
team works with convenience and
grocery store managers on special
dairy promotions, such as the June
Dairy Month Rea! Seal Sweep-
Inject manure for
more profit
Injector discharges manure in soil to preserve
nutrients and boost crop yields
All operating parts up front for easy viewing
and control
Hydraulically operated precision gate valve
operated from tractor seat provides
controlled rate of unloading.
All working parts removable from outsids of
tanker
Internal 4 bladed chopper homogenizes
slurry
Walking beam tandem axle with surge
brakes on all 4 wheels
540 or 1000 R P M P T O available
Four shanks are self-penetrating for easier
pull, deep injecting and good covering
Shear bolt shanks feature replaceable points
and leading edge
Adjustable gauge wheels assure uniform
depth
Independent injector uses 3-point hitch
LEBANON STOMEBORQ
AUTOMATIC FARM ELt £l ß SALES
SYSTEMS 4 SERVICE
717-274-5333 412 376-3390
376-3740
PIPERSVILLI
MOYER
OUARRYVILLE
UNICORN FARM
SERVICE
JAMES E LANDIS
717 7864158
stakes. Dairy case management
seminars are given to dairy
department managers and clerks
to help them improve sales
through improved merchandising
and marketing techniques. This
valuable seminar program will
given to Weis Market personnel in
the fall of this year.
TERRE HILL
TERRE HILL
ID DEALERS
MARYLAI
mu. P&SEQUIPMENT INC
TRISTATE 301-4528521
FARM AUTOMATION
301 790-3698
KENNEDYVILLE
MD
Binder service co
301 348-5263
NEW WINI
ROOP FERTILIZER
& CHEMICAL
301 775-7678
STREET. Ml