Alo—Lancaster Fanning, Saturday, May 5,1984
Forget the past;
look to future
BY DICKANGLESTEIN
Dairymen started paying this week for the
new national milk promotion program to be
financed by the 15-cent CWT. assessment
More money than ever will be flowing into
promotional programs to boost dairy product
sales and reduce surpluses.
Already, before the first assessments are
really made from milk checks, cries of politics
are being heard concerning the program. The
National Farmers Union has strongly criticized
reports that the White House is having more
say than Secretary Block about who will serve
on the dairy promotion board and decide how
up to $l5O million in promotional assessments
will be spent.
"Since the assessment for the program is
mandatory for all dairy farmers, it is unfair to
have their money spent by partisan politital
appointees," NFU President Cy Carpenter
said in a letter to Block.
Carpenter went on to criticize the reports
that the White House is first screening
nominees before being forwarded on to Block.
Some 150 names have been placed in
nomination by farm groups and organizations
for the 36 spots on the board.
The NFU points to the extra delay required
by the White House screening.
In sharp contrast, the PDA has moved
quickly and prudently in the creation of a state
program and committee to oversee
promotional efforts involving 10 cents of the
15-cent assessment from dairymen who do not
ship to federally regulated handlers.
It makes good sense if these dairymen are
going to have to pay the assessment anyway
that the majority of their money be used right
in the area where it has the potential to do the
Farm Calendar
Saturday, May 5
Adams County Apple Blossom
festival, continues tomorrow,
South Mountain fairgrounds.
Spring feeder calf sale, 1 p.m.,
Hackettstown, N.J. auction
market.
Pa. Shorthorn Association annual
herd improvement sale, 7:30
p.m., Mercer 4-H Park.
Intercollegiate Horse Show, Farm
Show Complex, continues
tomorrow.
Otis
BILL, youmusT 0£ Ti
FARMER IN THE Co<
BEEN ABLE TO GET
FIELDS. SO FAR 7N/
Cloister FFA spaghetti supper, 4-8
p.m., Ephrata High cafeteria,
slave sale at 7:30 p.m.
Pa. Home Economics Association
annual meeting, Harrisburg
Marriott, continues through
Tuesday.
York dairy princess get
acquainted tea, 2 p.m., at
Kingway Farms.
- #
; c<- _j> <r •
most good. The reports of politics and possible
delays at the federal level only underscore the
importance of using the money here at home.
But for both the federal and state programs,
we hope any promotional or research efforts
don't get bogged down in traditional
stereotypes of the past. These are new times
for dairymen and it's going to take new and
innovative thinking to get them through these
times.
Look at Wendy's "Where's the Beef?" ad
campaign. It has caught the fancy of everyone
But if you would analyze that ad in the light of
past traditional stereotypes, it would be all
wrong.
After all, how can the predominantly
younger customers at fast food stores relate to
older people in a commercial 7 And even at
first, retiree organizations took offense at the
image being presented
But, that three-word question and com
mercial will go down as one of the greatest
promotional campaigns ever devised
That question, probably more than anything
else, also will decide who the Democratic
presidential nominee will be. Until Walter
Mondale started asking it about Gary Hart, his
campaign was floundering and it more than
anything else turned some key primaries
around.
So, in any promotion of milk, let’s not drown
any promotional campaign in the past. Start
fresh and forget about any stereotypes about
milk.
Start with this age-old idea that milk is
perfect. There are a lot of poeple out there,
including dairymen, who are saying that the
milk you buy in the store isn’t the best and
doesn’t taste the best it should.
So, start with the product and make certain
it's the best it can be. Keep trying to improve it
and come up with new, exciting products.
The Pennsylvania promotional committee
will have about $1.5 million to work with. But
already this week, Coke announced it has
given $1 million to promote Pa. tourism.
And, one bf the things that many tourists
come to Pennsylvania to see is its farms -
many of which depend on milk for their
existence. It would be a cruel paradox if Coke
ended up getting more mileage out of its in
direct promotional effort than the farms get
out of their direct promotional program.
But already I’ve seen more free news
coverage of the Coke tourism campaign in a
few days than I’ve ever seen about milk
promotion.
So let’s keep our ideas about how to
promote milk as fresh as the milk is supposed
to be.
And, don’t let the past govern the future. Or
for many dairy farmers, there isn’t going to be
a future.
Sunday, May 6
Monday, May 7
Hunterdon County, N.J. Sheep
Breeders Assn., 8 p.m., Ex
tension Center.
