READER INVOLVEMENT
according to the 1983 Starch Report
TVTX "1 * IN READER ACTION for discussing the advertised product or ser-
JLMVJ. JL vice. Your ad gets the attention it deserves.
f7 With the number of readers who actually cut out ads for positive
( J action... intending to buy your product.
f-m * PUBLICATION’S IMPORTANCE IN OPERATING A FARM. Number 5
|\|r\ in the mean ratings and a close 4th in the “10-9 very important”
JLMVJ* rating column... far ahead of the other publications listed!
-w- IN TIME SPENT WITH EACH ISSUE. Readers spend an average of
|\ |/"\ 144.4 minutes reading each weekly issue. Remember, this happens
JLM w 52 times a year!
Ratings from the 1983 Starch Profile of Farm Markets and the 63 Major Publications Serving Them.
(STARCH - A Nationally Recognized Print Media Rating Organization)
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Based On The 63 Major U.S. Farm Publications
|ancaster farming
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