Alt—Lancaster Farming, Saturday, April 21,1984
Dobrosky gets Penn State alumnus
UNIVERSITY PARK - Anthony
G. “Tony” Dobrosky, of Glenn
Rock, has been named the 1984
Distinguished Alumnus in Animal
Science at Penn State. Dobrosky is
being honored today during “Show
Day” of the 67th Little In
ternational Livestock Exposition
at Penn State.
He has been County Agent in
York County since July, 1958 and is
now County Extension Director.
Dobrosky has been especially
active in developing 4-H livestock
programs. Under his guidance,
York County has had 28 state
winning teams in livestock, meat,
and horse judging. They have had
one national winning team in both
livestock and meats. Three 4-H
members have been high in
dividuals in the national 4-H meats
judging contest.
Dobrosky does more than just
train judging teams. He is an
outstanding student recruiter for
the Dairy and Animal Science
Department at Penn State. Many
of his former 4-H members have
graduated from Penn State and
have gone on to positions of
national prominence in their
chosen fields. He is always
available to counsel and advise
youth on any problems.
Dobrosky was responsible for
getting York County’s swine and
beef producers to roganize county
associations. These groups have
been very successful in helping to
promote red meat and in helping
Dobrosky carry out adult
education programs.
Under his leadership, the York
County 4-H Center was conceived
and constructed. All funding was
raised by private donations. The
mortgage has been burned after
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/ft "
Tony Dobrosky
several years of successful fund
raising.
He has been a director and
president of the Penn State
Stockman’s Club. He is a director
and chairman of the Youth
Committee of the Pennsylvania
Livestock Association. He has been
responsible for developing the
Junior Stockman’s Contest at the
Keystone International Livestock
Exposition held in Harrisburg each
year. This contest annually draws
400 4-H and FFA members from
Pennsylvania and surrounding
states.
Dobrosky has been active with
the York Area Chamber of Com
merce in planning a series of
annual agri-business seminars. He
also works with township super
visors and planning commissions
on issues related to landfills and
sewage sludge applications.
He is married to the 'former
Patricia Leiden. They have two
daughters, Laurie and Lisa. Both
Available with electric or gaso
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of special application accessories
INC.
717-354-4271
are students at Penn State and are
active in Block and Bridle Club
activities.
A native of Avonmore in Arm
strong County, Dobrosky
graduated from Elders Ridge High
School where he was active in
FFA. He was an enthusiastic
Berkshire swine breeder and
exhibitor during his high school
career. The year following high
school graduation and before
college, he we' e substitute
ADA displays
for merchandizing excellence
TOWSON, Md. American
Dairy Association (ADA) con
tinued its tradition of superior in
store merchandising by winning its
14th award in the annual Point of
Purchase Advertising Institute
(POPAI) competition.
ADA’s dairy case displays for
the 1983 “REAL” Seal Sweep
stakes won Best of industry in the
frozen/fresh/refrigerated foods
category. Its competition in this
category included many national
marketers of brand name foods,
including dairy products.
ADA and the supplier of the
displays, Chicago Cardboard
Products Company, received an
Outstanding Merchandising
Achievement citation from
POPAI. The bronze statuette
represents a cigar store Indian,
America’s first form of point-of
purchase advertising.
Displays in the 1983 POPAI
judging were evaluated on the
basis of originality of concept,
excellence of design, quality of
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vocational agriculture teacher
during a period of teacher shor
tages. He then farmed for two
years, raising hogs and vegetables
before enrolling at Penn State in
1953. His college career was in
terrupted by a two-year tour of
duty with the U.S. Army.
While at Penn State, Dobrosky
worked at the swine bams, was a
member of the Block and Bridle
Club, and a member of the 1957
production and most importantly,
effectiveness in meeting
marketing objectives. ADA’s
sweepstakes promotion generated
more than 4.6 million eritries, each
of which included a “REAL”
Seal or facsimile.
ADA and its local unit, the Ad
vertising and Promotion Agency of
the Middle Atlantic Milk
Marketing Area (MAMMA),
promote dairy products at the
point of purchase for several
reasons. According to Grover B.
Simpson, vice president of
marketing services, “Studies have
shown repeatedly that people
make the majority of their buying
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award
Livestock Judging Team. He was
champion sheep showman at the
1958 little International Livestock
Exposition at Penn State. He was
on six weeks special assisgnment
with the American Berkshire
Association following college
graduation.
Distinguished alumni in animal
science at Penn State are chosen
by the faculty within the Depart
ment of Dairy and Animal Science.
decisions in the store. Point of
purchase advertising influences
consumers when they are
prepared to make a purchase,
when the product is right there for
them to buy.”
He added, “ADA’s dairy case
displays remind shoppers of our
previous advertising messages,
and therefore, extend the impact of
media advertising. ’ ’
In addition to in-store promotion
and media advertising, ADA and
MAMMA conduct publicity and
foodservice programs, all on
behalf of genuine dairy foods and
the “REAL Seal that identifies
them.
Blood Bank, will speak on “The
Needs of the Blood Bank and What
It Has to offer You.” A skit will
also be presented on “The Grange
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