Tuesday, MayB
Spring Homemakers Day, 9:30
a.m. - 3 p.m., Stanton, N.J.
Grange.
Wednesday, May 9
Hunterdon County, N.J. Board of
Agriculture, 8 p.m., Extension
Center
(Turn to Page Al 2)
WHAT DEMONS
BELIEVE
May 6,1984
Background Scripture
James 2.
Devotional Reading;
Leviticus 19:15-18.
I’m rather confident that this is
one question to which you’ve not
likely given any thought: “What do
demons believe?”
But, lest you jump to the con
clusion that I am simply scraping
the bottom of the biblical barrel,
let me assure you that the question
as to “what demons believe” is
very, very relevant to your own life
and faith - perhaps painfully so.
For the answer to this question is
that demons believe pretty much
what you believe!
WORDS AND WORKS
Although that statement may
seem quite unorthodox, I hasten to
inform you that my source is quite
“orthodox,” assuming you regard
the source of orthodoxy. For it is
the New Testament Apostle James
who says: “You believe that God is
one; you do well. Even the demons
believe and shudder” (James
2:19). The problem with demons,
James is suggesting, is not that
they hold wrong beliefs, but that
they don’t act in accordance with
those beliefs.
But James isn’t really concerned
with demons - a preoccupation that
seems to obsess some Christians
today - but with followers of Jesus
Christ and particularly those who,
NOW IS THE TIME %»>-J
\ ft
By Jay Irwin
Lancaster County Agriculture Agent
Phone 717-394*6851
To Practice
Pesticide Safety
Pesticides are very important to
our highly efficient agriculture.
When used as directed, they repay
our growers with higher, better
quality yields at minimal risk to
our safety and health.
• It’s important to choose the
correct pesticides and application
equipment for your particular pest
problem.
• Be sure' to read and follow the
label directions. Make sure all co
workers do the same.
• Without fail, use the recom
mended personal protective
equipment to prevent harmful
contact with chemicals.
• Mix chemicals accurately and
carefully. Clean up spills. Return
unused materials to safe storage.
• Triple rinse and drain empty
containers into the spray tank.
• Clean the equipment when you
like the demons, believe the right
things but don’t do them! “For as
the body apart from the spirit is
dead, so faith apart from works is
dead” (2:26).
There have been those who have
concluded that, in light of
statements such as these in James
2, there is a very real controversy
between Paul - “a man is justified
by faith apart from works of law”
(Romans and James. Yet
this is one of those controversies
that is more apparent than real, u
is a conflict of words, not
meanings. Ironically, both James
and Paul use Abraham as their
example. Both quote Genesis 15:6 -
“Abraham believed God and it was
reckoned to him as righteousness”
(Paul in Romans 4:3 and James in
James 2:23). So both Paul and
James are one in calling for belief
that moves us to live rightly in
stead of just thinking or even
speaking rightly.
SHOW YOUR FAITH
I am convinced that both Paul
and James would agree that faith
is not simply an idea in the mind,
but a conviction that motivates
what we do. And that’s why this is
so contemporary: we still tend to
miss the meaning of faith,
forgetting that Jesus himself
taught that faith must produce the
right fruits (Matthew 7:20). We
still tend to think we have told a
brother or sister in need, “Go in
peace, be warmed and filled”
(James2:l6).
Noting that many so-called
“friends of music” tended to spend
a great deal of time in arguing
about music” tended to spend a
great deal of tune in arguing about
music, a famous musician ob
served that “Great music is not
composed for argumentation, but
rendition.”
The same is true of great
religion.
have finished. Don’t smoke or eat
until you have washed and
changed clothing.
• Store pesticides in their
original labeled containers in a
locked cabinet, room or building.
Let’s have a safe growing and
harvesting season this year.
To Be Aware
of New Egg
Production
New regulations from the U.S.
Department of Agriculture may
help stop the spread of Avian Flu.
Under the new regulations, eggs
from flocks known to be free of the
disease can be removed to any
destination.
Eggs from flocks of unknown
status can only be moved to a
processing plant operating under a
special USDA permit. There, they
will be pasteurized so they present
no possibility of spreading the
virus.
Eggs from acutely infected
flocks still cannot be moved.
These regulations will monitor
the spread of the disease...and
make sure that all eggs coming out
of quarantined areas are disease
free.
About 5100 square miles in
southeastern Pennsylvania are
under state and federal quaran
tine. Hopefully that can be reduced
very soon.
Avian influenza has caused the
death or destruction of about 12
million birds...at a cost of over 24
million dollars. It does not affect
humans.
(Turn to Page Al 2)